Anna Farooq

Experience

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  Sarah Zakir Law

  Jan 2008 - Jan 2012

  Lawyer Assistant
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  Malvern Students' Writer Club

  Sept 2009 - Aug 2010

  Director, Editor
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  The Disney Store

  Nov 2010 - Dec 2010

  Seasonal Sales Associate
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  Taylor Demers

  Jan 2011 - Aug 2011

  Quality Control
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  UTSC Rotaract

  Dec 2011 - Jan 2013

  Community Services Manager
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  RL Solutions

  Mar 2013 - Dec 2016

  - Supported recruiting activities: interviewing, onboarding, training, and termination of employees. This included the RL Campus: co-op and internship program.- Coordinated client meetings, interviews, business/social events, and all other functions pertaining to employment, compensation, labour negotiations, and employee relations.- Ensured a smooth transition of new hires and co-op students from first day to end of probation period.- Facilitated all new employee orientations.- Addressed employee matters/concerns and organized social activities.- Actively solicited employee feedback to seek continual improvement in service and to ensure employee satisfaction through employee satisfaction surveys, performance evaluations, award services (i.e. Employee of the Month, The EARL Award, and the Canoe Club).- Maintained Workplace Health and Safety.- Worked with and filed private HR data with utmost confidentiality.- Maintained confidentiality of corporate and client information. Show less

  • HR Coordinator

    Jan 2015 - Dec 2016

  • Office Administrator/Reception

    Mar 2013 - Dec 2014
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  RLDatix

  Dec 2016 - Jul 2020

  • Managed the external website and social media presence on Twitter, Instagram, YouTube and Facebook. • Collaborated with internal/external stakeholders and Executive Leadership Team to strategically implement sales and marketing plans to enhance global customer engagement and marketing programs.• Directed and produced the editorial and visual content of the blog, whitepapers, case studies, and all other content, with a subscription of over 10,000 readers. • Managed the online community (RLDatix HUB) that generated 100% of global sales. Helped develop a loyalty program called RLDatix Rewards resulting in an increase of retention rates by 55%. • Implemented digital marketing campaigns utilizing Salesforce Pardot (Marketing Automation Tool) to incorporate a positive communication workflow. • Supported and executed a strategic marketing plan for digital growth and retention, attributing to over $100M in pipeline revenue. Vastly improved customer engagement through feedback collection, managing member relations, user onboarding, and testing customer support applications. • Created net new customer profiles and accounts in Salesforce. Ran and customized financial and data reports outlining details that monitored client engagement, identified potential sales opportunities, and/or highlighted key areas of growth within customer organizations. Show less • Managed and organized the annual user group conference (RL Palooza), consisting of customers, speakers and employees that averaged over 500 people year over year.• Hosted and coordinated the annual roadshow/conference (RL Connections), that spanned across 5 key cities worldwide over a period of 2 weeks each year.• Organized events, courses, training, and workshops for 200+ employees. Liaised with education providers and marketing services to plan out events. Coordinated up to 20 events a year. • Developed positive brand experience and generated new sales and partnerships through internal and external communications via Salesforce Pardot (Marketing Automation Tool).• Procured and assisted with the design all marketing gifts, swag, and materials, including inventory control (convention booths, literature, and giveaways). Show less

  • Marketing & Community Manager

    Jan 2013 - Jul 2020

  • Brand Engagement & Event Management

    Dec 2016 - Feb 2018
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  Unleashing Influence Inc.

  Sept 2020 - Feb 2021

  • Develop, implement, and manage UII's content marketing strategy• Manage and QA social media content for 15+ clients• Work with copywriters and designers to ensure content is informative and appealing• Collaborate with Marketing and Sales teams to ensure a smooth onboarding of new clients• Monitor SEO and user engagement and suggest content optimization

  • Marketing Content Manager

    Dec 2020 - Feb 2021

  • Social Media Manager

    Sept 2020 - Dec 2020
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  Intuitive Solutions

  Apr 2021 - Mar 2022

  - Serve as the mission ambassador and solution advocate for nonprofit organizations around the globe.- Responsible for ensuring the right Intuitive Solution is decided, developed and deployed at the right time.- Review customer data, progress, challenges and create data driven strategies.- Build positive and lasting relationships with our mission partners.- Achieve the strategic brand objectives of multiple non-profit organizations. - Develop the Annual Fund Plan and other strategic playbooks for mission partners.- Overall project manage and deliver status updates to mission partners.- Deliver quality creative work that meets the mission partner's fundraising, marketing and development needs. Show less

  • Solutions Director

    Nov 2021 - Mar 2022

  • FunDev Manager

    Apr 2021 - Nov 2021
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  Self-employed

  Mar 2022 - now

  Freelance Writer
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  Bayshore HealthCare

  Feb 2023 - now

  Employee Experience