
Carlos Camacho, MS IMC
Marketing & Sales Instructor - U.S. & Canada

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About me
MFG Procurement Strategist and U.S. Hispanic Market IMC Expert
Education

DePaul University
-Bachelor of Arts - Marketing Hispanic Studies
Northwestern University
2014 - 2017Master's of Science in Integrated Marketing Communications
Experience

Mexicana Airlines
Mar 1981 - Dec 1990Marketing & Sales Instructor - U.S. & Canada- Part of a special Team to upgrade & transition into Unisys Res. System - Mexico City- O'Hare Airport Operations Supervisor of 65 employees. - Loadmaster Instructor Certified for aircraft weight and balance - Boeing 727's, 747's and DC10's. - Created performance-standard manuals and employee review procedures.- Numerous awards, employee of the year, and letters of commendation.

American Trans Air
Nov 1997 - Mar 2000Sales Manager - U.S. & Puerto Rico- Grew travel/tourism sales from $15 Million to $117 Million - Developed sales strategies in five new U.S. Markets. - Created sales incentives that increased revenues. - Mentored select travel agencies with large volume sales.- Obtained exponential double-digit sales growth four-years in a row.

Univision
May 2000 - Sept 2007Sr. Account Manager / Sales Manager- Serviced national/local ad agencies selling advertising.- Prepared brand-building marketing proposals.- Tied-in advertising with concerts and grass-roots festivals. - Developed IMC concepts to drive sales.- Consistently reached target sales quota in advertising.

Illinois Restaurant Association Educational Foundation
Sept 2007 - Feb 2011Director of Corporate Sales and Sponsorship Programs- Created new revenue streams in a down economy.- In two years, doubled revenue sharing residuals.- Reduced sales attrition rate by 50%.- Developed a lead-sharing sales network.- Redefined job descriptions & cross-utilized sales staff.- Helped company reach budget by selling multiple member-services.

EBRO FOODS, INC.
Aug 2011 - nowVice President ProcurementEBRO Foods is an innovative and energetic family-owned Hispanic food manufacturing and canning company founded in 1965 by the Abreu and Steinbarth families.EBRO Foods is truly very proud and fortunate to be one of the largest minority-owned and operated food manufacturing pioneers in the Midwest. Our business specializes in canning ready to serve Mexican style re-fried beans, Cuban style black-beans and many variations of Mexican and Caribbean ready to eat bean-specialties. My position reports to the General Manager and oversees three areas: Marketing and Procurement, as well as QC Logistics Coordination as part of the company's Executive Team. Show less
Licenses & Certifications
- View certificate

Introductory HACCP - Hazard Analysis and Critical Control Points
Billy Nolan and Associates, Inc.Oct 2014 - View certificate
.webp)
FSPCA Preventive Controls for Human Food - Fulfills FDA's FSMA's Training Requirements
Food Safety Preventive Controls Alliance (FSPCA)Aug 2017 
Better Process Control School
University of California, DavisAug 2014
Languages
- spSpanish
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