Usama Amin

Experience

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  Abbott

  Jun 2014 - Aug 2014

  Marketing Intern

  Assisted in the data accumulation process for the project Marco Polo.Assisted Brand manager in redesigning the Brufen campaign. Developed new taglines and television Ad ideas of Brufen.Conducted surveys about the effectiveness of literature provided to the doctors. Attended training session on market research, advertising and promotion

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  Pak Elektron Limited

  Jun 2015 - Aug 2015

  Summer Internship

  Developed a new business plan of UPS for the organization. Visited different markets of Lahore like DHA, Abid market and Hall road to develop this plan.Found new ways to increase sale of refrigerators by giving new ideas about design for refrigerators to supervisor and senior manager

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  OPPO

  Dec 2016 - Jun 2022

  Responsibilities/Accomplishments:  Overseeing profit/loss of regions, while identifying areas of improvement for cost control and initiating changes. Spearheading team of professionals, defining employees’ functions and keeping individual tasks Supporting in policy improvements for wholesalers, dealers and teams, while making tough decisions and providing direction and guidance to teams & wholesalers, and ensuring accomplishment of targets/goals. Determining areas of improvement of sales operations, Trade marketing and branding, while conducting training needs analysis of team, injecting motivation & evaluating performance to participate in continuous process improvements Major Achievement:  Promoted as “Regional General Manager” after effectively serving as “Regional Sales Manager” (February 2018 – March 2019)  Achieved massive increase in Vehari region sale in 2022 (March, April and May)  Got position among top 8 regions in 2019 and got third region in Baluchistan  Reduced cost and improved sale and profit of both regions (Vehari & Mirpurkhas)  Increased region profit 200% by reducing expense and increasing sale in 2021  Assigned new area every year based on good performance in all areas  Fostered positive relations with dealers and all departments of firm including Chinese fellows. Show less Responsibilities/Accomplishments:  Streamlined branding, advertising, sale and activities, as well as handling sales of Vehari region. Provided mutual benefits to wholesalers and dealers. Motivated and encouraged team to achieve target & growth  Controlled fixed price of OPPO smartphones in region, while managing market to get sustainable growth. Resourcefully directed execution of marketing programs from start to completion for smooth working Major Achievements:  Supported in achieving position among Top 7 regions out of 100 and got new region MPK in 2018  Increased dealers from 35 to 65 in 3 months. Increased sale to more than double within 3 months  Got position among top 5 in Sales Elite Camp Training in 2017 Show less Responsibilities/Accomplishments:  Rendered support in new model training (hiring & firing), new promoter training (training of newly hired promoters), and purpose training (training with competitor analysis) in line with company’s procedures  Proficiently managed promoters, while maintaining sales record, attendance and sales. Oversaw market & competitors’ activities, as well as increased sales by giving training on sales and marketing, customer relationship management (CRM), new business development, sales processes, customer satisfaction to promoters by using best practices.Major Achievements:  Increased promoter quantity from 15 to 38 in 2 months  Recognized as Highest Mark Achiever in HQ trainings Show less

  • Regional General Manager

    Apr 2019 - Jun 2022

  • Regional Sales Manager

    Feb 2018 - Mar 2019

  • Sales Manager

    Jul 2017 - Jan 2018

  • Activity Manager & Trainer

    Dec 2016 - Jun 2017
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  AAQA G Mobiles

  Jun 2022 - now

  Business Owner

  Increased sales from 30 to 470 units within 7 months by adapting to stock shortages, focusing on used smartphones, and implementing strategic marketing campaigns.Achieved a sales growth of 350 units in November and 380 units in December, expanding market reach through delivery services and enhanced product offerings.Introduced POS machines and expanded product range, resulting in a 70% increase in sales and improved customer payment flexibility.Developed and executed WhatsApp marketing strategies, driving a significant boost in customer engagement and sales.Implemented a lucky draw policy and hired additional staff, enhancing customer service and driving sales growth to 470 units by February.Successfully sourced and sold used smartphones from larger wholesalers, maintaining stock levels and meeting customer demand amidst import restrictions. Show less