Tom Legan

Experience

• 

  Showtime Networks Inc.

  Aug 1997 - May 2003

  National Promotions and Events Manager

  Developed rollout promotional strategies and execution of new original series launches and promotional support for existing programming including heading up the launch of the highest rated series in the history of Showtime in 2000 (Queer As Folk) and maintaining awareness and top rating of the series for several years. Created and implemented niche consumer marketing and promotional programs and events (college students, LGBTQ, kids and teens, family, multicultural) to drive awareness and build the brand. Secured retail and digital partners for joint consumer promotions including conducting partner presentations at several entertainment marketing conferences like LA Roadshow in Hollywood. Handled product licensing for original series including DVD releases, toys, collectibles and clothing. Started in the Atlanta, GA Field Sales & Marketing Office selling in Showtime to cable companies across the Southeast US and promoted to headquarters office in NYC after less than two years. Honored with several awards throughout tenure including MARK Awards for excellence in various marketing campaigns.SHO.com Show less

• 

  Legan Promotions Inc.

  Jun 2003 - Aug 2011

  Principal

  National Consumer Marketing, Events & Promotions Agency Developed and managed promotional campaigns, consumer events and sponsorships that best targeted the primary and secondary demos for each network or brand including outreach to diverse niche and mass audiences.Hired, developed, and coached management and field marketing team of 15 people to implement client promotions and campaigns nationwide. Received repeat annual business from companies enabling select brands like HGTV to be in front of up to 40 Million consumers over four years increasing TV ratings and revenues for some clients by 200%.Oversaw all operational aspects of corporation including hiring, P&L, sales, legal and advertising. Show less

• 

  AMC Networks

  Sept 2011 - Apr 2014

  Director of Promotions, Events Activation and Licensing

  Managed and implemented integrated marketing campaigns and events for all 14 original scripted and unscripted/reality series on the network including Mad Men, Breaking Bad, and The Walking Dead, some of the highest-rated series in television history. Pitched and secured corporate partners for all original series promotions and campaigns.Activations at large events including SXSW, Comic Con (San Diego & NYC), Halloween Horror Nights @ Universal Studios Hollywood and Orlando, Toy Fair NYC, Awards Telecasts, and more.Handled all product licensing for The Walking Dead (100 licensees/1000+ global products-toys, collectibles, clothing, electronics, more). The Walking Dead was the highest rated drama series on cable in television history and top rated show in the 18-49 demo of the 2012 - 2015 television seasons with an average weekly viewership of 12+ million people.AMC.com Show less

• 

  Brucecy Marketing Group

  Apr 2014 - Jun 2022

  President

  Brand marketing and experiential/events agency specializing in connecting global brands, television networks, movie studios, streaming services, and nonprofit orgs to diverse audiences including LGBTQ+ while tying in company DEI initiatives at consumer-facing events (existing events, grassroots events, stand-alone/stunt events) to promote new programming, film releases, brand visibility, new product launches and more. Supplemented with social media influencer campaigns along with digital, broadcast, radio, outdoor and print advertising. Sponsorship and partnership integrations.Network, studio, brand and non profit clients include SKYY Vodka, Amazon Prime Video, Amazon Studios ("Transparent"), Roadside Attractions Studios ("JUDY" movie release (2019)), 2(X)IST, Macy's, Wolfgang Puck, ABC ("Dancing With The Stars"), Lifetime, Showtime, TLC, IFCtv, Game Show Network (GSN), Freeform ("The Fosters", "Pretty Little Liars"), Popstar! Magazine, the Alzheimer's Association and more.LGBTBE Certified through the NGLCC and CPUC Certified. Show less

• 

  Alzheimer's Association®

  Sept 2016 - Feb 2018

  Walk To End Alzheimer's Events & Management Consultant

  Served as a key founding member to launch a new Alzheimer’s Association NJ Chapter office after previous Chapter staff disbanded to form their own organization. Interviewed and hired staff and volunteers to get office up and running with guidance from the Delaware Valley Chapter in Philadelphia. Managed seven “Walk to End Alzheimer’s” events in NJ for two years also including creating a new Walk and venue in Northwest NJ and moving another Walk venue to a more favorable location which doubled the number of participants.Oversaw and managed all fundraising and corporate sponsorship dollars, exceeding Walk revenue goals for both years ($1,000,000+ over two years). Created and implemented local and regional awareness events and educational programs designed to enhance care and support that reach millions of caregivers, families, and those affected with Alzheimer’s. Served as the NJ Advocate in Washington, D.C. during the annual Alzheimer’s Association Day on Capitol Hill meeting directly with members of the US Congress.Alz.org Show less

• 

  Out & Equal

  Jul 2022 - now

  Senior Partner Success Manager

  Manage a diverse portfolio of global Fortune 500 companies, government entities and nonprofits. Source new company leads to partner and engage with the mission of Out & Equal. Promote annual Workplace Summit (@Disney World Oct., 2024) - the largest LGBTQ+ global conference with 5,000+ in person and virtual attendees - as well as other key global events including the Leadership Forum, LatAm Forum Brazil, APAC Forum India and Southern States Forum USA. Work with Senior DEI, HR & Marketing Executives at companies to implement DEI goals and learning and development initiatives supporting their LGBTQ+ leadership and employees.outandequal.org Show less