Shannon Jackson

Experience

• 

  Mountain America Credit Union

  Sept 1994 - Dec 1998

  Online Marketing

  - Increased traffic to web site by 335% through site redesign, addition of new applications and content, creation of sales materials for branch offices and targeted direct mail campaigns.- Created, wrote, edited, and maintained internet and intranet content.- Managed promotions that introduced new electronic distribution channels and led seminars promoting home banking to members.- Led marketing team in creating brand name, brand image and full marketing campaign for enhanced ATM system; teamed up with graphic designers to prepare marketing materials for online and traditional campaigns.- Wrote and distributed media releases to local, regional and national media. Show less

• 

  Inetz Media Group

  Dec 1998 - Mar 2001

  Marketing Manager/Account Manager

  - Developed and led the Client Marketing Department, including company processes and benchmarks.- Managed all client marketing functions including strategic development, creative development and production, and market and competitive research.- Effectively prepared online marketing strategies for clients including all creative online communications, affiliate marketing, direct email/viral marketing, and banner ads.- Proactively targeted companies to promote and sell marketing services to new and existing clients. Show less

• 

  Shannon Jackson

  Dec 1999 - May 2004

  Freelance Copy Writer

  - Created copy for various newsletters, brochures, direct mail letters and sales materials.

• 

  University Credit Union

  Oct 2001 - Oct 2003

  Marketing Director

  - Lead a team of executives in the implementation of sales training and employee incentives as the credit union shifts into a sales-based culture.- Developed and managed all marketing and advertising efforts for a $320 million asset-credit union with eleven branch locations.- Successfully conceptualized and created consumer marketing campaigns to increase membership and loans volume.- Developed and created direct mail, email, online, television, radio, prints and POP campaigns. - Increased loan portfolio by $4 million in one month through development of sales program- Increased penetration of electronic statements by 400% through print, radio and television ads.- Managed marketing, sales, and business development activities for Select Employer Groups (SEG).- Conducted member and market research and developed internal tracking system to ensure that all marketing projects are effectively measured. Show less

• 

  Avis Budget Group

  May 2004 - Apr 2018

   Responsibilities include managing and organically growing an existing book of business valued at $40,000,000+ while also improving the organization’s regional market position by generating new business through targeting Fortune 500 global accounts that spend $1,000,000+ in annual car rental volume. Work closely with C Level Executives to achieve optimum utilization of travel initiatives. Accomplish through various means such as; developing strategic selling initiatives for the organization’s products and services to maximize profitability and market share.- Received Best of Class award, the highest sales recognition for top sales in 2006, 2011, 2013 & 2014- Received President’s Circle award in 2013 & 2014- Consistently ranked in the top 10 in the company for new business signings and revenue growth while surpassing forecasted business projections consistently-Handle all aspects of account management to grow business and ensure satisfaction with a managed corporate program through Avis Budget Group- Responsible for contract renewal negotiations with existing client base, up-sell of products and services to existing accounts to increase revenue, customize billing options with accounts to meet specific needs, coordinate with internal claims department to facilitate and expedite resolution on accidents- Manage customer relationships, track data, and manage territory by effectively utilizing Salesforce.com.- Develop partnerships with industry travel leaders for effective networking and lead sharing to gain new business - Deliver effective PowerPoint presentations and proposals to cultivate relationships into long-term partnerships- Create cost breakdown and savings analysis for prospective and existing customer on an ongoing basis- Praised for never missing a deadline, stellar follow through and strength of corporate relationships Show less

  • Global Account Manager

    Apr 2016 - Apr 2018

  • Senior Account Manager

    May 2004 - Apr 2016
• 

  American Express Global Business Travel

  Apr 2018 - Apr 2019

  Manager Business Development

  When business travelers can forget about travel and focus on business, we've done our job. GBT can swiftly take care of everything from a lost laptop to a plane delay-even if it's at two in the morning, twelve time zones away from home. But our expert problem solvers aren't just focused on being the best at taking care of travel's infinite details. They are also focused on being the best in the world at taking care of of people. In truth, it's the reason we're here.Don't hesitate to reach out if I can be of any assistance.Shannon Jacksonshannon.jackson@amexgbt.com480-501-5332 Show less

• 

  Avis Budget Group

  May 2019 - now

  Business Development Leader

  Responsible for strategically planning, directing, and controlling sales activities of the organization’s international sales programs to increase revenue from specified/prospective accounts within a broad geographic area through new account acquisition. Primary targets are Fortune 500 companies that spend between $100,000 and $1.5M annually in car rental volume. Additionally, accountable for developing strategic selling initiatives for the organization’s products and services to maximize profitability and market share. Show less