
Timeline
About me
Sales Manager & Team Leader
Education

Kokkolan kauppaoppilaitos
1986 - 1988Marketing
University of oulu
2001 - 2002Marketing/marketing management, general open universityBasic studies in marketing

Oulu business school, university of oulu
2002 - 2004EmbaeMBAThe topic of the thesis was the management of the Slot Machine Association's partner network in a changing business environment. The thesis was supervised and evaluated by Petri Parvinen, Finland's first professor of sales management. The grade of the thesis was commendable (3-).
Experience

Op financial group
Jul 1988 - Jan 1991Licensed real estate agentI work as a real estate agent, taking care of everything related to sales, from newspaper advertisements to presentations, sales and closing deals. There was also a lot of cooperation with B2B partners (construction companies) whose properties we handled.I succeeded very well in my task and the number of deals was significant. However, I had to pursue a different field when the recession hit hard in 1990.

Raha-automaattiyhdistys, ray
May 1991 - Dec 2016In my role as team leader, I was responsible for the Finnish Slot Machine Association's B2B partnerships (approx. 3,000 partners) in a physical agent channel in large geographical areas, for the past four years the entire Eastern and Northern Finland region. I was also responsible for national KAM partnerships and regional cooperatives from South Ostrobothnia upwards. Since 1994, I took care of the regions of Northern Ostrobothnia and Kainuu. Provision of the Finnish Slot Machine Association's B2C consumer services through the agent channel, taking into account legislation and its restrictions (incl. the Lotteries Act).In supervisor work, my approach must coach me in an inspiring and positive way.We renewed the organization and played a significant role in making our operations and processes partner-oriented. Business operations and partner satisfaction developed significantly, e.g. R-kioski Oy awarded Veikkaus as Partner of the Year 2016. Show less
Sales Manager, Team Leader
May 1994 - Dec 2016Area Manager
May 1991 - May 1994

Veikkaus oy
Jan 2017 - Jan 2024Sales manager, team leaderIn my role as team leader, I was responsible for Veikkaus B2B partnerships (approx. 3,000 partners) in a physical agent channel in large geographical areas, for the last two years the entire Finnish region. Regional cooperatives from South Ostrobothnia upwards were also responsible.Almost 4 years of experience in management team work in Veikkaus physical channel, responsible for agent sales. Provision of Veikkaus' consumer services B2C through the agent channel, taking into account legislation and its restrictions (incl. Lotteries Act, Anti-Money Laundering Act).In managerial work, my approach must coach me in an inspiring and positive wayWe made significant measures and reforms to the entire agent channel (gaming management tools for consumers, mandatory training for lottery sellers, self-monitoring plans for all sales locations, AML requirements for Veikkaus sales, reduction of slot machines to 18,000 ->10,000 planning and implementation)Building a partnership model (3000 partners, 5000 sites. Show less

Op financial group
Feb 2024 - nowLicenced real estate agentAll tasks related to the sale, presentation and appraisal of apartments. I have been able to use my strengths and my duties as a real estate agent have started successfully. I have received positive feedback both internally and externally and managed to quickly integrate into the new organization.
Licenses & Certifications

Real estate representative degree
Real estate education foundationMar 2024
Real estate agent
Op financial groupJul 1988
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