Irene Bischofberger

Experience

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  Gilead Sciences

  Dec 2011 - Dec 2011

  Corporate Development Intern

  • Assisted with researching contraception and recording the data to improve high-level product development, resulting in an increase in efficiency for HIV prevention

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  Gilead Sciences

  Jun 2012 - Aug 2012

  Marketing Operations Intern

  • Benchmarked use of the iPad within and outside of the pharmaceutical industry through in-person interviews, conference calls, and white paper research • Determined the most effective marketing practices on the iPad and analyzed other firms’ use of closed-loop marketing• Presented findings to the Directors of Marketing and 40 marketing employees

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  University of Denver

  Aug 2012 - Sept 2012

  Discoveries Orientation Leader

  • Provided guidance and mentorship to 15 incoming first-year students while educating them about resources and programs available on campus• Shared insights about student life at the University of Denver while assisting with student registration and aiding with their transition into a new environment

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  Gilead Sciences

  Jun 2013 - Aug 2013

  Sales Operations Intern

  • Created a Communications Audit to research the best methods for sending internal communications to employees by interviewing people in the field and people in the home office in order to increase efficiency• Streamlined communications throughout the company by presenting research and recommendations to the Director of Business Analytics and 20 business and sales employees

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  Daniels College of Business

  Jan 2014 - May 2015

  Microsoft Office Certification Proctor

  • Aided teaching assistants during the labs by answering student questions on certification material • Taught portions of the lab and monitored the exams

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  CollegeFashionista

  Jan 2014 - Jun 2014

  Intern

  • Photographed, interviewed, and featured chic fashionistas who exemplified in a weekly “Style Advice of the Week” column for CollegeFashionista • Promoted articles on social media including Facebook, Twitter, and Instagram

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  Wunderlich Inc. Public Relations

  Jun 2014 - Aug 2014

  Public Relations Intern

  • Contributed creative ideas for client pitches by researching market trends and utilizing editorial calendars• Created and released media alerts that resulted in our clients being featured in Us Weekly Magazine and New York Post’s “Page Six”• Assisted with the creation of press releases, media kits, press clips, and media lists

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  Enlist Moms

  Nov 2014 - Aug 2015

  Digital Marketing Intern

  • Identified potential digital partnerships and public relations opportunities for consumer clients to engage with parents• Created a mom-specific engagement strategy using social media outreach, media pitches, and blog posts for client campaigns

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  TriSight Communications

  Aug 2015 - Dec 2016

  Co-President and Account Manager

  • Managed USC Annenberg’s student-run PR firm by maintaining relationships with clients, members, and faculty advisors• Oversaw all account work for clients, which varied across different industries ranging from non-profits to entertainment• Led a team of five in the creation of press kits, press releases, pitches, and marketing materials for a tech startup

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  University of Southern California

  Aug 2015 - Apr 2017

  Lead Research Assistant

  • Assisted Fred Cook, Director of the USC Center for Public Relations, in developing the annual Global Communications Report by pitching ideas during brainstorm sessions and writing content for the project• Created a 20+ question survey in Qualtrics on the brand of public relations and its future• Analyzed results from over 1,000 participants for a presentation to industry executives and university students• Represented the USC Annenberg School for Communication & Journalism on a panel at the 27th Annual Kenneth Owler Smith Symposium alongside executives from Edelman, Golin, Oracle, and Best Buy, as featured in The Holmes Report Show less

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  Edelman

  Jan 2016 - May 2016

  Public Relations Intern

  • Wrote media lists, fact sheets, and editorial content for a variety of clients including Petco and Shell• Conducted social media monitoring and reporting on Facebook, Twitter, and Instagram for Call of Duty and Kardashian Beauty• Developed editorial calendars and social campaign strategies to engage audiences across all platforms

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  Milken Institute

  Apr 2016 - May 2016

  Social Media Ambassador

  • Live-tweeted key messages and sound bites from a variety of panels (including environmental, finance, health, and women in entrepreneurship) during the Milken Institute Global Conference for the Institute’s official Twitter page (31.4K followers)

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  Create & Cultivate

  Jun 2016 - Aug 2016

  Social Media and Editorial Intern

  • Monitored and posted copy on social networks that had an accumulated following of over 140,000 people• Led online outreach and promotion using Facebook, Instagram and Twitter, which increased following by 5%

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  Clique Media Group

  Jul 2016 - Sept 2016

  Social Media Intern for MyDomaine

  • Drafted copy and managed the scheduling of posts for daily content programming across MyDomaine’s social media platforms• Utilized Social Flow and Parse.ly to measure the impact of social media efforts and analyzed the audience insights to adjust the digital strategy as needed

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  Nickelodeon

  Sept 2016 - Dec 2016

  Social Media Marketing Intern

  • Updated social media, production and delivery calendars to link team deadlines with Nickelodeon viewer expectations• Captured social content with Nick talent on set, wrote editorial copy, and created GIFs, memes, and videos for upcoming episode premieres to engage fans across a variety of social media platforms

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  BCBGMAXAZRIAGROUP

  Jan 2017 - Apr 2017

  Social Media Intern

  • Crafted and scheduled content via Hootsuite to elevate social media communities across all 12 social platforms for BCBGMAXAZRIA and Hervé Léger• Created and maintained content calendars to align with the social strategy for the different brands• Constructed weekly analytical reports and recommended adjustments to increase community engagement based upon my findings• Assisted with photo shoots by providing creative input and ensuring the assets aligned with the social strategy

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  Edelman

  Jul 2017 - Dec 2019

  Clients included: Adobe, Genentech, Messenger, RingCentral• Worked with various teams and stakeholders to assemble creative content plans, messaging, and audience targeting strategies that complemented larger marketing and communications efforts• Compiled audits of the current state of business and competitive landscape• Advised clients on best practices, emerging trends, and technologies to reach and engage audiences • Built social platform POVs and recommendations tailored to different stakeholders Show less Clients included: Adobe Photoshop, Adobe Lightroom, Adobe MAX• Created and delivered brand-appropriate content across social media channels and blogs for Adobe Photoshop, Adobe Lightroom, and the annual Adobe MAX Conference• Researched, developed, recommended, and executed collaborations with over 60 influencers and artists for various Adobe campaigns• Amplified reach and engagement on social media via paid media amplification• Analyzed performance of social and digital content, created reports on social analytics, provided recommendations to improve engagement, and helped set digital practices for the team Show less

  • Digital Strategist

    Oct 2018 - Dec 2019

  • Digital Assistant Account Executive & Digital Account Executive

    Jul 2017 - Oct 2018
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  Westbrook

  Aug 2020 - Jun 2022

  Clients included: Zoom, Pretty Big Deal with Ashley Graham (podcast), Bel-Air (show on Peacock), Logitech, Positively Gam Podcast, and Westbrook Inc.• Developed a launch plan for Peacock’s Bel-Air, driving high streaming performance by effectively communicating the brand story on social media.• Increased podcast plays for Pretty Big Deal with Ashley Graham through a targeted digital strategy that boosted awareness and social following during Season 3.• Led Zoom’s Instagram rebranding, driving significant growth by creating digital assets and enhancing the content strategy.• Supervised Westbrook’s Copywriter, providing daily feedback to improve content quality and impact. Show less

  • Associate Producer, Red Table Talk Productions

    Dec 2021 - Jun 2022

  • Social Media Manager, Westbrook Media

    Aug 2020 - Nov 2021
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  Hearst Magazines

  Jun 2022 - May 2023

  Partnerships Manager

  • Built strong relationships with key partners such as Yahoo News, Meta, X, and Instacart, executing sponsorships, content syndication, and revenue share programs for Hearst brands.• Served as a subject matter expert on partner platforms, collaborating with editorial teams to optimize marketing strategies, exceed revenue goals, and drive audience growth.• Developed competitive analysis decks for Hearst brands, providing data-driven insights to inform strategic decisions and enhance platform performance. Show less

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  Hello Fallon Entertainment

  Sept 2023 - now

  Head of Operations