Experience

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  Ogilvy & mather advertising

  May 2013 - Sept 2013

  Creative copywriter

  Assist the customers in the market positioning, survey of the target audience, and marketing Scheme making Assist Siemens in brand building ,write branding photo stories and make market promotions

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  Baidu inc.

  Apr 2014 - Jul 2016

  ［Project Experience］ Responsible for product planning, design product implementation and assist cooperation interface. Put forward strategic planning, based on offline survey data t, joint ecological partners, combined with the characteristics of the healthcare industry. Responsible for construction of multiple hospital of one-stop service platform products Competing goods analysis and offline user survey independently, seed users of interviews were more than 30 people. Finish data analysis and put forward constructive planning according to the research conclusion, the hospital end user product planning advice, nearly 70% of which were converted to actual project finally. Take charge of the user's web app platform products and interaction design independently, the main functions including booking, payment, report query, subject function loop design; Competed 384 hospitals, 8858 doctors web products launch, the average daily order quantity is more than 5000, the peak of it is 8000, which goes far from the expectation. Responsible for inter-departmental communication and cooperation within the company independently. Completed the cooperation with Baidu map, mobile phone, Baidu cloud platform. Responsible for the platform docking with external third-party, cooperation program output and launched. Participated in project negotiations with Beijing children's hospital, United Family Healthcare, Amcare Women's & Children's Hospital, Dr.Smile Medical Group and other famous private hospital, undertook the web products of several characteristic medical organization to launch. ［Honors］ Won the quarter star in Q1 and Q4 of 2015, The best diligence award, The Best New Recruit in Training Camp. Show less ［Project Experience］ Responsible for product planning, design and the inter-departmental coordination and cooperation. Participated in the discussion of business strategy direction, accomplished and inter-departmental communication and cooperation in the department with over 100 staffs; Competing goods analysis, offline business investigation, interview target seed users independently. Responsible for mobile products (Android and IOS) alpha version and five subsequent main version upgrading. Achieved Alpha version document writing, products PRD document with over 300 pages, product prototype & interaction design over 100 pages outputting independently, 5 sets of product plan making the PRD pass the audition at one time, gained department good reputation. Competed peer competing goods analysis, app version upgrades, proposed upgrading advice,9 of which have been well received. Responsible for App product promoting of alpha version and five major subsequent version online work, Complete test job of the first version of all functions in 4 weeks, leading the coordination with four departments, a total of 40 people, based on the PRD.［Professional Development］ Improve the across departments (technical operations BD design of internal and external cooperation department) ability to work together, can plan management and coordination of resources as a whole, to ensure high quality output results. Great improve the insight and mining of the user demand, market analysis and business understanding. Enhance the product design skills and product ability full Ownership of the business, the compressive and decomposition of risk ability Show less

  • Product Manager

    Apr 2015 - Jul 2016

  • Product Manager

    Apr 2014 - Mar 2015
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  腾讯

  Jul 2016 - now

  Senior product manager

  Responsible for QQ IPad side project planning, product design and Innovative business. - Responsible for office IM innovation projects, promote cooperation with WPS and achieve multi-screen transmission.Create collaboration documents, schedule management and other closed-loop, achieve rapid information search, value information precipitation based on the relationship chain. - Responsible for Content Innovation Project, lead the cross-sectoral cooperation independently, like Tencent news and Tencent Browser. Promote the cooperation with Tencent animation, Now live team and Kandian team, access to information, video, music, games combined with device features.- Participated in New Year AR Red envelope Project and 18th Anniversary Project, promote the password red envelopes, short video, split screen transmission and other important functional design combined with the characteristics of the device.-Methodological precipitation, complete internal public training and article sharing. Get the internal standard recommendation. Show less