Deniz Çetin

Experience

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  Inditex

  May 2006 - Sept 2010

  Zara Store Manager

  •Completes store operational requirements by scheduling and assigning over 50 employees; following up on work results.•Maintains store staff by recruiting, selecting, orienting, and training employees.•Maintains store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.•Achieves financial objectives by preparing an annual budget; scheduling expenditures; initiating corrective actions.•Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.•Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.•Secures merchandise by implementing security systems and measures.•Protects employees and customers by providing a safe and clean store environment.•Maintains the stability and reputation of the store by complying with legal requirements.•Determines marketing strategy changes by reviewing operating and financial statements and departmental sales records.•Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. Show less

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  Tchibo Turkiye

  Sept 2010 - Nov 2014

  Regional Sales Manager

  ▪Accomplishes regional sales human resource objectives of 18 shops in 7 different cities by recruiting,selecting, orienting, training, assigning, scheduling, coaching, counseling and disciplining employees in assigned shops, communicating job expectations; planning,monitoring,appraising and reviewing job contributions;planning and reviewing compensation actions,enforcing policies and procedures.▪Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews;preparing and completing action plans: implementing production, productivity,quality,and customer service standards, resolving problems,completing audits; identifying trends; determining regional sales system improvements, implementing change.▪Meets regional sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, initiating corrective actions.▪Establishes sales objectives bu creating a sales plan and quota for shops in support of national objectives.▪Updates job knowledge by participating in educational opportunuties; reading professional publications;maintaining personal networks.▪Accomplishes sales and organization mission by completing related results as needed.▪Coordinates liaison between sales department and other sales related units.▪Analyzes and controls expenditures of region to comform to budgetary requirements.▪Prepare and present periodic sales reports showing sales volume, potential sales and areas of proposed customer base expansion.▪Performs special projects as assigned by the Head of Shops and Sales Director. Show less

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  Koton Mağazacılık

  Nov 2014 - Mar 2016

  Regional Sales Manager

  • Responsible to drive area sales and profit plans to budget through successful leadership, organizational plans, customer service, and outstanding execution of all field operations strategies, consistently across all stores.• Know and manage the business by effectively using KPI reports, assessing departmental results, and developing specific actions directly related to business development and growth, consistently across all stores.• Accountable to ensure that trends of underperformance are formally addressed, with clear and documented performance improvement plans.• Ensure that all store associates greet, engage, demonstrate, inspire, and manage the floor and customer flow towards an outstanding in store customer experience.• Responsible to manage all stores consistently towards acceptable , inventory turnover, conversion results.• Consistently implement the company visual presentation and merchandising standards to guidance, inclusive of product presentation, sampling, signing, andlighting.• Ensure the overall people plan of the area reflects high standards, bench and succession planning, coupled with consistent mentoring and people development.• Manage stores to work labor scheduling budget/models, both hours and FT/PT ratio.• Manager store management teams towards acceptable Store Operations/Human Resource audit scores. Conduct training/inspection audits in each store Show less

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  Benetton Group

  Mar 2016 - Dec 2017

  Key Account Manager

  • Execute account management (Inc. Boyner, Joker) tasks to include program negotiations,order processing and demand planning. Identify continuosly keydecision makers at the account and maintain fruitful relationships• Making field visits throughout the year to ensure implementation of the agreementterms. Ensure organize proper visual merchandising of United Colors of Benetton lay out.• Ensure the availability of products through effective order management to avoid out stock. Coordinate deliveries and returns with warehoused in a correct time plan.• Develop strategic account plans (Market, competitive analysis,pricing,merchandising strategy and execution.) Negotiate and manage promotional programs in line withthe account profit strategies to drive incremental sales revenue.• Grow account through existing and new channels. Negotiate and achieve agreements within the allocated budget.• Understand,analyse work flows and bringing new perspectives to improve efficiency and effectiveness of the process.Prepare regular reports of progress and forecasts to board and account management team using key performance metrics through weekly and monthly basis. Show less

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  FLORMAR

  Jan 2017 - Jan 2018

  Retail Operations Manager

  • Directly reported to CEO• Manage all operational business in 4 regions for 70 stores and motivate a team of 4 district manager and 300 staff.• Monitore budgets and control P&L figures to increase store contribution• Manage and lead multitasking projects to increase effectiveness in store operations• Prepare and analyze sales reports, making action plans with district managers and store managers to achieve company KPI’s• Ensure district-wide customer satisfaction; training and coaching team to improve service level, Develop and grow a customer focus commercial operation including new shops to maximise available assets, To ensure awareness and account for competition, retail sector.• Sustain and develope relationship with mall managements• Implement global and local sales strategies and objectives to improve business• Execute and control sales and marketing activities in stores and regions.• Ensure all shops are efficiently and effectively managed, visiting them regularly, and monitoring their compliance with policy, procedure and standards Show less

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  Luxottica

  Jan 2018 - Jan 2019

  Head of Sales at Sunglass Hut Turkey
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  Global Exchange Group

  Dec 2020 - now

  Head of Sales and Operations at Global Exchange İstanbul