Adam Kelley

Experience

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  GIA

  Aug 2003 - Apr 2010

  Instructor

  • Taught Jewelry Manufacturing Arts classes to an average of 20 students per class.• Developed and taught the curriculum for the CAD/CAM class.• Conducted classes in wax carving, casting, enameling, and advanced stone setting.• Created manufacturing tutorial videos for classroom use.• Traveled internationally teaching CAD/CAM extension classes.

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  Adam Kelley Designs

  Feb 2004 - Feb 2013

  Owner

  • Established a successful custom design business, overseeing the entire process from client consultation to finished product.• Met with clients, took in customer needs, designed CAD and renders, once sale was initiated, sourced all stones, and completed all jewelry manufacturing work to create finished pieces. • Achieved a 100% conversion rate to sales.• Published manufacturing tutorials in MJSA Magazine.

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  Tesoro Diamonds

  Aug 2011 - Jan 2013

  Vice President of Operations

  • Collaborated with clients to create CADs, renders, and spec sheets for custom jewelry.• Facilitated the delivery of final pieces through coordination with designers and jewelers.

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  Shah Luxury

  Jan 2013 - Dec 2020

  Vice President of Design and Product Development

  • Led training at all production stages for upscaling of quality.• Optimized workflow for faster production times. • Spearheaded the growth of the Product Development department from 3 to 60+ highly trained and skilled employees.• Implemented a Quality Control system to reduce errors and enhance customer satisfaction.• Innovated a ring-builder magnetic display prototype system for custom sales.• Engineered magnetic display with Pacific Northern.• Created initial digital assets for hologram configurator.• Co-created successful jewelry lines such as Carizza, Promezza, and Boutique jewelry lines.• Collaborated with industry leaders to create a product line for a top retailer. Show less

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  EllansaLabs

  Dec 2020 - Oct 2022

  Vice President

  • Helped develop the Personal Jeweler business plan.• Successfully raised capital by working closely with investors.• Managed the setup of a state-of-the-art manufacturing facility, overseeing every aspect of its establishment and operation to ensure the highest quality standards were met.• Worked with manufacturers in SEEPZ to develop quality control parameters. • Trained and led the Product Development team by implementing Quality Control systems.• Provided training to Personal Jewelers in custom jewelry sales tactics.• Collaborated with the marketing team to create a retail website. • Co-created jewelry line for Personal Jeweler’s retail website. Show less

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  Shah Luxury

  Oct 2022 - now

  Product Development and Design

  • Streamlined operations by implementing automated animations, renders, spec sheet creation and pricing. • Pioneered automated FBX file creation for a hologram jewelry configurator.• Enhanced customer feedback with the creation of a whiteboard function on the customer app.• Improved conversion rates by collaborating with Product Development to reduce iterations.• Established key performance indicators (KPIs) for the Product Development team.• Innovated a ring-builder magnetic display prototype system for custom sales at Ben Bridge.Created white label lines for top retailers. • Partnered with industry leaders to conceptualize, launch, and expand product lines within a high-end jewelry establishment. Show less