
Sam Jiang
Social Media Manager

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About me
Growth Strategy in Tech & Business
Education

The Experimental High School Attached to Beijing Normal University
2008 - 2011High schoolActivities and Societies: Head of the Tabletop Gaming Club

Wesleyan University
2011 - 2015Bachelor's degree Psychology, PhilosophyActivities and Societies: Psi Chi, the International Honor Society in Psychology | The Strategic Gaming Club (President) • Organized weekly club events for the Strategic Gaming Club as President for 3 years• Coordinated events for Quest Interactive Productions (alumni group) at Wesleyan• Hosted regular collaboration events with Wesabi (the Anime club)

Yale School of Management
2019 - 2021Master of Business Administration - MBA Management ScienceActivities and Societies: MBA Student Ambassador | Student Life Blog | Tech Club | Consulting Club | Marketing Club | Japanese Society | Human Capital & Organizational Performance Club | SOMSams • Served as an MBA Student Ambassador (2020-2021) for applicants and incoming students• Hosted weekly fireside chat Twitch streams during initial COVID-19 outbreak (Spring 2020)• Founded & managed the student-run Yale SOM Discord server• Wrote for the Yale SOM MBA Student Life Blog
Experience

FarView Academic Consulting
Jun 2012 - Jul 2012Social Media ManagerManaged social media campaign via company websites and Renren, wrote and edited articles in both Chinese and English, discussed local marketing and development strategies with company directors weekly, developed 2 company websites with IT team.

Wesleyan University
Mar 2014 - May 2014Provided weekly individualized tutoring for PSYC383: Psychology of Conflict Resolution Taught middle school students calligraphy and martial arts for the Wesleyan Freeman East Asian Studies (FEAS) Outreach Program
Tutor for Psychology Department
Mar 2014 - May 2014FEAS Outreach Program Instructor
Mar 2014 - May 2014

Smart Agriculture Analytics
Jun 2014 - Aug 2014Client Relations & Social Media Marketing InternLed social media campaign and analyzed performance data to improve brand engagement, translated over 50 newsletters, reports, and internal documents between Chinese and English, and converted prospects into inquiries via cold calling (200 calls per week, 30% conversion rate)

Smart Agriculture Analytics
Jul 2015 - Oct 2015Chief of StaffConducted bilingual research on international investors and competitors to prepare company for an M&A deal, directed and monitored social media campaigns on Twitter and Facebook via Hootsuite to improve engagement, trained intern team of 6 in marketing, research, and product development, and organized team bonding events

Cambridge Coaching
Jan 2016 - Aug 2020Sourced, negotiated, and closed a major international partnership agreement, supported CEO in designing a two-year company-wide systems migration strategy, and designed Facebook and Instagram advertising campaigns for inbound marketing. Served as Product Manager for core SaaS products and services, revitalized Google Adwords campaign via psychographics (reduced costs by 30%, doubled acquisition rates), cut down administrative busywork (500 hours/year), and trained ICs to use online platforms and software systems. Created internal database for visibility into company KPI’s, built financial models to predict annual revenue growth, developed structure and UX of in-house webapp with software dev team as project manager, and led monthly team sync meetings across departments.
Director of Business Development
Jan 2019 - Aug 2020Director Of Operations
Jan 2018 - Jun 2019Operations Manager
Jan 2016 - Dec 2017

Writer's Desk
Apr 2020 - Dec 2020Business Development ConsultantCultivated business relationships with clients and investors, securing $120k in annual revenue through subscription conversions and raising $70k in seed round funding.

500 Global
Jun 2020 - Aug 2020Consultant, Innovation & PartnershipsConducted market research to expand our international portfolio, developing relationships with potential VC partners and clients while shaping the company’s post-COVID market strategy in the Chinese innovation ecosystem.

Wizards of the Coast
Jan 2021 - Oct 2022Led the design & development of $100+M core Magic products across creative, design, production, operations, legal, BI, marketing, and sales teams. Led customer acquisition & retention strategies and initiatives. As PM for SpellTable, a SaaS webapp powered by AI/ML computer vision technology, I led a team of software engineers to double our userbase to 200k+ while maintaining a steady growth trajectory by implementing efficient Scrum/Agile development cycles with a customer-centric approach. I also developed positive relationships and negotiated contracts with multiple corporate partners and external vendors.
Senior Product Designer
Jan 2021 - Oct 2022Product Manager
Jan 2021 - Oct 2022

Hazelburg Group
Oct 2022 - nowSenior ConsultantI provide strategic guidance to corporate clients in tech, entertainment, and education, as well as coaching & mentorship services to individual clients seeking success in professional and academic settings

Toast
May 2024 - nowEmerging Markets Account ExecutiveEmpowering restaurants & small businesses to grow their revenue and streamline operations!
Licenses & Certifications
- View certificate

Master of Business Administration
Yale School of ManagementJun 2021
Languages
- enEnglish
- chChinese (mandarin)
- jaJapanese
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