Ana Paula Castro

Experience

• 

  Barranda Comércio Internacional

  Apr 2002 - Apr 2006

  Administrative Assistant

  • Responsible for all administrative activities – support to the company's director, support to employees, accounting administration, document control and control/purchase of office supplies

• 

  Gusmão & Labrunie Advogados

  Jun 2006 - Jul 2014

  Senior Human Resources Analyst

  • Developed the following areas: benefits administration, talent acquisition, onboarding, training and development, organizational climate management, performance evaluation methods, positions and salaries and succession planning• Duties included research, development and application of new policies, culture and tools for organizational development based on the company's goals• Acted as a Business Partner for the leaders, targeting the high performance of the teams• Represented the union in negotiations of agreements and compliance with legislation• Responsible for the strategic repositioning of HR in the business Show less

• 

  Swatch Group

  Jul 2014 - Aug 2018

  Human Resources Generalist

  • Direct report to the CEO and CFO in Brazil and to the HR team at the head office (Switzerland)• Implemented projects improving performance including onboarding experience, on-site and e-learning training, team mapping, and performance evaluation • Coached managers and retail salespeople, Business Partner (Brand Managers) and Talent Acquisition• Participated in the company's strategic planning process through the development, implementation and monitoring of organizational guidelines (Change & Culture Management)• Implemented best market practices and adequacy to the company's reality (benefits package, technologies, development programs)• Administrative management of teams and development of employees.• Country representative at the international meetings of the HR area (Annual HR Meeting) – Switzerland and New York Show less

• 

  Ana Paula Castro Consulting

  May 2019 - Sept 2021

  HR Consultant / Headhunter / Career Coaching

  • HR Consulting, Mentoring, Counseling and Career Coaching• Improvement of the Resume and LinkedIn profile (structure, information, and expansion of professional network)• Competency audit via interview simulation

• 

  ZARA SA

  Oct 2021 - May 2022

  Sales Associate

  • Customer service• Online sales (Zara website)• Store organization

• 

  WFS Ltd.

  May 2022 - Oct 2023

  Human Resources Generalist

  • Responsible for HR management at the London unit and 7 branches - approximately 250 workers• Providing guidance and interpretation of HR policies for leaders and employees• Improving business relationships, engagement, productivity, and retention through working closely with management and employees• Management and resolution of complex employee relations issues by conducting effective, thorough, and objective investigations• In-depth knowledge of the legal requirements related to the day-to-day management of employees (Human Rights Code, ESA, AODA, WSIB, etc.), aiming to reduce legal risks and ensure regulatory compliance• Updating and developing new policies based on the needs of the organization• Verifying and updating all reports related to the staff areas • Managing relationships with service providers, ensuring objective communication, contract compliance, and ethical relationships• Responsible for reporting to Senior Management, including GM and National HR Director Show less

• 

  Leggett & Platt

  Oct 2023 - now

  HR Manager