Anthony Clifford

Experience

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  Perisher Blue Pty Ltd

  May 2015 - Sept 2015

  Ski Instructor

  - Certified Alpine Level Two and Children’s Specialist Level One through the Canadian Ski Instructors’ Alliance.- Developed and empowered individuals and groups of varying ability levels to develop skills quickly and effectively.

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  BENCHMARQUE

  Mar 2016 - Jul 2017

  Waiter

  - Ensured guest satisfaction to deliver the perfect service experience. - Serviced guests in a friendly, efficient manner while maintaining a clean and safe work environment.- Made guests feel welcome, comfortable and well attended to at all times

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  Superheroes Inc.

  Aug 2017 - Mar 2020

  Entertainer

  - Brought a high level of enthusiasm to the role to ensure both children and parents enjoyed their party experience.- Managed tight weekend schedules to ensure all parties ran on time as well as making sure all the correct gear and costumes were collected.

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  N8 Esports

  Feb 2019 - Jun 2019

  Social Media Manager

  - Developed, implemented and managed a social media strategy of which the brand previously did not have in place- Managed content across multiple platforms including the creation of content with Esports athletes such as photoshoots and interviews along with managing social media platforms on gameday at the Fox Sports Studio.- Created content with partners such as the Western Sydney Wanderers and HyperX to drive brand awareness.

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  News Xtend

  Feb 2019 - Mar 2019

  Marketing Intern

  - Helped plan, coordinate and implement a customer event, a Google Breakfast Series, which ran in Sydney, Melbourne, and Brisbane. - Created a sales enablement tool and helped in the creation of in house credential decks.

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  News Xtend

  Mar 2020 - Mar 2022

  - Digital marketing specialist focusing on small & medium businesses around Australia across various industries, specialising in Search Engine Marketing campaigns. - Providing strategic solutions to search advertising objectives and optimising accounts to deliver the best possible ROI for clients.- Maintain a portfolio of campaigns, ensuring a consistent positive return on investment from a client's SEM endeavours- Assisting sales teams, providing expertise on client briefs, performing SEM account audits, forecasting insights & pre-sales planning along with budget recommendations. - Creation of YouTube & Google AdWords search campaigns, Ad Operations, mostly website conversion tracking (Google Tag Manager & Google Analytics), bi-monthly optimizations & account insights.- Proactively support the Campaign Management team with their day to day interactions with clients, with regards to SEM performance- Contribute to business projects related to SEM including best practice updates, process refinement and data presentation- Maintain Google Adwords certifications and stay on top of industry updates Show less - Manage a portfolio of customer campaigns based on the NewsXtend product suite which involves Digital Programmatic Display, Google Adwords, Search Engine Optimisation, YouTube, Facebook & more.- Develop marketing strategies using digital avenues- Responsible for digital campaign setup, customer management and customer service- Communicating courteously with customers by telephone, email and face to face meetings- Conduct client meetings and customer briefings to set expectations with the customer and ensure campaigns meet customer objectives- Actively book, schedule, track customer campaigns- Troubleshoot customer campaigns- Work with Ad Operations to ensure all campaign requirements are met- Respond to customer queries and provide advice to customers on digital marketing Show less

  • Search Engine Marketing Specialist

    Jan 2021 - Mar 2022

  • Digital Marketing Coordinator

    Mar 2020 - Jan 2021
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  Reprise Digital

  Mar 2022 - Sept 2022

  Performance Manager

  - Responsible for bringing to life the performance media strategy and deliverables for NSW Government and Tourism Australia- Led the planning, execution and on-going management of campaigns, to achieve a best-in-class approach to performance media- Proactively identified opportunities to increase performance results, test and continually evolve strategy- Responsible for the accuracy of invoicing, performance pacing and reconciliation- Led by example, to inspire and motivate my team to achieve performance excellence- Led project and process management for client deliverables- Managed the capability development of my team to excel in their responsibilities and personal development goals- Managed relationships with media agency and tech partners Show less

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  Vail Resorts

  Dec 2022 - now

  • Lift Operations Supervisor

    Oct 2023 - now

  • Lift Operations Lead Hand

    Dec 2022 - Oct 2023