Jodi Holliday

Experience

• 

  The Keg Steakhouse + Bar

  Sept 1998 - Aug 2006

  Server
• 

  University of Regina

  Apr 2005 - Apr 2009

  Sessional Professor

  • Preparing and teaching lectures covering the major world religions • Formulating and marking exams and assignments• Interacting with and assisting students • Directing teaching assistants to mark some of the exams and papers

• 

  Partners in Motion

  Mar 2007 - May 2008

  Senior Researcher and Assistant Producer

  • Researching many different areas for various shows• Aiding the props masters for several shows• Organizing wrap procedures for several shows• Assisting the producer for large-scale productions• Field production trips to the United States to interview many high profile people• Organizing business trips and catering for the crews• Writing and editing proposals for new development projects

• 

  Tourism Saskatchewan

  Oct 2009 - now

  Develop, implement, and evaluate a tactical social media influencer and brand advocate strategy that aligns with Tourism Saskatchewan’s brand pillars, personas and target markets as part of the organization’s integrated marketing plan, and accrue value to the provincial brand in targeted markets through local, regional and national influencer and brand advocate exposure.- Build and maintain close, mutually productive relationships with key travel influencers and brand advocates, as well as Saskatchewan tourism operators and attractions.- Act as the marketing lead on travel influencer campaigns and programs, in consultation with other marketing staff and associated media outlets.- Work with members of the marketing team to identify individuals, organizations, blogs, and social media channels that strategically align with Tourism Saskatchewan’s brand, and develop an online community of brand advocates.- Coordinate outreach with key influencers and assist in the planning of their visits.- Participate in the development of online and social media programs to engage, motivate, and reward brand advocates.- Maintain regular collaboration with the marketing team and participate in the content editorial team to ensure the creation and execution of effective influencer partnerships, as well as the sharing of influencer and brand advocate content.- Attend relevant media/influencer marketplaces and events as required.- Work with Travel Media Consultant on media visits, as required.- Proactively assess the day-to-day media environment and recommend opportunities that are available for increased exposure that align with Tourism Saskatchewan’s market priorities and tactics. - Develop and maintain effective working relationships with key internal contacts to identify tourism trends.- Compile and assess research data relating to influencer and brand advocate activities.- Contribute to the development of Tourism Saskatchewan’s travel media website. Show less • Develop, implement, and evaluate a tactical travel media strategy that aligns with Tourism Saskatchewan’s brand pillars, personas and target markets as part of Tourism Saskatchewan’s integrated marketing plan, and accrue value to the provincial brand in targeted markets through local, regional and national media exposure.• Build and maintain close, mutually productive relationships with key travel media and influencers, as well as Saskatchewan tourism operators and attractions.• Act as the marketing lead on fishing and hunting media support programs, in consultation with other marketing staff and associated media outlets.• Work with members of the marketing team to identify and target fishing, hunting and leisure media that strategically align with Tourism Saskatchewan’s brand and support the integrated marketing plan.• Attend relevant media marketplaces and events as required.• Coordinate media visits, including researching and drafting itineraries, providing letters of invitation, liaising with Saskatchewan industry and escorting media visits as required.• Responsible for tracking and reporting on media visits, budget support, media value and opportunities for acquiring related content.• Proactively assess the day-to-day media environment and recommend opportunities that are available for increased exposure that align with Tourism Saskatchewan’s market priorities and tactics.• Maintain regular communication with industry members.• Develop and maintain effective working relationships with key internal contacts to identify tourism trends.• Keep informed on matters relating to the tourism industry and its development.• Compile and assess research data relating to media relations activities.• Contribute to the development of Tourism Saskatchewan’s travel media website.• Responsibility for management of budget related to the media support program and media tactics as part of the overall marketing plan program budget. Show less Responsible for contributing to the publicity and media relations unitWrite feature stories and original content for the Travel Media website and other Tourism Saskatchewan pieces focused on travel media, and maintain and update the websiteOrganize special media eventsResearch and respond to various media inquiriesParticipate in marketplaces, media conferences, etc.Coordinate all aspects of media visits including researching and drafting itineraries, hosting media and trouble-shooting throughout the processCreating content for the Travel Media social accounts Provide required content, articles and images to ensure accuracy and timeless of informationAssist with photo shoots by developing image priorities, creating shot lists and on-site managementWork closely with travel photographers Manage budget for media visits and special events Show less • Handling all types of inquiries including telephone, live chat, email, walk-ins, reservations and mail• Following established procedures to ensure high level of customer service• Accurately inputting data from inquiries into the appropriate database following established procedures• Sharing tourist information with other Travel Counsellors and departments to ensure accurate dissemination of travel information• Handling and documenting complaints• Assessing nature of inquiries and providing necessary fulfillment in a verbal or written manner• Following established procedures in the accurate gathering, updating and data entry of client information in the computerized database used for counselling and publication purposes within an established timeline• Performing sales transactions in person, over the phone and fulfilling e-store orders.• Assisting the Visitor Services Supervisor and the Bulk Distribution Co-ordinator in monitoring and maintaining inventory of operator brochures Show less Participating in relevant trade marketplaces, sales missions and other events as a representative of Tourism Saskatchewan, both domestically and internationally.• Assisting in hosting familiarization trips, itinerary development and other special projects and events.• Creating original content on the travel trade website, as well as social media engagement with the trade.• Building and maintaining close, mutually productive relationships with relevant travel influencers from key markets.• Maintaining regular communication with industry members.• Contributing to the planning and implementation of the Markets, Advertising & Media marketing strategy. Show less • Develop content and supervise the preparation and distribution of materials related to events, e.g. registration brochures, conference programs, award nomination forms, award information brochures.• Responsible for on-site trouble shooting at events.• Recruit, train, coach, and manage all staff (both employees and volunteers) for corporate events.• Develop recommendations for the social and entertainment portion of events including possible venues, performing artists, and logistical details. Show less • Co-ordinating production of Industry Relations projects in a timely and accurate fashion including, but not limited to, the travel literature series, business plan, annual report, Going Places, and other brochures and projects• Working with suppliers to ensure production deadlines are met• Preparing Request for Quotes, monitoring supplier submissions and, in conjunction with the Director, awarding contracts based on a fair tendering process• Co-ordinating with other departments on projects• In conjunction with the Director, establishing production priorities on a weekly basis• Prioritizing daily schedule to achieve efficiency and to meet production schedules • Evaluating and preparing reports for completed projects• Designing and implementing spreadsheets and production calendars to efficiently oversee production• Updates of information required for travel guides Show less

  • Travel Media Consultant - Leisure

    Oct 2022 - now

  • Travel Influencer & Brand Advocate Specialist

    Apr 2018 - now

  • Travel Media Consultant

    Apr 2017 - Apr 2018

  • Media Relations Specialist

    May 2014 - Apr 2017

  • Travel Counsellor

    May 2010 - May 2014

  • Travel Trade Specialist (Contract)

    Jan 2012 - Sept 2012

  • Writer, Communications (Temporary)

    May 2011 - Jun 2011

  • Assistant to Manager of Events (Temporary)

    Mar 2011 - Apr 2011

  • Production Assistant (Contract)

    Oct 2009 - May 2010