
Norma Svedarsky Rodas
Owner/ General Manager

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About me
MBA | CEO | Consultant | Strategist | Business Development | Digital Banking | Founder | Fintech | Digital Transformation | Financial Services | Social & Finance Inclusion | Product Manager | Program & Project Manager |
Education

Universidad Sergio Arboleda
2020 - 2020Diplomado Transformacion Digital Digital Transformation Diplomado
London School of Business and Finance LSBF
2017 - 2018Post Graduate Certification Finances, Management and Marketing
Universidad Sergio Arboleda
2010 -Bachelor's degree Finance and International Trade
Escuela Superior de Guerra
2021 - 2021CIDENAL Curso Integral de Defensa Nacional Military National Resource Strategy and Policy
Universidad de La Sabana
2015 - 2016Diplomado en Gerencia de proyectos. Project Manager Project Management
Webster University
2003 - 2005Master of Business Administration - MBA Master of Businesss Administration
Experience

Sweet Blossoms LLC & AZ Trading LLC
Jan 2004 - nowOwner/ General Manager
JAIME TORRES
Aug 2015 - Aug 2017Project Manager/ Director Comercial/ RRPP SEDPE (Sociedad Electronica de Pagos y Depositos Electronicos) Project: Conceptualization, approval, and implementation of the first SEDPE (Company dedicated to electronic deposits and payments) in Colombia. Created based on the World Bank’s guidelines and The Government’s Development Plan from 2014- 2018. Electronic invoice (E-bill) project: Conceptualization, development, implementation, and operation process of Electronic Bill in JTCCia S.A. in accordance with DIAN’s guidelines (National Taxes and Customs Direction). E-tax: Transition from the physical tax payment in a bank to electronic payment of taxes in Colombia. Conceptualization and implementation of a mobile application to pay social security in Colombia, to have more coverage of collecting social security payments as technological partners for ASOPAGOS & JTCCia S.A. Smart Contact: Improvement of the Contact Center’s technology application based on exhaustive marketing research and benchmarking studies. Creation of a new application that controls times, procedures, and processes from a mobile application with access to our clients to control their operations. Successfully negotiated and secured the Garnishing and foreclosure process as a new business line: Process the garnishing and foreclosure orders according to the Government’s guidelines proceedings to debit the person’s bank account. Developed strong relationships and coordinates meetings and outgoing with personalities on the Government as well as the private sector. Develop an extensive network of professional contacts according to the current and new business lines. Show less

Colombian Embassy - RCDS
Aug 2017 - Aug 2018Diplomatic Status• Colombian Embassy in London Diplomatic / volunteer (2017 to 2018) Project leader: implementation of the mechanism of awareness and payment of social security for Colombian citizens living overseas. Coordinates and supports congressman and presidential elections in the London area.• RCDS Acting as a Liaison from the RCDS and the international community. Networking events for public and private institutions. Attendance of academic events about global strategy. Show less

JAIME TORRES
Aug 2018 - Apr 2019Business Development Manager Follow new business opportunities for the company Develop growth strategies focused on financial gain and customer satisfaction Conduct research to identify new markets and customer needs Build long-lasting current and new customer relationship Project Manager for different business lines. Business intelligence to identify important facts of the company and its products. Develop goals and objectives that ensure growth and prosperity for the company. Design and implement business plans and strategies. Show less

Vecibank
Mar 2019 - Jul 2022Co-founder and CEO of Vecibank, a company dedicated to social and financial inclusion through the development of sustainable communities in a situation of vulnerability due to violence, gender discrimination, immigration status, lack of access to social programs, and education and financial services. Conceptualization and functioning of ecosystems that creates, develops, and integrates communities of localities belonging to the base of the pyramid granting digital credits that stimulate social and economic growth by supporting small business Show less
Chief Executive Officer
Jun 2020 - Jul 2022Co-Founder
Mar 2019 - Oct 2021

Universidad de Los Andes
Jun 2019 - Jun 2020Convenios y Alianzas Estrategicas
Asociacion de Administradores de Empresas y Administradores Logisticos Latinos
Jun 2022 - nowBoard Member
Licenses & Certifications

Customer Experience Summit
Asociacion Colombiana de Contact Center & BPOAug 2016
Payments’ methods innovation, identification and digital convergence summit
Digital tour PanamaJun 2016
COLCOB Summit
Asociacion Colombiana de Contact center & BPONov 2015
Certificado en Proyectos de Desarrollo
Escuela Superior de Administración PúblicaNov 2020
ABC del Servidor Publico.
Escuela Superior de Administración PúblicaNov 2020
Board of Directors and Governance Certificate
University of the AndesNov 2019
Real State Certification
Kansas Real Estate Commission
Certificacion Secop II
Cámara de Comercio de BogotáSept 2018
Financial Services Access and methods of payments Summit
AsobancariaApr 2016
Fintech 2.0 & Neobanking
Latam Fintech HubAug 2020
Languages
- enEnglish
- spSpanish
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