Sofia Benvenuti

Experience

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  Creazioni Antonella S.R.L.

  Jun 2018 - Jul 2018

  Assistante communications

  Company : Over time, Creazioni Antonella has emerged as a worldwide benchmark for Made in Italy and the art of artisanal knitwear. Our understated style is a source of pride, accredited by the Institute for the Protection of Italian Producers as 100% Made in Italy, and acknowledged as an artistic craft through the esteemed Marche Eccellenza Italiana mark, bestowed by CNA Marche.With two distinctive lines, Haute Couture (HC Antonella) and Prêt-à-Porter (Antonella), our collections meet also the most refined tastes. From high-fashion evening gowns to ready-to-wear ensembles, each piece embodies elegance and sophistication. Show less

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  Forcola

  Feb 2022 - Mar 2022

  Communication Assistant

  📌Content creation and distribution across various networks📌Market research📌Campaign planning, launch, and monitoring📌Press release, newsletter, and webinar management📌Customer engagement strategies📊Forcola is a consulting agency specializing in communication, marketing, and business development, primarily serving small and medium-sized enterprises (SMEs). The agency has offices in both Paris and Venice (Italy). With advancements in new technologies, the elimination of intermediaries, and the emergence of major trends, advertisers, particularly smaller ones, now face new approaches to selling, diverse communication methods, and constantly evolving distribution channels. Show less

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  Freelance

  Sept 2022 - now

  Freelance UGC (User Generated Content) Creator

  ✨Visual and video content creation and production✨Project management for brand collaborations✨Content strategy and digital marketing✨Performance analysis and campaign optimization✨Expertise in the beauty and cosmetics industryAs a freelance UGC creator, I collaborate with beauty brands to develop and promote their presence on social media, particularly on Instagram. My role involves creating authentic and engaging content that resonates with target audiences. I manage the entire content creation process, from conception to production, ensuring alignment with the brands' values and objectives. Show less

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  BNP Paribas

  Jan 2023 - Jun 2023

  Project Manager Partnership & Data Media

  📌Market Research 📌Strategic planning of digital partnership initiatives📌Media data strategy development and implementation📌Review and optimization of media investments📌Assessment of carbon footprint related to media activities📊BNP Paribas is one of the world’s leading financial institutions, offering a wide range of banking and financial services to its clients. Founded in 1848, the bank has a global presence with subsidiaries in numerous countries. It operates in various sectors, including retail banking, investment banking, asset management, wealth management, insurance, and more. Show less

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  EssenceMediacom

  Sept 2023 - Sept 2024

  Global Media Buyer Executive | Cartier

  👩🏻‍💻Working position : I'm part of the Richemont Group Activation team, with a focus on display and print media activations for Maison Cartier. 📌Display activation management for Cartier 📌Digital Media Optimization 📌Budget Management 📌Performance Analysis & Performance Benchmarking 📌Strategic Media Planning and Buying 📌Cross-Channel Media Integration 📌Brand Alignment and Compliance📍Media Agency : Essencemediacom is a communication and media agency operating within the WPP Group, a leading British company in the advertising and communication sector. Essencemediacom specializes in media planning, media buying, communication strategy, and marketing solutions for its clients. Essencemediacom's services include market research, media analysis, strategic planning, media buying, campaign management, media effectiveness measurement, and much more. The agency strives to stay at the forefront of the industry by using cutting-edge data and technology to help clients achieve their marketing goals. Show less

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  Biggie Group

  Nov 2024 - Feb 2025

  Digital Key Account Manager

  📌 Management of international digital advertising campaigns📌Client relationship & strategic consulting📌Performance analysis & insights📌 Cross-team & cross-market collaboration📌 Invoicing & financial management📍About Gamned! (now Biggie Group): Gamned! is a leading programmatic advertising agency specializing in the creation and management of data-driven digital campaigns. With expertise in real-time bidding (RTB) and personalized media strategies, the agency empowers brands to achieve exceptional visibility and results across various online platforms. Show less

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  Dentsu

  Mar 2025 - now

  Consultant Media

  Working position : Media Consultant at Carat, a media agency within the Dentsu network.