Alberto Grajales

Experience

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  Philip Morris International

  Jan 1990 - Jan 1992

  Marlboro brand / Marketing Manager

  Responsible for the Marketing strategy and plans and execution for all Marlboro brands.

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  Borden

  Jan 1992 - Oct 1994

  Marketing Manager

  Category marketing manager for the dairy and beverage categories. In charge of main brands, Klim, Lite Line, juices and nectars.

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  Solo Cup

  Jan 1994 - Jan 1998

  Regional Commercial Manager (Central America) and supply chain

  In charge of sales of disposible products for Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama. Succesfully established a distribution and sales model for the region through distributors and direct sales to institutional customers, as well as for retail pos. Developed strategies for growth and was responsible for the P&L of the region.Managed a multi cultural sales force for central america.Demostrated strong sales growth for 4 consecutive years.

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  Cable & Wireless Panama

  Jan 1998 - Jan 2003

  Senior Commercial Manager

  Commercial management for mobile prepaid (distributors, internal and external pos, in house call center, etc), public telephony. Key account management. Revenue responsibilities. Customer service. New projects revenues generators, and marketing and sales. Special Project Manager for residential telephony (internet services, and voice service) external sales channels.

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  Sodexho

  Jan 2003 - Jan 2006

  Country Manager (Panama)

  Responsible for the Panama Operations, and the introduction of the service voucher business for SodexhoPASS Panama. Initiated the company operations and the project from plans to reality creating the whole business process and model. Sodexho Panama was the #1 company in the Panama market, with over 75% market share

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  Telefónica

  Aug 2007 - Sept 2012

  Panama Sales Manager

  Managed the B2B segment, from strategies to execution in Panama. Responsible for sales and post sales teams (3 Managers and 50+ reps), over $25MM of telco sale. Sales strategy, pipeline generation, sales management for Top Global 500, government and SME accounts. Responsible for driving revenue growth, motivating sales force and maintaining high customer service/satisfaction. Legal representative of company and member of local Board of Directors

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  PlayStation

  Sept 2012 - Sept 2014

  PlayStation Sales and Sales Operations Regional Manager

  Responsible for the region sales and sales operation for electronic products. Reached revenues of $60MM+ for the region consisting of Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama (colon-free zone), and Ecuador. Managed retail channels, electronic stores, direct (KAM Team) and indirect salesforce (dealers), and B2B channels. Overview of all the logistics from planning, from production to the POS.

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  Cable & Wireless Panama

  Mar 2015 - Feb 2018

  Vice President of Sales

  Focused on sales growth, innovation, and transformation and exceeded revenue and volume growth targets by creating and executing marketing strategies including new sales initiatives. Established sales strategies, managed planning, led go-to-market, product, and pricing management, and delivered positive financial results. KPI responsible, directed sales organizational design, marketing, customer retention, digital sales strategy, sales management, and process optimization. Responsible for +50MM

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  Encuentra24

  Apr 2019 - Jan 2023

  Head of Central America Sales

  Former Regional Head of Sales and Business Development. Responsible for managing and selling Digital Advertising Products and Solutions & User Experience (UX). • Lead the Sales Strategy • Engaging and acquiring new customers through campaigns, promotions, and strategic alliances.

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  Dobleú Proyectos & Inversiones

  Apr 2023 - Jun 2024

  Commercial Director

  Responsible for the business development of the real estate business of the holding.

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  Panama Pacifico

  Jun 2024 - now

  Director of Sales and Marketing

  Commercial leader of the most audacious and innovative real estate Master Plan in Latinamerica.