
Katta Siddhartha
System engineer

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Skills
Key account managementBusiness developmentProject managementCustomer acquisitionMarketing strategyConsumer behaviourBusiness analyticsCategory managementInventory managementLogisticsCrmSpssSocial media marketingPl/sqlHtmlC++SqlCOracleTeam managementJavaSupply chain optimizationManagementStrategyMicrosoft officeAbout me
B.Tech + MBA with 5+ years of experience in E-commerce and IT industries in Key Account Management, Strategic Initiatives, P&L Accountability, Brand Relations and Project Management. Love to work in fast-paced and energetic environments.
Education

Great Lakes Institute of Management
2014 - 2015Master of business administration (m.b.a.) marketing 3.2/4 (cgpa)activities and societies: active member of karma yoga have done my major in marketing. have done empirical study with cloud cherry inc on "relation between success of the restaurants and online ratings".won second prize in "aswhamedh", a naational level strategy event of shailesh j mehta school of management, iit bombay.won second prize in "iim c alumni" strategy event organized at great lakes institute of management.

Shanmugha Arts, Science, Technology and Research Academy
2007 - 2011Bachelor’s degree information and communication technology (ict) 7.8/10 (cgpa)activities and societies: national cadet corps (ncc), nss, literary club completed ncc 'c' certificate. active member in nss club. head of telugu literary club in sastra.
Experience

Tata Consultancy Services
Jul 2011 - Apr 2014System engineer• headed development of the project for wholesale ordering application for us telecom service provider and gained strong experience in sdlc• led a team of 4 to develop an intranet application named ‘kedb’ (knowledge base), which acts as a repository of 100+ applications of complete wholesale ordering system of a us telecom client

Great Lakes Institute of Management
Apr 2014 - Mar 2015Pgpmi have completed pgpm with major as marketing.

Snapdeal | AceVector Group
May 2015 - Mar 2017• managed key brands in mobile phones, tablets and wearable devices and devised strategic business plans to increase their portfolio at snapdeal• complete p&l responsibility of accounts by driving sales of 150cr per quarter and delivering top line sales and focusing on bottom line margins• in-depth analysis of product lifecycle basis sellout units and identifying different levers (on-site merchandizing, external marketing, affiliates etc) to increases sales• ownership of exclusive product launches including making 360 degree campaigns• increased the gross margin by 1.3x and hence made positive net margin accounts within 3 months• designed and sold digital advertising solutions for mobile brands, increasing the bottom line show less • handled strategic accounts driving sales of 50cr per quarter and devised efficient quarterly joint business plan which includes inventory management, pricing and demand planning• strategic planning helped in achieving the highest warehouse fulfillment model for the cases and covers and screen guards sub-categories in company’s history during diwali season• expertise in driving ads revenue from the key vendor accounts by overachieving the targets by 150% m-o-m and played a key role in developing the seller ads product by consistent collaboration with product team• led a key role in elevating a new category “wearable devices” within the company which later became 4th biggest sub-category contributing 20% in volumes• acted as a spoc for key accounts coordinating with all internal stake holders (category, finance, tech)• suggested process improvement measures to have better nps for the categories of mobile accessories show less
Manager - Strategic Brand Alliances (Mobiles & Tablets)
Oct 2016 - Mar 2017Senior Key Account Manager (Mobiles & Tablets)
May 2015 - Oct 2016

Vivo India
Mar 2017 - Mar 2021Ecommerce Manager
Oct 2017 - Mar 2021Assistant Manager - Ecommerce
Mar 2017 - Sept 2017

IQOO
Apr 2021 - nowLead, gtm strategy
Licenses & Certifications
- View certificate

Google Analytics
GoogleMar 2017
Honors & Awards
- Awarded to Katta SiddharthaSecond in case presentation on "Business Strategy" IIM C Alumni Assocation Jan 2015 Second in case presentation on "Business Strategy" during Strategic Marketing workshop conducted by IIMC Alumni Assocation at Greatlakes School of Management, Chennai. This case presentation helped us understand "what are most important factors to be looked during Merger or Acquistion in view of Strategic Marketing"
- Awarded to Katta SiddharthaNational 2nd prize in Startegy flagship event Shailesh J Mehta school of management, IIT Bombay Nov 2014 Won National 2nd prize in Startegy flagship event of Ashwamedh 2014, management fest of IIT Bombay. This event tested our skills on better utilization of resources, marketing for a government owned enterprise.
- Awarded to Katta SiddharthaOn the Spot Award Tata Consultancy Services Aug 2013 Bagged ‘On the Spot’ award for developing tutorial which gives the overall view of the client and the nature of the business the team does, to the new joiners to our client account
- Awarded to Katta SiddharthaBest Managerial Skill Award SASTRA University Mar 2011 Was Awarded "Best Managerial Skill Award" for well balancing of my activities in Academics and other curricular activities.
- Awarded to Katta SiddharthaTop 10 in Rotary Club Quiz Rotary Club, Visakhapatnam Feb 2004 Stood 9th in Rotary Club quiz competition (district level) in the year 2004
Languages
- enEnglish
- teTelugu
- taTamil
- hiHindi
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