Christelle Garot

Christelle garot

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location of Christelle GarotClermont-Ferrand, Auvergne-Rhône-Alpes, France
Followers of Christelle Garot470 followers
  • Timeline

  • About me

    Business Segment and Customer Experience Manager, Urban Mobility, Michelin

  • Education

    • Escp business school

      2019 - 2019
      Digital transformation facilitator certificate digital transformation

      Management of the impacts on the customer, the employee and the processes during a digital project

    • Ecole supérieure de commerce de reims

      1992 - 1995
      Master's degree in marketing and communication at reims management school (france marketing/marketing management, general diplôme sup de co reims

      Activities and Societies: Junior Entreprise Exchange student in the MBA program of Melbourne University, Australia (6 months)

    • Université des sciences et technologies de lille (lille i)

      1989 - 1991
      Deug (certificate after two years of study) at the university of lille (france) mathematics and social sciences
    • Technische universität kaiserslautern (germany)

      1991 - 1992
      Bachelor's degree in economics economics bachelor

      Bachelor's degree completed in Germany as part of the European Erasmus program

  • Experience

    • L'oréal

      Jul 1993 - Aug 1993
      Sales internship

      Replacement of an Area Manager for two months: stock management and purchase order on the Gemey Paris make-up line, negotiation of specific promotional operations in stores (supermarkets, hypermarkets)

    • Louis vuitton

      May 1994 - Dec 1994
      Marketing manager assistant

      Internship in the Marketing DepartmentLaunch of the LV CUP 95 event line, end to end

    • Danone group, then cadbury

      Jan 1996 - Dec 1999
      Key account manager: sales and negotiation

      - Negotiated commercial policy with regional purchasing units for large and medium sized retailers (Carrefour, Auchan, Casino, Leclerc) on the confectionery and chocolate markets- Reached agreements on assortments and promotional mechanisms; enhanced merchandising plans ; processed logistics for seasonal products (Christmas and Easter chocolates)- Information and motivation of the sales force=> Activated innovative actions to strengthen commercial partnerships and reinforce the products ‘brand footprint Show less

    • Infonie (groupe tiscali france)

      Jan 2000 - Sept 2003
      Marketing product manager : optimization of the mix marketing

      - Design and implementation of the product/market strategy: analysis of market and competitor performance, design of new service offerings and marketing plan (optimization of marketing mix and identification of growth areas) for the Internet Provider Infonie- Managed budgets and negotiated both the on line and off line promotional plan (€11 million)- Supervised two assistant product managers in charge of leading market research, implementing and monitoring promotional and communication activities, developing sales tools and collateral=>Increased the portfolio of customers fourfold within 2 years Show less

    • Japa communication

      Dec 2006 - Aug 2013
      Consultant in marketing & communication : strategic advice

      - Defined and implemented marketing and communication strategies on behalf of companies. Advised the Wavin Group (750 employees, turnover € 150 Million) and intervened for the Michelin Group, Kleber Europe, Vulcania, Aginius - Came up with recommendations related to corporate issues (brand strategies and positioning, Corporate Social Responsibility approach, employer brand) and operational issues (product launch, motivation of sales force and retail channels, web marketing strategies)- Mobilised internal and external resources, optimized budget, analysed performance and reported=> Communication expertise with strategic accounts, in different sectors (industry, services), in international context, on a strategic and operational perimeter Show less

    • Michelin

      Sept 2014 - now

      • Lead the creation of new service model from Ideation to scale-up, for different vocations of the Beyond Road Business Line (Ports, Quarries, Construction)• Collected customers insights and built Customer / Dealer Value Proposal• Contributed to the ideation phase (design, test, adapt) of the business opportunities and provide additional insight gained thru the learning process• Established key performance indicators and relevant metrics, monitored and analyzed results• Developed and lead the project plan and resource plan for every project phase, and ensured alignment amongst the various stakeholders• Refined the profit targets and profit management plans according to the customer feedback of the business model tested• Insured the technical solution and the blueprint (service) deliver the value specified in the CVP• Coached the team members or cross-functional partner to ensure success• Developed knowledge of related industries and their impact on the business model Show less • Built and implemented an organization keeping the decision making the closest to the action (empowerment principles)• driven dynamic change diagnosis and action plans within the transformation project deployment and ramp-up• Advised and supported the central (Clermont-Ferrand) and local (Greenville, Bangkok) industrial management team in its decisons, actions and communication to accelerate the transformation and get commitment from all managers and employees of the industry==> Developped managerial credibility & leadership influenceEstablished a relationship based on trust and mutual understandingActive listening & powerful questioning Show less • Defined the strategy and the internal and external communication plan (non commercial) of the Manufacturing• Made employees understand, adhere to and act on the Group's industrial strategy• Advised the Manufacturing management team in its communication and participate as a full member of the management team in the reflection on the Manufacturing strategy and decisions• Contributed to the development of employee commitment and to the achievement of the objectives of the manufacturing entity, which represents more than 60% of the Group's workforce: on the one hand the central industrial teams in Clermont, Greenville and Bangkok (direct report), and on the other hand, the teams on the industrial site via the Industrial Departments and Site Managers ==> Guaranteed the performance of the Production System and the control of the associated risks Show less

      • Business Segment and Customer Experience Manager Urban Mobility

        Oct 2021 - now
      • Initiative Leader in connected mobility

        Nov 2018 - Sept 2021
      • CHANGE AND EMPOWERMENT PARTNER

        May 2017 - Oct 2018
      • HEAD OF COMMUNICATIONS FOR THE MANUFACTURING WORLD ENTITY

        Sept 2014 - Apr 2017
  • Licenses & Certifications

    • Lean startup, data initiation & product management certificate

      Spinfi
      Jan 2022
    • Lean startup, data initiation & product management certificate

      Spinfi
      Jan 2022