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Lydia Lanckmans

Lydia Lanckmans

Sales assistant

Followers of Lydia Lanckmans610 followers
location of Lydia LanckmansGreater Norwich Area, United Kingdom

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  • Timeline

  • About me

    Website & Portal Manager at University of East Anglia

  • Education

    • Financial Skills Academy, City College Norwich

      2007 - 2009
      BTEC National Diploma Business, Management, Marketing, and Related Support Services Distinction, Distinction, Distinction (360 UCAS points)

      Distinction, Distinction, DistinctionEquivalent to AAA at A level.

    • Brunel University London

      2010 - 2013
      Bachelor of Science (BSc) Business, Management with Marketing 1st Class Honours

      Activities and Societies: St John Ambulance First Aider 1st class with honours in BSc Business Management with Marketing. Modules included but not limited to:Digital marketingMarketing strategyRetail marketingMarketing researchInternational marketingConsumer behaviourMarketing communicationsMarketing channels and logisticsDatabase and customer relationship management10,000 words research project regarding the consumer perception of unsolicited direct marketing practices. Both primary and… Show more 1st class with honours in BSc Business Management with Marketing. Modules included but not limited to:Digital marketingMarketing strategyRetail marketingMarketing researchInternational marketingConsumer behaviourMarketing communicationsMarketing channels and logisticsDatabase and customer relationship management10,000 words research project regarding the consumer perception of unsolicited direct marketing practices. Both primary and secondary research was undertaken. Show less

  • Experience

    • Woolworths

      Oct 2007 - Jan 2009
      Sales assistant

      Customer service, till duties, handling cash, training new employees, stock replenishment and visual merchandising.

    • Anglian Home Improvements

      Feb 2009 - Sept 2010
      Marketing Assistant

      Events and incentive co-ordination for national sales force. Project co-ordination and general marketing duties.

    • Brunel University London

      Sept 2010 - May 2013
      Student Ambassador & Marketing Coordinator

      Marketing for a higher education institute, student life talks to 100+ guests, campus tours and general duties.

    • Broadland Drinks Limited

      Jul 2013 - May 2017
      Digital Marketing Officer

      Business to business and business to consumer digital marketing and e-commerce management.Exhibition management from inception to delivery, stand design co-ordination and implementation of event strategy at BBC Good Food Shows and regional county shows and Christmas markets.Management of e-commerce wine website including monthly board reports, sales data analysis and competitor research as well as overseeing processing of orders and coordinating logistics and fulfilment.Daily duties include content management, copy writing and proofing, graphics and hero image production through Photoshop and Illustrator, website traffic growth, SEO, customer relationship management and social media channel management. Show less

    • University of East Anglia

      May 2017 - now

      Marketing lead for a number of business critical digital projects, including but not limited to: Planning, producing and delivering virtual open day and applicant day platforms, multiple augmented reality apps for large scale exhibitions and development of high value sections of the website aimed at prospective students. Previous key responsibilities include:Delivery of events and exhibition stand collateral, from UCAS national shell scheme events in London Excel to local, national and international events and school visits. Management and strategic development of all third party listing website partnerships. Tasks include maintaining and improving online brand presence, managing display and retargeting campaigns with third party websites and reporting on success of packages. Marketing content, campaign assets and collateral development and implementation across all study levels and brand. Show less

      • Website & Portal Manager

        Mar 2023 - now

      • Marketing Officer

        May 2017 - Mar 2023

    • Mum life

      Apr 2022 - Mar 2023
      Maternity leave - Mum in training

      Maternity leave as a first time, Mum. The best job yet, but the hours are long and the pay is poor :-)

  • Licenses & Certifications

    • WSET Level 2 Award in Wines & Spirits

      WSET — Wine & Spirit Education Trust

    • Start with Why: How Great Leaders Inspire Everyone to Take Action (Blinkist Summary)

      LinkedIn
      Oct 2021
      View certificate certificate

    • How to Tell Stories That Win Market Share

      LinkedIn
      Apr 2021
      View certificate certificate

    • Misleading Advertising

      Advertising Standards Authority
      May 2018