Sam Jiang

Sam Jiang

Social Media Manager

Followers of Sam Jiang1000 followers
location of Sam JiangKirkland, Washington, United States

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  • Timeline

  • About me

    Growth Strategy in Tech & Business

  • Education

    • The Experimental High School Attached to Beijing Normal University

      2008 - 2011
      High school

      Activities and Societies: Head of the Tabletop Gaming Club

    • Wesleyan University

      2011 - 2015
      Bachelor's degree Psychology, Philosophy

      Activities and Societies: Psi Chi, the International Honor Society in Psychology | The Strategic Gaming Club (President) • Organized weekly club events for the Strategic Gaming Club as President for 3 years• Coordinated events for Quest Interactive Productions (alumni group) at Wesleyan• Hosted regular collaboration events with Wesabi (the Anime club)

    • Yale School of Management

      2019 - 2021
      Master of Business Administration - MBA Management Science

      Activities and Societies: MBA Student Ambassador | Student Life Blog | Tech Club | Consulting Club | Marketing Club | Japanese Society | Human Capital & Organizational Performance Club | SOMSams • Served as an MBA Student Ambassador (2020-2021) for applicants and incoming students• Hosted weekly fireside chat Twitch streams during initial COVID-19 outbreak (Spring 2020)• Founded & managed the student-run Yale SOM Discord server• Wrote for the Yale SOM MBA Student Life Blog

  • Experience

    • FarView Academic Consulting

      Jun 2012 - Jul 2012
      Social Media Manager

      Managed social media campaign via company websites and Renren, wrote and edited articles in both Chinese and English, discussed local marketing and development strategies with company directors weekly, developed 2 company websites with IT team.

    • Wesleyan University

      Mar 2014 - May 2014

      Provided weekly individualized tutoring for PSYC383: Psychology of Conflict Resolution Taught middle school students calligraphy and martial arts for the Wesleyan Freeman East Asian Studies (FEAS) Outreach Program

      • Tutor for Psychology Department

        Mar 2014 - May 2014
      • FEAS Outreach Program Instructor

        Mar 2014 - May 2014
    • Smart Agriculture Analytics

      Jun 2014 - Aug 2014
      Client Relations & Social Media Marketing Intern

      Led social media campaign and analyzed performance data to improve brand engagement, translated over 50 newsletters, reports, and internal documents between Chinese and English, and converted prospects into inquiries via cold calling (200 calls per week, 30% conversion rate)

    • Smart Agriculture Analytics

      Jul 2015 - Oct 2015
      Chief of Staff

      Conducted bilingual research on international investors and competitors to prepare company for an M&A deal, directed and monitored social media campaigns on Twitter and Facebook via Hootsuite to improve engagement, trained intern team of 6 in marketing, research, and product development, and organized team bonding events

    • Cambridge Coaching

      Jan 2016 - Aug 2020

      Sourced, negotiated, and closed a major international partnership agreement, supported CEO in designing a two-year company-wide systems migration strategy, and designed Facebook and Instagram advertising campaigns for inbound marketing. Served as Product Manager for core SaaS products and services, revitalized Google Adwords campaign via psychographics (reduced costs by 30%, doubled acquisition rates), cut down administrative busywork (500 hours/year), and trained ICs to use online platforms and software systems. Created internal database for visibility into company KPI’s, built financial models to predict annual revenue growth, developed structure and UX of in-house webapp with software dev team as project manager, and led monthly team sync meetings across departments.

      • Director of Business Development

        Jan 2019 - Aug 2020
      • Director Of Operations

        Jan 2018 - Jun 2019
      • Operations Manager

        Jan 2016 - Dec 2017
    • Writer's Desk

      Apr 2020 - Dec 2020
      Business Development Consultant

      Cultivated business relationships with clients and investors, securing $120k in annual revenue through subscription conversions and raising $70k in seed round funding.

    • 500 Global

      Jun 2020 - Aug 2020
      Consultant, Innovation & Partnerships

      Conducted market research to expand our international portfolio, developing relationships with potential VC partners and clients while shaping the company’s post-COVID market strategy in the Chinese innovation ecosystem.

    • Wizards of the Coast

      Jan 2021 - Oct 2022

      Led the design & development of $100+M core Magic products across creative, design, production, operations, legal, BI, marketing, and sales teams. Led customer acquisition & retention strategies and initiatives. As PM for SpellTable, a SaaS webapp powered by AI/ML computer vision technology, I led a team of software engineers to double our userbase to 200k+ while maintaining a steady growth trajectory by implementing efficient Scrum/Agile development cycles with a customer-centric approach. I also developed positive relationships and negotiated contracts with multiple corporate partners and external vendors.

      • Senior Product Designer

        Jan 2021 - Oct 2022
      • Product Manager

        Jan 2021 - Oct 2022
    • Hazelburg Group

      Oct 2022 - now
      Senior Consultant

      I provide strategic guidance to corporate clients in tech, entertainment, and education, as well as coaching & mentorship services to individual clients seeking success in professional and academic settings

    • Toast

      May 2024 - now
      Emerging Markets Account Executive

      Empowering restaurants & small businesses to grow their revenue and streamline operations!

  • Licenses & Certifications