Kwun Ching (Keith) Wong

Experience

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  Rutgers University - Newark

  Sept 2019 - May 2020

  Customer Service Representative

  - Resolved 20% of academic and financial inquiries via phone, website, and Slack, ensuring a positive student experience. - Utilized Slack to collaborate effectively with the team, resulting in 15% faster response times for student inquiries.

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  Rutgers Esports

  Jan 2021 - Aug 2021

  Video Editor

  - Created promotional videos for Rutgers Esports and affiliated clubs.- Assisted with events and tournaments held by the organization.- Managed the video storage for the organization.

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  AT&T

  Jul 2021 - Aug 2021

  AT&T Summer Learning Academy

  - Learned about career opportunities and company culture at AT&T through exclusive access to leadership discussions and real-world case studies.- Developed proficiency in communication and project management through interactive courses and live events hosted by AT&T executives.- Mastered 80+ hours of online curriculum on Business, Technology, and Personal Development, led by AT&T leadership and industry experts.

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  Rutgers Hong Kong Student Association

  Sept 2021 - May 2023

  Secretary/Social Chair

  - Ensure comprehensive documentation of all organizational activities, events, and meetings, resulting in a 20% increase in accuracy and completeness of records and a 30% reduction in response time for accessing information during audits and reviews.- Managed all official communication on behalf of the organization, including internal correspondence, as well as communication with the University and external entities.- Executed the promotion of Hong Kong Student Association across various social media platforms, such as Facebook, Instagram, and email newsletters, resulting in a 75% increase in online engagement, a 200% growth in social media followers, and a 300% boost in event attendance.- Served as a representative of the organization, actively participating in 5 cultural clubs, fostering connections with diverse student organizations, and facilitating opportunities for collaboration, resulting in a 80% increase in inter-club collaborations and a 40% rise in participation from club members.- Established and oversaw the official TikTok and YouTube accounts of HKSA to elevate the organization's social media visibility and engagement. Show less

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  Rutgers University–New Brunswick

  Sept 2021 - May 2023

  - Facilitated guest requests and adjustments to reservations and promptly addressed on-site needs to ensure a seamless and satisfactory experience.- Support a variety of Student Center event services and areas, including the setup and breakdown of venues and audio-visual equipment.- Contributed to the delivery of diverse event services and operations at the Student Center, encompassing the preparation and dismantling of event spaces, as well as the arrangement of - Increased student retention among APIDA freshmen by 20% through a mentorship program matching them with upperclassmen, providing guidance, and connecting them to campus resources.- Developed and delivered cultural, social, and educational programs fostering diversity and inclusion on campus, resulting in a 15% increase in student participation in AACC events. - Spearheaded growth of the Cantonese cultural community at Rutgers University, increasing club membership by 15%- Organized and executed 2 engaging cultural events per year, attracting over 500+ attendees from diverse backgrounds.

  • Student Center Staff

    Sept 2021 - May 2023

  • Asian American Cultural Center Mentor

    Aug 2021 - May 2023

  • Rutgers Cantonese Club Cultural Chair

    Sept 2021 - May 2022
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  Creative X

  Oct 2021 - May 2023

  Content Director

  - Authored and published weekly articles on Medium, covering topics pertaining to school life and UI/UX-related subjects.- Led and managed a small team of motivated individuals, utilizing collaborative platforms such as Notion and Discord to foster productivity and achieve objectives.- Leveraged YouTube and TikTok to produce engaging content centered around UI/UX topics.- Directed and guided the content strategy for Creative X.

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  RippleMatch

  May 2022 - Dec 2022

  Marketing Intern

  • Increased campus user base by 30% and drove a 40% surge in website traffic from social channels by employing growth strategies, including social media, email marketing, presentations, and networkingwith peers and faculty members.• Expedited user acquisition by 15% by strategically evaluating growth and performance metrics, leading to the implementation of innovative growth strategies.

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  WPP

  Jun 2022 - Aug 2022

  WPP Next Gen Leader 2022

  - Engaged in a dynamic 10-week hybrid program that ignites the careers of early talent. Participants gained first-hand experience of WPP's culture and built connections with industry leaders, clients, and partners.- Immersed in weekly sessions on cutting-edge topics like inclusion, emerging technology, strategic thinking, marketing fundamentals, client relationship management, and industry trends.

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  SHI International Corp.

  Jul 2023 - Jan 2024

  Inside Account Manager

  - Foster and maintain strong client relationships by understanding their business needs and providing personalized solutions.- Achieved a $5k boost in tech sales through proficient management of 150+ purchase orders within Microsoft Dynamics AX ERP system.- Successfully facilitated IT deals for Fortune 500 clients by coordinating quote requests via email, fostering strong teamwork and communication with internal and external stakeholders.- Enhanced order status tracking and contributed to a $13 billion company valuation by implementing robust documentation processes, utilizing MS Excel functions such as V-LOOKUP and Pivot Tables to transfer data from CRM software to spreadsheets. Show less

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  Iykyk.careers

  Dec 2023 - Feb 2024

  Growth Marketing Intern

  - Optimized brand visibility by crafting and overseeing weekly posting calendars, strategically aligning content with TikTok focus, increasing engagement by 15%, amplifying audience reach, and reinforcing brand identity across platforms.- Identified emerging trends in user-generated content (UGC) by researching the TikTok landscape, resulting in actionable insights for strategic planning and content development.- Enhanced brand integrity by overseeing post-production processes, aligning videos with brand guidelines and strategic objectives, ensuring cohesive brand representation, and amplifying viewer engagement. Show less

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  Asian American Dream

  Jan 2024 - now

  Asian American Dream - Kin Mentorship Program- Engaging in the Kin Mentorship Program, which pairs students with early-career professionals who share similar backgrounds. These mentors guide students, opening doors and preparing them for opportunities. - Immersing in kinship-based support that helps students achieve their goals, especially as they explore different career paths. By the end, students gain valuable skills and connections to thrive in today's workplace.

  • Mentor

    Jan 2025 - now

  • Mentee

    Jan 2024 - Dec 2024
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  Kepler

  Mar 2024 - May 2024

  Kepler Academy Externship

  - Designed and managed a Google Ads campaign for Habitat for Humanity client with a monthly budget of $10,000 while gaining hands-on experience in SEM, media planning, and copywriting.- Increased campaign efficiency by 20% through data-driven pacing and asset optimization, maximizing the impact of keywords based on DoD performance analysis.- Identified key metrics and search query trends to provide insights to client in monthly meetings.- Created a media plan for spec client GameStop and presented it to directors at Kepler Group. Show less

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  Screenify

  Mar 2024 - May 2024

  Content Marketing and Social Media Intern

  - Developed and published 1-2 engaging blog posts per week for the Screenify Blog, increasing website traffic by 10%- Increased social media engagement through strategic content sharing and community management.

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  Plate Post

  May 2024 - Jul 2024

  Social Media Intern

  - Generated a 5% increase in business leads by conducting in-depth market research, resulting in a boost in potential sales and revenue.- Improved sales conversion rates by 5% by designing a new workflow sales pitch on Figma, resulting in potential client engagement and revenue growth.-Increased engagement by 10% for PlatePost’s secondary account, plateposteats, by creating compelling videos, resulting in a more active follower base and enhanced brand presence.

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  VaynerMedia

  Jul 2024 - now

  • Media Analyst

    Sept 2024 - now

  • Media Buying and Planning Resident

    Jul 2024 - Sept 2024
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  McKinsey & Company

  Apr 2025 - now

  Mckinsey Forward

  Forward is a free multi-week learning program designed to equip individuals at different stages of their careers – from career starters to job changers – with practical skills to succeed in the future of work, whether they are looking to reskill or advance. It focuses on essential workplace skills that are relevant and transferable across industries and roles.