Pierre LUU

Experience

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  Cobalt Ground Solutions Ltd

  Jun 2010 - Jul 2010

  Passenger Service Agent

  ==> Assisting customers at the check-in gate, monitoring baggage areas==> Aircraft boarding and arrivals==> Communication of flights delay and cancellation to customers ==> Conflict management skills ==> Relaying information concerning the airport, flights and in-cabin policies

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  Regent Hotels & Resorts

  Dec 2011 - Apr 2012

  Front Desk Receptionist

  ==> Receptionist Team leader for interns during afternoon shift • Coordinating the routine of other receptionists interns• Working with different departments such as Housekeeping, F&B and Sales• Check-in and taking care of foreigner guests (Europeans, Americans and Japanese)

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  DFS Group Limited

  Jun 2014 - Oct 2014

  ==> Merchandise Assistant Wines & Champagnes• Compiled statistical data to create Weekly and Monthly sales report• Gross Margin and market analysis to distinguish trends and best sellers item• Built planograms to update the assortment for wines & champagnes for determined POS in HKIA==> Category Marketing In Fashion & Accessories, Watches & Jewelry• Created marketing decks for vendor review (Dior, Tory Burch, Omega)• Built reports about client digital campaigns on DFS.com and consolidated assets for Christmas gift catalog Show less

  • Category Marketing assistant in Fashion & Accessories, Watches & Jewelry

    Sept 2014 - Oct 2014

  • Category Marketing Assistant in Fashion&Accessories / Watches&Jewelleries (Internship)

    Jun 2014 - Sept 2014
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  Nestlé

  Apr 2015 - Jul 2015

  Junior Consultant - Student Business Project

  • Market research to determine the next culinary trends in Europe• Developed an innovative concept and a strategic solution for the marketing director• Presentation of our final research at the headquarter of Purina Europe

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  Chopard Japan Ltd

  Sept 2015 - Aug 2019

  CRM & Digital Marketing Management• Own, activate and review retail campaigns in the CRM system (Salesforce Marketing Cloud)• Built CRM strategies for each customer segment as part of a loyalty program• Plan and implement the digital media plan for owned/paid/earned media to build brand awareness• Manage all social marketing campaigns (paid and organic) on Facebook, Instagram, LINE• Develop seasonal marketing tool kit (e.g. DM, event concept, etc..) for partner retailers • Created campaign briefs and reports in coordination with all key departments• Assisted Digital Marketing Manager & Social marketing manager for all seasonal marketing campaign• Prepared the training seminar for bridal sales specialist worldwide• Created and adapted visual content for the Image and Digital Department

  • Subsidiary Operational Marketing Manager

    Aug 2016 - Aug 2019

  • Corporate Trainee

    Sept 2015 - Jul 2016
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  Amazon

  Jun 2020 - Sept 2022

  Senior Marketing Manager

  Growth marketing• Own customer goals and develop strategies to drive adoption & retention by marketplace• Responsible for setting annual ATL/BTL plans and build quarterly tactics to achieve goalsProduct & Team management• Develop incentive strategies with central EU product team and Business development teams• Ensure health of automated reporting with dashboard and improve NPS metrics• Responsible for setting annual ATL/BTL plans and lock goals with marketing channel teams• Manage marketing channel teams (6 headcount) to set bottom-up goals and align on how to achieve them Show less

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  ID Genève Watches

  Jan 2022 - now

  Advisor

  Head of Marketing & Partnerships

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  Prime Video & Amazon Studios

  Sept 2022 - now

  Digital Marketing Lead

  Marketing Planning & Strategic Partnership• Manage budget allocation for ATL spend at title level to drive promotion of new content• Develop reporting dashboard reflecting insights for Social listening, Marketing/Media performance• Develop Media and Brand Partnerships to increase top of funnel metrics with cross functional teams (Amazon Ads)• Coordinate marketing campaign and programming needs to launch new content• Develop retention tactics with the Prime team to increase engagement and customer loyalty• Define KPIs to report on customer stickiness and to evaluate daily performance of customer journeys Show less