Experience

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  Marketing consulting

  Apr 2014 - now

  Marketing director

  Executed the development and implementation of successful marketing campaigns by researching target markets; preparing marketing strategies with clear objectives; planning and organizing content and events. Analyzed market trends to achieve clients' goals, tackling competitive threats, finding opportunities to stand out against competitors and strategies to improve sales and brand recognition. Accomplished significant growth working with local businesses by leading successful PR campaigns. Created compelling story angles and other press materials to obtain media placements. Coordinated and executed a professional book launch event by coordinating 26 authors and over 500 people. Responsible for connecting industry leaders with key community organizers to bring awareness and raise thousands of dollars for businesses and local organizations. Contributed in the re-branding and growth strategy of several companies, including an international nonprofit program expanding in the US with a focus in the Hispanic community. Executed a successful rebranding campaign for Aaron's Furniture, improving the overall reputation of the company by 115% via social media and community outreach projects. Resulting in a new and improved store, respected by the community. Organically boosted clients' SEO and Google ranking, increased "Likes" and "Followers" by implementing successful promotional events and community efforts.Ms. Pascoe has been recognized for her work among her community and by the Mayor of Aurora, the Aurora Regional Hispanic Chamber of Commerce, Dollars for Scholars, Jesse Torres Boxing Club, and other local organizations. Show less

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  Today's inspired latina

  Nov 2014 - Aug 2015

  Project manager

  Coordinated professional photo-shoots for 24 authors and a book launch with more than 500 people.Assisted and executed national book launch in 3 cities including Chicago, New York City and Miami. Networked with industry professionals across the country, negotiated deals, and obtained media placements.

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  Nexant

  Apr 2016 - Aug 2016

  Marketing coordinator

  Performed geographic research for ComEd’s “Community of the Future”campaign to find and train new qualified small businesses and trade allies in underserved areas in the south side of Chicago to benefit from microgrids and reduce energy usage.Worked closely with engineers and analyst to dissect large datasets in the energy efficiency industry and turned it into simple cohesive marketing collateral for ComEd as well as other clients.Basic knowledge with InDesign, Photoshop, Qualtrics, Survey Monkey and ConstantContact. Show less

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  Hughes socol piers resnick & dym, ltd.

  Oct 2018 - Oct 2023

  Marketing & media