Experience

• 

  Bennett coleman and co. ltd. (times group)

  Dec 2015 - Feb 2016

  Intern

  • Made pages in QuarkXPress for Hyderabad, Vizag and Vijayawada edition under tight deadlines• Proofread and edited copies for errors in fact, grammar, punctuation and style• Wrote feature stories on socially relevant topics• Previewed and reviewed concerts

• 

  Bennett coleman and co. ltd. (times group)

  May 2016 - Apr 2018

  Copyeditor

  Prime responsibilities• Provided compelling coverage of both anticipated and spontaneous news, developed niche stories across domains including art, culture, heritage, campus, environment• Executed SEO driven campaigns by identifying and covering trending stories for online• Launched targeted and responsive campaigns across social media platforms• Created live content and multimedia stories for online and social media platforms• Edited and proofread stories for factual information and grammatical correctness from on-staff and freelance writers• Made pages in QuarkXPress for Hyderabad, Vizag and Vijayawada edition under tight deadlines• Proofread completed pages prior to going to print• Worked on digital publishing platforms like Denmark and CMS Show less

• 

  Dna - daily news & analysis

  May 2018 - Oct 2019

  Copyeditor

  • Edited, rewrote, and proofread articles to ensure clarity, accuracy and consistency• Worked with reporters, photographers, page designers, graphic artists and supervisors to ensure all elements of a story worked together properly to create the desired effect• Provided a final check on pages prior to publication

• 

  Republic world

  Oct 2019 - Jul 2021

  Senior copyeditor

  • Ideated, commissioned, edited and published a range of digital content (articles, photo essays, and social media posts) across verticals• Analysed, simplified and condensed news for readers in an engaging manner• Delivered clean and crisp copies under pressing deadlines

• 

  Deloitte

  Aug 2021 - now

  • Act as the primary communications liaison for the Deloitte USI Tax leader, developing and implementing effective communication strategies to maintain a cohesive brand voice across all channels• Develop and execute comprehensive content strategies for portfolio leaders, fostering consistent employee engagement. Also, oversee the creation and production of high-quality content in various formats (articles, newsletters, blog posts, infographics, videos, social media content).• Collaborate cross-functionally to ideate, plan, and execute impactful campaigns and events that achieve business objectives• Monitor and analyze content performance across platforms, identifying areas for improvement and implementing data-driven optimizations to maximize impact • Craft compelling internal and external communications, including executive speeches and crisis communication plans, to enhance the firm's reputation and strengthen brand positioning• Develop and implement social media strategies for leaders, aiding in building their LinkedIn presence and thought leadership Show less ⦁ Develop and execute comprehensive content strategies for diverse stakeholders to foster consistent engagement and align with the brand ⦁ Collaborate with cross-functional teams to conceive, plan, and execute impactful campaigns⦁ Oversee the creation and production of a wide range of content formats, such as articles, newsletters, blog posts, infographics, videos, and social media content⦁ Monitor and analyze content performance, identifying areas for improvement and implementing data-driven optimizations⦁ Craft compelling internal and external communications, including executive speeches and newsletters, to enhance the firm's reputation and strengthen brand positioning.⦁ Serve as a social media strategist, aiding leaders in building their LinkedIn presence⦁ Create and curate engaging content for Streaming On Deloitte—USI's audio streaming channel, driving increased site traffic and audience engagement while serving as a channel spokesperson⦁ Manage end-to-end campaigns, promotions, and collaborations with various stakeholders and vendors, ensuring accurate and compliant content for SO Deloitte episodes before they go live on Beacon Show less

  • Assistant Manager (Deloitte University, India)

    Mar 2025 - now

  • Assistant Manager (Office of USI Tax Leadership)

    May 2024 - Mar 2025

  • Senior Analyst (Growth and Purpose Office)

    Aug 2021 - May 2024