Ewa Betkier

Experience

• 

  Money.pl

  Jan 2008 - Sept 2011

  Advertising Manager

  ✔ Led advertising department for a major digital publisher in Poland

• 

  Business Ad Network

  Jan 2010 - Dec 2014

  Group Account Director

  ✔ Built the sales team, managed a group of accounts✔ Initiated and led the partnership with LinkedIn Marketing Solutions✔ Managed contracts with 30 publishers and 10 media agencies✔ Planned and bought media for major brands in the automotive and banking industry

• 

  Ministry of Business, Innovation and Employment

  Jul 2015 - Mar 2024

  ✔ 2IC to the National Manager, supporting strategy, people, and operations for the Consumer Services team (made up of Consumer Protection, the Consumer Advocacy Council, Product Safety and the Telecommunications Relay Service)✔ Transformed the Product Safety function that was largely unstructured into a well defined business unit, with new frameworks, performance measures and documented processes in place ✔ Successfully led the team through a significant restructure, establishing frameworks and processes for thenew manager ✔ Led the re-branding from Consumer Affairs to Consumer Protection✔ Stood up new www.consumerprotection.govt.nz website✔ Managed social media and digital channels.✔ Led Inter-agency Fraud Working Group, developed an action plan with 12 public and private sector organisations to protect consumers from frauds and scams

  • Principal Advisor, Consumer Services

    Sept 2020 - Mar 2024

  • Project Leader, Building System Assurance - secondment

    Oct 2019 - Sept 2020

  • Senior E-Business Advisor, Consumer Protection

    Jul 2015 - Sept 2020
• 

  Ministry of Social Development (MSD)

  Oct 2024 - now

  Corporate Account Manager

  In my role at MSD, I develop partnerships and manage existing contracts, including the Mayors Taskforce For Jobs Programme https://www.mtfj.co.nz/our-work/community-employment-programme. I work closely with businesses to create sustainable employment opportunities for people facing barriers to employment, focusing on meaningful and long-term outcomes that benefit both individuals and communities.

• 

  Mosaico

  Nov 2024 - now

  CMO, Co-Founder

  I manage the website, digital channels, and marketing efforts for an HR solution that helps small and medium businesses streamline their processes. My role covers everything from content marketing, SEO, and SEM to social media, campaigns, and sales strategy. I focus on building a strong brand presence, driving engagement, and ensuring our product reaches the right businesses in a way that feels clear, helpful, and valuable.