Samantha Hartig

Experience

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  Minneapolis Park & Recreation Board

  May 2004 - Oct 2004

  Event Planner

  ➝ Coordinated and executed activities for annual city-wide summer event➝ Researched and contacted a variety of diverse food vendors and musical entertainment.➝ Negotiated compensation, reserved site location, and equipment.➝ Acquired food vendors and entertainment vendors under budget.

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  Clear Channel Outdoor Global

  Oct 2005 - Feb 2006

  Event Planner

  ➝ Planned and attended weekly events while interacting with listeners and attendees➝ Called winners to give them more information on the prizes that they won➝ Promoted the station on social media platforms, and by word of mouth

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  Target

  Sept 2006 - Aug 2017

  Increased awareness for credit card benefits & product offerings to drive conversion through a variety of marketing channels in store and out-of-home. Measured and monitored channel marketing programs to increase channel sales productivity. Provided strategic updates with senior leadership and obtained approval for branding and design. Assisted with vendor management and press checks of collateral. ➝ Multi-faceted Marketing Campaigns: Consultant for $13M marketing spend; negotiated agency and vendor costs for in-store & digital creative, guest research, early access and special events. ➝ Large Scale Ambiguous Project Execution: Provided oversight of 22M chip-to-PIN card launch, including on-site audits, press checks, website creation, digital retargeting advertising and in-store marketing.➝ Executive Collaboration & Support: Worked at an executive level with Agile implementation to ensure consistency, branding, compliance and legal guidelines for 100-piece collateral refresh.➝ Well-Being Event Development: Instituted team member events to showcase well-being benefits to increase awareness and participation. Show less Managed gift card production and budget for international market. Adapted processes, creative, budget, assortment for new guest segment. Established timing to include systematical differences for ordering, printing, and shipping.➝ Visual Merchandising Contributor: Liaises with vendors and internal stakeholders to define requirements for product penetration for five unique store formats, including positioning new designs and messages.➝ Valuable Change Agent: Identifies roles and responsibilities with a team-centric approach to solve problems. Drives change with proven ability to build and leverage relationships. Show less Streamlined the sample management process for campaign projects. Led cross functional teams to manage the internal and external flow of samples.➝ Partner Engagement & Solution Design: Partners with vendors, merchants, agencies and photographers to develop tools and solutions to better utilize samples, which prolonged the lifespan of samples.➝ Pioneering Initiatives: Developed sustainable method for transportation of samples between sites savings 100k in vendor and merchant costs. Show less

  • Senior Product Consultant

    Oct 2015 - Aug 2017

  • Senior Product Specialist

    Nov 2012 - Oct 2015

  • Senior Marketing Sample Coordinator

    Sept 2006 - Nov 2012
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  Maple Grove Senior High School

  Oct 2007 - Apr 2009

  Sport Coach and Instructor

  ➝ Coached, planned and led practice agendas, game schedules, fundraisers, and performance routines➝ Strengthened cheerleading program to introduce structure, promote higher ability level, and team unity➝ Planned fundraisers and facilitated needs within cheerleading program

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  Life Time - Healthy Way of Life

  Jan 2013 - Jan 2021

  Group Fitness Instructor

  Provides excellent customer service by promptly responding to member needs and concerns. Develops positive relationships with class participants by teaching a variety of challenging and entertaining group fitness classes. Attentively listens to members, educating members on health narrative, and engages in conversation before and after classes.➝ Maintains instructor eligibility through yearly HIPAA, compliance, safety, and CPR/AED training➝ Obtains additional format certification through Lifetime Academy Show less

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  Various Companies

  Jan 2013 - now

  Group Fitness Instructor

  Group Fitness Instructor at Medifit, mXe, Skybox and Movement Studios:➝ Provides excellent customer service by promptly responding to member needs and concerns.➝ Develops positive relationships with class participants by teaching a variety of challenging and entertaining group fitness classes.➝ Attentively listens to members, answers questions, and engages in conversation before and after classes.

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  Nickelodeon

  Aug 2017 - Dec 2018

  Retail Development Coordinator

  Coordinated vendor and buyer pitch meetings for new product development. Contributed to the development of product forecasts, product overview and sales presentations. Influecnedinternal visual product displays for vendor merchandising pitch presentations Worked with vendor partners and internal lines of business to gather necessary information, products, and assets needed for retail program development. Assisted with promotional efforts, including in-store events, coupon set-ups, approvals, and execution. Analyzed retail promotions, program budgets and costs including sales data analysis, item set-up and recaps.➝ Technological Innovation & Problem Solving: Initiated and headed webinar for over 150 vendors and internal partners for the launch of an exclusive retail product assortment for over 60 products and 1000 retail locations.➝ Process & Tool Improvements: Implemented various process improvements to tackle simple work, saving significant time and freeing up team members to focus on more strategic and critical parts of service.➝ Present New and Renewing Product Launch: Coordinate and deliver product offering for exclusive products at big box retailer under tight budget and timing parameters. Show less

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  Starkey Hearing Technologies

  Apr 2019 - Jul 2021

  Senior Retail Marketing Account Executive

  Given my passion for healthcare, I was hired by Starkey to develop scalable programs to help increase return on investment for exclusive retail customers.Directs the execution and implementation of integrated, multi-channel marketing programs. Consults with sales and senior leaders to deeply understand strategic business priorities, then translates desired business outcomes and customer insight research into successful, scalable roadmaps. Drives new client acquisition strategy to align with YoY 6% growth goals for the business by leveraging multi-channel direct and digital campaigns. Defines KPIs and ensures marketing outcomes are measurable. Expands brand awareness in growth markets.➝ Successful Implementation and Desired Results: Led exclusive retail customer campaign with increase of 240% marketing spend within 10 months. Added 13+ high-value, new B2B relationships with an average of $590K in first-year revenue. ➝ Liaison Between Sales Department and Customers: Executed monthly and quarterly presentations to provide marketing offerings and capabilities with average 40% increased marketing spend and 4x ROAS.➝ Engaging Content Generation: Project managed and created content for monthly business reviews and marketing pitch proposals to improve visibility and communication between sales and customers.➝ Elevating Diversity & Inclusion: Leader and champion of internal Team Talk discussions that allow a safe space for employees to have meaningful discussions around potentially hard-to-talk-about topics.➝ Nimble Adaptation to Healthcare Market Conditions: Effectively build new customer relationships and trust through customer research to gain understanding of satisfaction levels and marketing requirements during unprecedented times. Show less

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  Agrace

  Jun 2020 - Jul 2020

  Caregiver for Terminally Ill Parent

  ➝ Sole caregiver for my late father by coordinating care with doctors, nurses, and Agrace hospice employees. ➝ Assisted with personal care, basic food preparation and health care needs➝ Provided emotional support by being a stable companion ➝ Helped with organization and administrative assistance

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  EHIR (Employer Health Innovation Roundtable)

  Jul 2021 - Dec 2023

  Senior Project Manager

  Instrumental in launching a free guide to Fortune 500 companies to help navigate their way to finding digital health solutions that meet their employees’ and organizational needs. Identified the steps necessary to ensure the desired outcomes were accomplished. ➝ Successful Development of Program Implementation: Managed and tracked deliverables, timelines and rollout for 3 multi-page workbooks, 4 60-minute webinars, 1 press release, 40 social posts, 35 email campaigns within a 9 month timeframe. ➝ Liaison Between Sales Department and Customers: Executed monthly and quarterly presentations to provide marketing offerings and capabilities with average 40% increased marketing spend and 4x ROAS.➝ Engaging Email Content Generation: Project managed and created content for email campaigns. Helped grow subscriber list from zero to 550 in 12 months with 47% average open rate.➝ Enhanced Program Toolkit: Developed new content aggregator website in 3 months to drive traffic for on-demand content. Increased awareness by ➝ Nimble Adaptation to Healthcare Market Conditions: Effectively build new customer relationships and trust through customer research to gain understanding of satisfaction levels and marketing requirements during unprecedented times. Show less

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  World 50 Group

  Dec 2023 - now

  Sales Enablement Manager