Lorena Lima

Experience

• 

  Red Bull

  Aug 2001 - Jan 2013

  Professional Skateboarder

  Ranked #7 in the world in women’s street skateboarding in 2007 by World Cup Skateboarding rankings.Competed in professional skateboard contests such as X-Games, Dew Tour, Maloof Money Cup, GVR, Nasa Pro, and Supergirl Pro. Won 1st place in the live MTV TRL Times Square Skate Contest, sponsored by Tony Hawk.Had athletic sponsorships with Red Bull, Etnies Shoes, 5boro Skateboards, Spitfire Wheels, Rockstar Bearings and NJ Skateshop. Was published in various magazines, articles, and newspapers. Appeared on TV commercials, TV news stations, documentaries, and radio stations. Show less

• 

  Uptown Skate School

  Oct 2009 - Jun 2013

  Co-Owner & Head Instructor

  Oversaw all business operations, marketing, events, and sponsorships. Uptown Skate School contracted a full-time instructor to teach Lil Wayne how to skateboard on multiple global tours. Officially partnered with Mountain Dew, Sephora cosmetics, Diesel clothing, Young Money Entertainment, Fox News, and NYC Parks on various events and deals.

• 

  Girl Riders Organization, Inc.

  Apr 2011 - Aug 2011

  International Event Organizer

  Created the first ever Girls Riders Organization international skateboarding events in Spain and Brazil. Hosted and obtained sponsors for non-profit contests, clinics, and demonstrations where she gave out hundreds of skateboard products to skaters in need. Designed marketing promotions and programmed media coverage (including TV, radio, and newspaper appearances).

• 

  WeChi

  Jan 2012 - Aug 2012

  Marketing Intern
• 

  Saatchi & Saatchi

  Jun 2013 - May 2016

  Clients:-Procter & Gamble: Olay (Global and North America) and Luvs Diapers-Mead Johnson: Enfamil-Heineken: Tecate-WalmartFocus:-Social, website, banners, digital videos, CRM, events and global rebranding Clients:-Procter & Gamble: Olay (Global), Duracell and Pampers (Global and North America)Focus:-Social, website, banners, digital videos and CRM Clients:-General Mills: Yoplait-Yum! Brands: Pizza Hut

  • Integrated Producer

    Jun 2015 - May 2016

  • Associate Integrated Producer

    Aug 2013 - Jun 2015

  • Project Manager / Creative Resources Intern

    Jun 2013 - Aug 2013
• 

  Publicis Sapient

  May 2016 - Aug 2022

  Senior Technical Project Manager

  For six years, was responsible for managing the Mercedes-Benz Online-to-Offline (OTO) program and later took over the Mercedes-Vans (MBVans) program. OTO and MBVans are both large scale multi-million dollar programs. MBVans is solely website focused, while the digital projects within OTO are iOS applications, websites and large displays that focus on the in-dealership, auto show, retail store, and consumer shopping experiences. The projects start in the strategy and creative phase and go through the end of software development.Responsible for creating and balancing project scope, time, cost and quality. Work with resource management to assemble large local and global internal teams. Responsible for all day-to-day client communications.Through a sister agency (ROAR), previously worked on the creation of the Google Chromebook retail demo application and the Chase Ultimate Rewards website.Clients: Mercedes-Benz, Google, Chase, and Transamerica Show less

• 

  Razorfish

  Apr 2022 - now

  Lead on the Razorfish Innovation team that focuses on Emerging Technology. Prompt Engineer and strategist for AI related activations. Strategist for Web3 (NFT and metaverse). Responsible for leading Discord and WhatsApp initiatives as the Messaging App SEM (Subject Matter Expert). Highly skilled in Discord infrastructure, security, community management and various bots. Architected and launched the Samsung US and Kokomo by Canon Discord servers. Samsung US was one of the largest branded Discord server at launch.Clients: Samsung, Canon, Pfizer, Novartis Show less

  • Director, Innovation Strategy & Creative Technology

    Apr 2024 - now

  • Associate Director, Innovation Strategy & Creative Technology

    Apr 2022 - Apr 2024