
Timeline
About me
Experienced Senior Product Management Executive | Driving Innovation and Growth in Digital Media Solutions | Expertise in Product Development, Market Analysis, and Sales Enablement
Education

San jose state university
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Experience

Cellfire
Jan 2006 - Jan 2014- Identified integration touch points between internal and external systems.- Designed effective and efficient solutions to best meet needs of both retail and CPG clients.- Managed project between Dev, QA, IT, product, and management.- Integrated with retailer POS systems to enable load-to-card offers for retailers.- Enabled load-to-card functionality on CPG client properties including Betty Crocker and P&G Good Everyday.- Coordinated with external parties on schedule and deliverables.- Provided production troubleshooting support.- Screened, hired, and trained new engineering staff. Show less - Lead QA team on white box, black box, and automation testing- Manual testing of mobile devices including iOS, Android, Windows, Blackberry, Java and Brew- Implemented release plan to efficiently managed monthly software release- Setup and managed multiple environment for Dev, QA, Integration, and UAT.- Managed team relationship between QA, Dev, IT, Ops and Management- Coordinated and trained Ops and Sales team on new products and features- Provided production troubleshoot support- Created initial load testing test plan with SoapUI- Implemented test plan repository with TestLink- Transitioned bug tracking system from Mantis to Atlassian JIRA- Screen, hire, and train new engineering hiresCPG clients include Procter & Gamble, General Mills, Georgia-Pacific, Johnson & JohnsonRetailer clients include Safeway, Rite-Aid, Walgreens, Meijer, Lucky, Kroger, WalmartAggregator clients include You Technology, Inmar, Valassis, News Corp, Quotient Show less
Partner Integration Engineer
Jan 2010 - Jan 2014Lead QA Engineer
Jan 2006 - Jan 2010

Catalina usa
Jan 2014 - Jan 2023- Facilitated product lines across a diverse enterprise portfolio of digital solutions for digital media and incentive solutions for retailers and consumer packaged goods manufacturers.- Defined vision and scope for new product concepts aligning to business initiatives and shepherded through the intake process working with senior management and leadership teams.- Helped define business cases to support new product and feature development, including market analysis and financial modeling.- Partnered with platform, technology, analytics, and operational teams to ensure feature and capability completed and commercialized within desired timeline and budget.- Worked with cross functional teams to develop and execute go-to-market strategies, including pricing, positioning, and marketing campaigns- Supported sales and solutions engagements by providing content for training and sales materials in coordination with global training and product marketing departments. Show less - Oversaw successful delivery of multiple product launches from pilot to full-scale commercialization.- Led globally distributed Scrum teams to plan, prioritize, validate, and deliver every sprint cycle.- Worked cross-functionally to streamline from pre-sales through measurement business processes, enabling improvement and tool development to reduce overall workflow.- Aligned product roadmap with company strategy to deliver value for corporate investors.- Navigated corporate process to turn opportunities into products. Show less
Director of Product Management
Jan 2021 - Jan 2023Sr Product Manager
Jan 2014 - Jan 2021
Licenses & Certifications

Certified scrum product owner
Scrum alliance
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