Abbas Ali Khan

Experience

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  Reebok Health Lines Middle East

  Aug 1997 - Feb 1999

  Brand Manager- Accessories

   Developing a portfolio of the internationally recognised brands including Reebok watches, eyewear, bags and accessories. Carrera eyewear, Storm Watches and Jansport.  Conducting market research and surveys to assess product viability before its acquisition. Negotiation with international companies for the acquisition of new brands. Training sales staff on technical specifications of the product and effective sales presentations

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  Wings General Trading

  Mar 1999 - Jan 2003

  General Manager

   Negotiating with international companies for acquiring new agencies. Expansion of market share and extension of the product line, which included ready to eat puddings, non-carbonated drinks, mineral water, skin care, personal care products (Super Max shaving system etc). Handling exports for Middle East and Africa. Creating, implementing and monitoring sales plans to ensure that targets are reached. Negotiating with A class super markets for rentals/listing fees and gondola terms. Planning promotion activity in supermarkets, joint promotions and special offers. Negotiating with banks for credit facilities and Letter of Credit terms. Show less

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  Jashanmal National Co

  Feb 2003 - Jun 2008

  Department Manager - Perfumes and Cosmetics

  POSITION HELD:Department Manager–Cosmetics and Perfumes- U.A.E, Oman, and Qatar.RESPONSIBILITIES: Planning and executing new business strategy. Negotiating with international companies for brand acquisition and overseeing product launches. Implementing the agreed brand strategies aligned with strategic objectives of the company. Setting & implementing the sales strategies and plans to accomplish sales targets.  Increasing market share by product performance, customer service and marketing driven promotional activities. Liasoning with advertising agencies for ATL and BTL advertising. Forecasting, budgeting and inventory management. Understanding brand and product issues, taking swift corrective measures if required. Analyzing market research and intelligence. Responsible for P&L a/c of the division. Training and updating the merchandisers and sales team about product details. Representing the company in relevant trade shows and establishing significant contacts.MAJOR ACHIEVEMENTS: Increased the value of the portfolio by 237 % in 4 years. My top brands have moved from being followers to market leaders. Acquired new prestigious agencies Show less

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  Mavive Parfums - Venice, Italy.

  Jul 2008 - now

  Regional Manager- Middle East, Africa, Iran, Azerbaijan and Indian Sub Continent

  Mavive is one of the leading perfume manufacturing and marketing company based in Venice, Italy.Reporting to the Managing Director of the company.My present responsiblities includeResponsible for P&L of the Middle East Office.Identifying and appointing new distributors in designated territories and evaluation of their business proposals for Mavive portfolio.Presently handling 26 distributors in the region, apart from travel retail outlets, Duty Free and In flight sales.Finalising advertising budgets (break down between ATL and BTL) and trade terms and conditions.Revenues, budgeting & forecasting managment.Launching new brands and products; evaluating performance of the existing and new brands, trade visibility in local market as well as travel retail.Meeting and exceeding top line and bottom line results as agreed with the Board of Directors.Exhibiting product lines in Beauty and Luxury exhibitions all over the world.Managing credit limits of all distributors, finalizing the terms and conditions in the designated territories.Keeping the track of the competetion and suggesting the products and fragrances development for the region accordingly.Actively involved with Key Account retailers in the region, for exclusive launches and negotiating space, pricing, and promotional acitivites.Major Achievement: Setting up Middle East representative office in Dubai.Opened the new doors in Duty Free outlets and Sky Sales.Increased Sales turn over to 300% in 3 and half years. Show less