Rebecca Iraheta

Experience

• 

  Other Jobs

  Jan 2004 - Jan 2009

  Marketing

  ASSISTANT GENERAL MANAGEMENT ALTESA S.A. de C.V. Marketing Director for a Magazine “Zoom” Marketing Director , MEGA DRAFT, Dallas.Public Relations for Centroamerica Moda, Fashion Week . Marketing Director , Imagen Diferente, Dallas.

• 

  Aventura Explorer

  Jan 2005 - Jan 2007

  Tv Host
• 

  World Experiences

  Jan 2006 - Jan 2008

  TV Host
• 

  Publicidad Latina, Advertising Agency

  Feb 2008 - Sept 2009

  Marketing and Promotion Director

  Clients: Amigo Energy, Barri, Escapade, La Michoacana Meat Market, Bel Furniture, Taquerias Arandas, Super Mercado El Ahorro, Clinicas Mi Doctor, ChispasDeveloped and implemented clients’ direct marketing campaigns and database development needs for the Texas market. Coordinated, authorized and provided clients estimates and budget updates on scheduled projects. Responsible of commercials productions, scripts productions and broadcast management. • Implemented an effective communication tool for clients, inter-disciplinary teams and vendors to manage expectations and cohesion of projects saving labor hours representing 35K in additional revenue dollars. • Trained and supervised multi-cultural promotional representatives to ensure projects were delivered on brand, on time and of highest quality standards. Show less

• 

  Radio 102 Nueve

  Jan 2010 - Jan 2013

  On Air Personality / Radio Host

  Co-host on a national entertainment show, in charge of preparing and presenting creative content that was cultural relevant and entertaining for a daily live radio morning show. Responsible for presenting strategic ideas that will later result in audience growth and consequently, revenue increments. Often executed off-site live remotes and guest appearances.

• 

  Label.m Professional HairCare

  Jan 2010 - Jun 2011

  Public Relations/ Marketing Director for Latin America

  Planned, developed and implemented organization’s marketing strategies, marketing communications, and public relations activities in (El Salvador – Costa Rica – Honduras – Guatemala – Brazil – Colombia – Panama – Nicaragua – Mexico) Latin-American countries. Point of contact for negotiations between London-Spain-USA and Latin America. Coordinated and managed marketing budget for all markets of organization. • Developed client direct marketing campaigns throughout Latin America markets establishing organization within top ten distributors for Label.M (Tony & Guy) • Coordinated commercials productions, scripts productions, broadcast management including brainstorming, copywriting and translation of successful campaigns which created brand awareness within local markets for flagships hair products. Show less

• 

  Telecorporación Salvadoreña

  Jan 2010 - Jan 2012

  News Anchor

  Channels 2, 4 and 6News Anchor of “TCS Noticias” on 3 channels simultaneously from 5am to 8am. Assisted in planning daily news coverage, story planning and supervise daily news assignment. Edited and wrote news copy, conducted interviews, produced weather and entertainment scrips and delivered both segments.

• 

  SAFIE GROUP : Chili's , TCBY, WorldGames

  Jan 2012 - Dec 2012

  Multi Brand Marketing Director

  Defined and managed marketing and advertising strategies for various markets nationwide. Responsible to develop and approve of creative briefs, alignment with product messaging and communication standards. Created marketing and advertising campaigns with innovative social media marketing.• Established organization’s desired image and position by implementing consistent communication internally and externally and enhancing organization philosophy, mission and vision in every media channel. • Developed short- and long-term plans for the Marketing department including implementation of budgets for all programs with successfully achievement of financial commitment of $85k in all quarters. • Increased organization’s portfolio growth from 1.6% to 2.8% representing over $2 million net revenue. Show less

• 

  Houston Chronicle

  Apr 2013 - Jan 2015

  Manager of Marketing & Promotions LA VOZ de Houston

  ROLE SUMMARY:Responsible for developing and maintaining marketing strategies to meet agreed company objectives.To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed. To oversees all marketing, advertising and promotional staff and activities. RESPONSIBILITIES:- Define and manage marketing and advertising strategies to ensure compliance with La Voz Brand Standars- Development and approval of creative briefs, alignment with product messaging and communication standards, create marketing and advertising campaigns; establish internal and external communications plans. - Develop a wide range of materials such as direct mail, logos, ads, banners, booths and materials for grass-roots events, brochures, folders, training/sales materials and corporate presentations.- Implement innovative strategies in social media, Hispanic marketing, daily deals, media and broadcast management- Develop Marketing strategies that lead to an increase in monthly page views from 150k to +1mm in 12 months- Responsible for building relationships with corporate sponsorship partners, trade show partners and associated venues, and managing the budgets and activities of each- Develop a weekly E-newsletter to promote content and to drive pages views to lavoztx.com - Collaborate with data analysis team to coordinate and evaluate market research- Manage annual marketing budget of 80K- Product launch manager for several key initiatives including: e-edition email, e-newsletter and strategic event partnerships- Develop and implement new communication ideas, proposals and strategies for La Voz newspaper with distribution of 400K home delivery every week- Collaborate with the editorial team to create strategies around content - Develop sales collateral & sales packages to drive revenue opportunities- Manage all staff and external marketing vendors. Show less

• 

  Confia Insurance

  Apr 2013 - Sept 2013

  Marketing Consultant

  I helped the company develop a strategy to effectively reach the audience where they are most active. Whether it’s was providing strategic insights, on search engine optimization, content marketing, social media marketing or all of them, I helped the business craft a better story to best match the interests of the audience.

• 

  MEGA ENTERTAINMENT, Consulting Agency

  Feb 2015 - Feb 2016

  Marketing Consulting

  Clients: TWFG( The Woodlands Financial Group), Ashley Furniture Homestore, ARCC Solutions, ACA TV, CITA (Cuba Insentive Travel Associates) • Responsible for evaluating a company's brand and working on concepts that will help to improve the brand• Developed promotion strategy with a giveaway to costumers that represented 50% revenue increases and brand awareness for the month of March. • Research and implementation of President’s Day strategy on Hispanic media to increase costumer traffic to 11 locations in Houston• Making recommendations and providing reports on how to increase profits, efficiency and otheroperations that will help a business increase its overall performance• Strategic Consulting, including business plan & sales strategy development• Develop strategic marketing plan for Hispanic & General market • CRM Strategy responsible Show less

• 

  TWFG (The Woodlands Financial Group)

  Oct 2015 - Dec 2021

  Marketing and PR Manager
• 

  Eureka Virtual Services

  Jan 2022 - now

  • Executive Strategy Advisor

    Jan 2025 - now

  • Marketing Director

    Jan 2022 - Jan 2025