Susan Goodfellow

Experience

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  MILLERS OF SPEYSIDE LIMITED

  Jan 2005 - Sept 2006

  Marketing Executive

  Marketing Scotland's best quality Beef, Lamb, and Pork to Wholesalers, Catering Butchers, Family Butchers, and some of the UK's top restaurants.Highlights included developing company literature, a new website, organising and attending five national Food and Drink Shows and reaching the final of two Scottish food awards, winning in the Export Category. Miller's were the first Scottish Meat producers to export meat to Continental Europe when the beef export ban was lifted.Miller's are an exciting company, sourcing the very best livestock and then treating this top-quality meat carefully, to arrive with the end-user in a perfectly hung and aged condition. Show less

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  East Durham Business Services

  Oct 2006 - Aug 2009

  Responsible for the Marketing of East Durham Business Service and Novus Business Centre in Peterlee.Highlight - launching an awards ceremony as part of the annual Celebration of Enterprise Event, this added a competitive edge to the evening and gave the participants a chance to demonstrate their business success. This event attracted siginificant press coverage and helped raise the profile of the business service.PR, event management, website, SEO, e-marketing, inward investment marketing, budget control and planning, establishing a virtual business forum and publishing a quarterly business magazine. Show less

  • Marketing Officer

    Apr 2008 - Aug 2009

  • Marketing Adviser

    Oct 2006 - Mar 2008
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  Cox Agri

  Sept 2009 - Jun 2015

  An Agri Marketing role permitting exploitation of personal Agricultural Experience, particularly with Livestock Breeding and Management.Responsibilities included:Marketing Planning: Brand Strategy, Brand Development, Product Development, Budget ControlSales Support: Sales Promotions, Product Sheets, Sales ForecastingNew Product Development: Research, Development, Branding and Product LaunchDigital Marketing: Website Content Management, SEO, Social Media, E-mail Marketing, BloggingPR: Editorial for Customer Publications and the PressCopywriting: Brochures, Website, Product SheetsLine Management of Marketing Assistants Show less

  • Marketing Manager

    Sept 2012 - Jun 2015

  • Marketing Executive

    Sept 2009 - Aug 2012
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  Allflex UK Group Ltd

  Jul 2015 - Apr 2019

  Marketing Executive (Part Time)

  Specialising in the Livestock ID Marketing portfolio.New Product Launch and Brand Development, including Flexmark Livestock Marking Products, Farm Station Medicine Delivery Range. Including logo design, packaging, copywriting, brand development, product launch, PR and more.Representing business brands at industry events.Internal presentations and project management.

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  XLVets

  Apr 2019 - now

  Chief Marketing Officer

  Leading the marketing team at XLVets to support the needs of members across the XLVets Community of Independent Veterinary Practices.Developing and leading the Marketing Strategy.PR for XLVets and our members, sharing practice successes with the industry.Providing marketing support for member campaigns, representing the brand at industry events and sharing the XLVets Brand and ethos with the wider veterinary marketplace.Leading on a programme of Marketing CPD for the membership.Internal communications of products and services including member events, VetSkills Member CPD, Species Groups and more.The Team:I feel incredibly fortunate to have recruited XLVets Marketing Team, they are three outstanding individuals who are thriving in their roles.About XLVets:XLVets is a thriving community of independently owned veterinary practices; a collaborative community, owned by its members.Extensive member benefits include Marketing and Recruitment support, Graduate Training Programmes, pharmaceutical buying, a strong network of like-minded business owners and so much more. Our members hold their teams and clinical excellence as their key focus. If you too are a thriving independent practice and this sounds like a community you would like to be part of, do contact me. Show less