Ashley Keller

Experience

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  Dunthorpe Marketing Group

  Nov 2006 - Jun 2017

  Marketing Technology Manager

  Manage marketing technology team specializing in marketing automation and CRM administration.• Develop complex marketing automation campaigns and engagement programs that are scabable and can easily be implemented globally• Develop, manage and maintain multiple databases simultaneously • Plan, analyze, build, test, and deploy the rollout of new features, including: data mapping, object modeling, security, roles, profiles, custom fields, workflows, page layout design, validation logic, and reports/dashboards.• Maintain and instill additional database standards, create and maintain database administrator process documentation.• Populate the databases with initial datasets and manage weekly, monthly and yearly large scale database updates.• Responsible for streamlining the existing reporting process - analyze processes, reports and/or systems, identify opportunities for improvement, develop plans based on findings, and implement changes.• Responsible for conducting adhoc analyses and managing reporting and metrics as it relates to developing, analyzing, and producing daily, weekly, and monthly reports for client projects.• Participate actively in the annual planning process for clients, including developing and executing long term business plans, evaluating and providing feedback on plans as the year progresses.• Create, maintain, monitor and execute DemandTools scenarios for data standardization and deduplication of multiple SalesForce accounts.• Understand and monitor in the integration of database with external sources, primarily Marketo, Eloqua and Pardot.• Mastery of MS Excel including complex modeling and VBA• Data management, governance and quality management of a large data systems• Good communication and interpersonal skills and the ability to work effectively as part of the team • Ability to convert non-technical data requests into programming code, and ability to communicate and explain difficult technical terms in laymen’s language Show less

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  IBM

  Jan 2016 - Jul 2021

  Sr. Manager, Marketing Automation & Analytics

  • Manage technical aspects of key marketing systems: marketing automation, lead and contact applications, data services and response lead management systems used to generate, distribute, and report on leads. • Establish and maintain scalable processes that ensure best practices in global campaign and lead management.• Manage analytics team creation and maintainance of digital dashboards to manage our business, analyze marketing and sales data to develop insights and make recommendations for optimization.• Assist geo teams with campaign and marketing automation technical training, enablement and coaching.• Work closely within the Response Lead Management team focused on E2E nurture strategy, sales enablement and operations, and conversions.• Manage marketing automation, operations and campaign specialists teams driving toward effective, efficient and scalable support. Show less

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  Dun & Bradstreet

  Jul 2021 - now

  Senior Director, Marketing Operations and Automation

  • Drive marketing operations process, strategy and policy• Support cross-platform organization and consistency• Guide end to end lead management optimization and efficiency• Conduct training and enablement• Manage NA Marketing Automation team and execution• Support Marketo administration and re-establish platform for standard and scalability