
Abbie Ryland
Brand Ambassador

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About me
Go to Market Consultant; driving sales and go-to-market strategies for early stage SaaS B2B startups
Education

Godalming College
2008 - 2010A Levels History, Philosophy and MathsActivities and Societies: History Society.

Oakfield School
1995 - 200811 GCSEs All A*- A gradesActivities and Societies: Netball Team, Rounders Team, Orchestra, Head of House.

Royal College of Music
2006 - 2010Double Bass and Piano
University of Sussex
2011 - 2014Bachelor's Degree History and Sociology 2.1Activities and Societies: Social Secretary of the Womens Rugby Team, Member of the Events Team.
Experience

ID STAFFING
Jan 2011 - Aug 2014Brand AmbassadorMain responsibilities included; interacting with customers; working to strict sales targets; completing monitoring and evaluation reviews for client; collecting data via customer surveys; delivering high quality sales pitches for brands such as Revlon, Coca Cola, Lipton Ice Tea, Oral B and Palmolive.

Huddle
Oct 2014 - Jan 2017Promoted from the lead generation team into the accounts team after less than a year at Huddle. Responsibilities include: - Managing a total account value of over £1m spread across 60 of Huddle's existing customers.- Supporting existing clients and increasing revenue through cross sell and up sell opportunities.- Working with my clients to achieve their business goals and mapping their processes into Huddle. Accounts include: The London Taxi Company, Domestic and General, Doha Bank, Panasonic and The Post Office. Show less Huddle provides next-generation content collaboration for government & enterprise. Business units of any size are transformed by huddling together within an online, secure workspace accessed via web browsers, desktop or mobile devices. At Huddle I started working in Strategic Accounts team and quickly moved up through the Key Accounts Team and then Global Accounts - Huddle's top tier clients of over 10,000+ employees. Responsibilities included:- Creating targeted campaigns to generate revenue opportunities in core markets. - Working closely in an account team to strategically grow existing clients. - Communicating Huddle's value proposition to C-Level contacts to secure key meetings in select accounts. Show less
Commercial Account Manager
Oct 2015 - Jan 2017Sales Development Representative
Oct 2014 - Oct 2015

Peakon, a Workday company
Jan 2017 - Mar 2023Bringing the enterprise real-time data on the people and culture in your organisation to enable informed decision making and proactive people management. Peakon takes minutes to set up and delivers tangible improvements in less than 3 months, which amongst other things delivers:- Reduced staff turnover and attraction of top talent - Improved employee productivity, customer loyalty, and- Significantly better shareholder returns
Strategic Account Director
May 2021 - Mar 2023Account Director
Apr 2018 - May 2021Strategic Account Executive
Jan 2017 - Apr 2018

Workbounce
Mar 2023 - Jan 2024Go To Market Lead
Nabiflo
Apr 2024 - nowGTM ConsultantNabiflo Ltd is a SaaS consulting company focusing on driving sales and go-to-market strategies for early stage SaaS B2B startups. With a proven track record as a top performer at two high-growth scale-ups, I now leverage my expertise to help early-stage startups kickstart their sales processes and achieve market success.Key Areas of Focus:- Ideal Customer Profile (ICP) Identification: Pinpoint target customers and understand their pain points- Product-Market Fit: Work towards achieving a strong product-market fit.- Customer Acquisition: Secure beta customers, design partners, and early revenue streams.- Sales Process Development: Establish repeatable and scalable sales motions.- Sales Collateral Creation: Develop scalable sales materials for various stages of the sales funnel.Current Project:Sunbeam.CX (HR & CX Analytics / Pre-Seed), UK | May 2024 - Present Show less
Licenses & Certifications

Rugby Level 1 Referee Qualification
Rugby Football UnionFeb 2014
Rescue Diver Scuba Diving Qualification
PADIAug 2010
Volunteer Experience
Social Secretary for Women's Rugby Team
Issued by University of Sussex on Sept 2013
Associated with Abbie RylandCharity Worker
Issued by Camps International (Asia) Sdn Bhd on Jul 2010
Associated with Abbie Ryland
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