Experience

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  Packages limited

  Jan 2003 - Aug 2003

  Accounts officer (mto)

  Managed the Fixed Assets of Packages Group. Dealt with the Bank for import LCs and Asset Leasing and other technical and legal requirements. Performed stock taking at month end. Conducted Annual/Semi Annual Audits of Fixed Assets and preparation of Quarterly Review Reports for the Management. Prepared and presented financial reports as per management requirements

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  Star laboratories pvt. ltd.

  Oct 2005 - Oct 2006

  Marketing officer

  Expertise: Channel Development, B2B | B2C Marketing, Branding, Technical Documentation, Team Management, Business Analytics, Negotiations, Marketing Mix, Product MixResponsibilities:Developed distribution channels in the targeted countries, executed international sales strategy through implementation of marketing mix and direct marketing in Africa, Middle East and CIS States, business analytics to ensure an effective product mix for a profitable sales year, price negotiations with distributors to sell at competitive rates, coordinated with the Pakistan Pharmaceutical Manufacturers Association (PPMA) and Government Authorities; Export Promotion Bureau (EPB), to promote the export of Pharmaceutical Products Show less

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  Lahore university of management sciences

  Sept 2007 - Mar 2009

  Senior officer marketing

  Expertise: Public Speaking, B2C Marketing, Branding, Digital Marketing, Team Management, Channel and Business Development. Strategic Planning. Responsibilities:Planned and executed marketing campaign for LUMS Undergraduate Programs in over 130 Academic Institutions across Pakistan, designed and preparation marketing and promotional material for LUMS Undergraduate Programs, designed and launched LUMS (NOP) website for digital marketing, planned and organized LUMS (LCAT) test across Pakistan through cross functional team management, recruitment and team management to achieve the annual KPIs Show less

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  The indus entrepreneurs - lahore chapter

  Mar 2009 - Aug 2010

  Executive director

  Expertise:Strategic planning, Business Development, Crisis management, B2B & B2C Marketing, Digital Marketing (SEM, Social Media Marketing), Budgeting and Financial Management, Event Management, P&L responsibility.Responsibilities:Built a strong network of leading entrepreneurs, C-Class executives and professionals, planned and organized international conferences, business workshops and mentoring sessions through end to end event management, Designed and executed digital marketing campaigns (social media marketing, SEM), and go-to-market strategy to achieve KPIs of TiE Lahore, recruited, trained and led teams on ad-hoc basis, performed budgeting and financial management, regional (South Asia and Middle East) & global (Silicon Valley, USA) level coordination, built collaborations with organizations like Microsoft Inc., Acumen Fund, ICT R&D Fund and USAID FIRMS Show less

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  Pak-qatar group

  Oct 2011 - now

  ExpertiseBusiness Development, B2B Sales & Direct Marketing, Account Based Marketing (ABM), Customer Relationship Management (CRM), Product Life Cycle Management (PLM), Business Analytics (Business Intelligence, Business Performance Management, SWOT analysis), Team Management, Negotiations, Decision MakingResponsibilities:Business Development and executing the B2B Corporate Sales Strategy involving Cross-Selling, Up-Selling and Channel Development. Achieving the Top Line (Annual Sales Targets) and Bottom Line (Profitability per client) targets. Designing value added product and service portfolios. Implementing a strong Customer Relationship Management (CRM) minimizing the Client Attrition Rate(Churn Rate). Conducting Competitive Market Research & Analysis, Customer Feedback, measuring the Market Penetration, and formulating the Business Strategy (Go-to-Market plan). Managing the Product Life Cycle (PLM). Liaising with key departments to form a Cross-Functional Team to maintain the highest standard of after sales services. Recruiting and training teams to ensure sustainable sales growth and profitability. Show less Expertise: B2B Sales & Marketing, Account Based Marketing (ABM), CRM, PLM, Business Analytics (Business Intelligence, Business Performance Management, SWOT analysis), Team Management, Negotiations, Decision Making. Performance optimization.ResponsibilitiesDeveloping and executing the B2B Corporate Sales Strategy involving Cross-Selling, Up-Selling and Channel Development. Achieving the Top Line (Annual Sales Targets) and Bottom Line (Profitability per client) targets. Designing value added product and service portfolios. Implementing a strong Customer Relationship Management (CRM) minimizing the Client Attrition Rate(Churn Rate). Conducting Competitive Market Research & Analysis, Customer Feedback, measuring the Market Penetration, and formulating the Business Strategy (Go-to-Market plan). Managing the Product Life Cycle (PLM). Liaising with key departments to form a Cross-Functional Team to maintain the highest standard of after sales services. Recruiting and training teams to ensure sustainable sales growth and profitability. Show less Expertise: B2B Sales & Marketing, Account Based Marketing (ABM), CRM, Business Analytics (Business Intelligence, Business Performance Management, SWOT analysis), Negotiations, Strategic planning, ResponsibilitiesDeveloping and executing the B2B Corporate Sales Strategy involving Cross-Selling, Up-Selling and Channel Development. Achieving the Top Line (Annual Sales Targets) and Bottom Line (Profitability per client) targets. Designing value added product and service portfolios. Implementing a strong Customer Relationship Management (CRM) minimizing the Client Attrition Rate(Churn Rate). Conducting Competitive Market Research & Analysis, Customer Feedback, formulating the Business Strategy (Go-to-Market plan). Liaising with key departments to form a Cross-Functional Team to maintain the highest standard of after sales services. Recruiting and training teams to ensure sustainable sales growth and profitability. Show less

  • Area Director Corporate Sales

    Jan 2025 - now

  • Sr. Regional Manager - Corporate Diratribution

    Jan 2024 - Mar 2025

  • Regional Sales Manager

    Jan 2020 - Dec 2023

  • Zonal Sales Manager

    Jan 2018 - Dec 2019

  • Group Sales Manager

    Jan 2016 - Dec 2017

  • Senior Relationship Manager

    Jan 2014 - Dec 2015

  • Relationship Manager

    Oct 2011 - Dec 2013