Hashil Parambadan

Experience

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  Axis Bank

  Mar 2018 - Apr 2018

  Axis

  - Conducted a comprehensive market analysis of new payment banks, evaluating their impact on traditional banking and the competitive landscape. I developed a strategic response recommendation for Axis Bank to navigate the evolving payments ecosystem.

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  Sinotruk International India

  Apr 2018 - May 2018

  Sales And Marketing Intern

  - Conducted primary market research to inform branding and marketing strategies, supporting the company's entry into India's HCV segment.- Developed a comprehensive go-to-market strategy for new product launches in this key market.

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  BizAI Consulting

  Apr 2019 - Jun 2019

  Freelance Digital Marketing

  - Developed digital strategies for marketing and branding, driving online visibility and engagement. - Created content and optimized SEO efforts, enhancing the company's reach and helping clients effectively organize and monetize their data through deep learning models and rule-based algorithms.

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  DronaMaps

  Jul 2019 - Oct 2019

  Management Trainee (Sales and Business Development Lead)

  At DronaMaps, I led consultative sales for technical projects, developed digital marketing strategies, and managed on-site drone operations.- Sales & Business Development: Spearheaded sales and business development across both private and public sectors, utilizing diverse online and offline channels. Through innovative promotional strategies, I drove substantial customer acquisition, increased market penetration, and fueled significant business growth.- Digital Strategy & Marketing: Enhanced the company’s digital presence by managing marketing funnels, creating impactful content, and executing data-driven campaigns across multiple platforms, resulting in heightened engagement and brand visibility. Show less

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  Navtech

  Nov 2019 - Jun 2020

  Senior Growth Hacker

  As a Senior Growth Hacker at Navtech, I led all marketing efforts including budgeting, planning and analytics. I developed and executed comprehensive strategies across inbound marketing, paid ads, and social media outreach.- Marketing Automation & Analytics: Leveraged CRM tools like Hubspot, Google Analytics, and Search Console to streamline marketing processes and gain insights.- Website Revamp: Successfully revamped the company website, doubling traffic and click-through rates within three months.- SEO & Digital Campaigns: Increased web traffic and improved Google search rankings with innovative digital marketing and enhanced SEO strategies.- Social Media Growth: Grew the social media audience by 20% through creative, cost-effective campaigns.- Branding & Customer Acquisition: Led branding initiatives and marketing strategies across online and offline channels, reducing bounce rates and driving customer acquisition. Show less

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  Freecompany - Eldfall Chronicles

  Jul 2020 - May 2021

  Freelance Marketing Consultant

  - Spearheaded online media and performance marketing for a tabletop board game Kickstarter campaign, successfully raising €50,000 on the first day and a total of €70,433 by the campaign's conclusion.

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  Upstream

  Nov 2020 - Feb 2022

  Marketing Strategy Manager

  At Upstream Marketing, I developed and executed a comprehensive owned media strategy that significantly boosted our digital presence and improved link relevance by 120% across platforms like Google, Facebook, and third-party review sites.- Client Management: Managed over 30 clients in FMCG and Healthcare, driving brand positioning and strategic initiatives through consumer insights. Achieved 99% client satisfaction and built long-term client relationships.- Brand Management: Led the creation and execution of cohesive brand strategies, including identity design, website creation, video production, and communication materials using tools like Adobe Creative Suite and HubSpot. Show less

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  Dozee

  Feb 2022 - now

  Marketing Manager