Michelle Brenda

Experience

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  Nation Theatre

  Dec 2016 - Jun 2017

  Actress
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  StarTimes Kenya

  Jul 2017 - Jan 2018

  Call Center Specialist
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  East African Breweries Ltd

  Mar 2018 - Mar 2022

  Executive Assistant
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  Lady Askari Limited

  Mar 2022 - Jun 2023

  Content Creator
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  Pink Africa Marketing

  Jul 2023 - Aug 2023

  Digital Content Creator
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  WPP-Scangroup

  Sept 2023 - Aug 2024

  Account Executive

  Collaborating with the Group Account Director in preparation of recommendations, marketing strategies and actions for the client.Sourcing of all brand competitor and consumer information.Reviewing, analysing material relative to clients need- media results, research data etc.Supporting the Account Manager in the control of the advertising process: filing, client and internal meetings, follow up on deadlines, timing.Handling assigned work requests in an efficient, timely manner.Monitoring budget, research and similar items as assigned.Effective organisation of meetings, diaries and presentation materials.Listening carefully to team and client requests, reporting them accurately and actioning them.Ensuring effective communication with all team members.Effectively managing upwards.Receiving timely client approval of agency output for assigned work.Monitoring the estimates and billing process on behalf of the team.Liasing with account departments for POs and job orders.Following up with Traffic for cost estimates.Monitoring assigned projects so that they are within the agreed due dates. Show less

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  Nyakaheti Events

  Dec 2023 - now

  Founder

  Your solution for any event need.

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  Oxygène Marketing Communications Ltd.

  Sept 2024 - now

  Senior Account Executive

  Content Strategy, Planning, Implementation and Reporting• Gathering data and utilizing research to develop well-informed and effective content connection plans.• Researching clients and the industry to better understand their objectives, the environment they operate in and what they value as a return on content investment.• Implement and track digitally led strategic communication connection plans across digital, TV, print, radio, out-of-home etc, against set KPIs• Report on client-specific content performance evaluation frameworks that track ROI across digital, TV, print, radio, out-of-home, etc• Attend & cover client events comprehensively on social platforms.• Ensure monitoring reports are shared comprehensively & promptly.• Analyse audience reactions to uncover emerging opportunities that can be leveraged to stimulate business.Relationship Management with Content Partners/Bloggers/Influencers:• Leverage organizational expertise to establish and cultivate key relationships with content partners/bloggers across digital platforms.• Understand and articulate the client’s content strategy to content partners and support the channel-specific implementation and reporting routines.• Ensure compliance across all campaign activation channels and enforce remedial action to maximize the client’s ROI.• Inform the Account Manager’s response to client requests and concerns so as to keep clients informed of the status of projects.Commercial Management:• Responsible for budget control for the assigned project components.• Ensure work is produced on time and within budget.• Attend client status meetings & ensure client status is up to date.• Ensure that all work in progress can be reconciled and billed.• Ensure that all content-partner invoices are reconciled quickly and correctly. Show less