Sarah Ritchie

Experience

• 

  Principal Financial Group

  Mar 1998 - Feb 2024

  Responsible for implementing initiatives focused on profitability, state of the art technology, best-in-class customer service & internal process improvement.Communicate, provide expertise, analysis and recommendations to key stakeholders and management regarding an array of projects and issues surrounding assigned initiatives.Identify innovative ideas, best practices and opportunities which improve experiences and relationships with Sales force & consumers. Lead internal process improvement projects which positively change our industry footprint. Provide insightful recommendations as appropriate and execute on approved plans.Oversee and lead complex and long-term business projects involving several work-streams and stakeholders.Develop and foster internal collaboration to ensure an integrated approach in providing best in class service. Show less Develop and foster collaboration within the organization to ensure our business unit effectively exceeds the expectations of our distribution partners and corporate leaders. Oversee all daily interaction and tasks executed within support teams that work with our customers.Execute strategic plans for growing sales and develop new opportunities for organic productline growth. Represent distribution on corporate committees and task forces.Consistently solicit field input from wholesalers and customers to ensure our products, services, marketing, training and technology initiatives support business needs and market direction.Participate in development of our team's strategic plans and activities to ensure we meet/exceed production goals for the individual disability productline. Show less Responsible for achieving sales goal with double digit annual growthDevelop strong relationships, brand awareness and increase sales within this distribution channelServe as Sales leader for new product development; guide product from concept to market deliveryCreate a high-performing culture and provide leadership guidance to other business unitsRepresent DI Distribution and be the voice of our four distribution channels on multiple corporate committees and projectsCollaborate with Marketing to develop communication mediums that successfully promote our productsServe as a partner with Corporate Relations to develop strategies for targeting new markets and developing the tools which successfully fit those market Show less

  • Strategic Projects Assistant Director

    Oct 2019 - Feb 2024

  • Assistant Director - Agile Product Management

    Mar 2015 - Oct 2019

  • Assistant Director - DI Distribution

    Oct 2012 - Mar 2015

  • Sr. Relationship Manager - IDI Sales

    Jan 2005 - Nov 2012

  • Senior Marketing Consultant

    Mar 1998 - Jan 2005
• 

  WoodmenLife

  Feb 2024 - now

  Director of Product Management

  I will be leading the product management discipline. This includes development and delivery of new products and managing the current product portfolio to ensure our products align to our business strategy and meet the needs of current and future customers.