Carlos Camacho, MS IMC

Carlos Camacho, MS IMC

Marketing & Sales Instructor - U.S. & Canada

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location of Carlos Camacho, MS IMCLincolnwood, Illinois, United States

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  • Timeline

  • About me

    MFG Procurement Strategist and U.S. Hispanic Market IMC Expert

  • Education

    • DePaul University

      -
      Bachelor of Arts - Marketing Hispanic Studies
    • Northwestern University

      2014 - 2017
      Master's of Science in Integrated Marketing Communications
  • Experience

    • Mexicana Airlines

      Mar 1981 - Dec 1990
      Marketing & Sales Instructor - U.S. & Canada

      - Part of a special Team to upgrade & transition into Unisys Res. System - Mexico City- O'Hare Airport Operations Supervisor of 65 employees. - Loadmaster Instructor Certified for aircraft weight and balance - Boeing 727's, 747's and DC10's. - Created performance-standard manuals and employee review procedures.- Numerous awards, employee of the year, and letters of commendation.

    • American Trans Air

      Nov 1997 - Mar 2000
      Sales Manager - U.S. & Puerto Rico

      - Grew travel/tourism sales from $15 Million to $117 Million - Developed sales strategies in five new U.S. Markets. - Created sales incentives that increased revenues. - Mentored select travel agencies with large volume sales.- Obtained exponential double-digit sales growth four-years in a row.

    • Univision

      May 2000 - Sept 2007
      Sr. Account Manager / Sales Manager

      - Serviced national/local ad agencies selling advertising.- Prepared brand-building marketing proposals.- Tied-in advertising with concerts and grass-roots festivals. - Developed IMC concepts to drive sales.- Consistently reached target sales quota in advertising.

    • Illinois Restaurant Association Educational Foundation

      Sept 2007 - Feb 2011
      Director of Corporate Sales and Sponsorship Programs

      - Created new revenue streams in a down economy.- In two years, doubled revenue sharing residuals.- Reduced sales attrition rate by 50%.- Developed a lead-sharing sales network.- Redefined job descriptions & cross-utilized sales staff.- Helped company reach budget by selling multiple member-services.

    • EBRO FOODS, INC.

      Aug 2011 - now
      Vice President Procurement

      EBRO Foods is an innovative and energetic family-owned Hispanic food manufacturing and canning company founded in 1965 by the Abreu and Steinbarth families.EBRO Foods is truly very proud and fortunate to be one of the largest minority-owned and operated food manufacturing pioneers in the Midwest. Our business specializes in canning ready to serve Mexican style re-fried beans, Cuban style black-beans and many variations of Mexican and Caribbean ready to eat bean-specialties. My position reports to the General Manager and oversees three areas: Marketing and Procurement, as well as QC Logistics Coordination as part of the company's Executive Team. Show less

  • Licenses & Certifications

    • Introductory HACCP - Hazard Analysis and Critical Control Points

      Billy Nolan and Associates, Inc.
      Oct 2014
      View certificate certificate
    • FSPCA Preventive Controls for Human Food - Fulfills FDA's FSMA's Training Requirements

      Food Safety Preventive Controls Alliance (FSPCA)
      Aug 2017
      View certificate certificate
    • Better Process Control School

      University of California, Davis
      Aug 2014