Aurélie Chanoir

Experience

• 

  Ferrero

  Apr 2015 - Sept 2015

  Assistant Brand Manager Kinder

  • Performed ongoing business analysis to drive the brand performance

• 

  JACOBS DOUWE EGBERTS

  Sept 2015 - Mar 2019

  • Led launch & activation plans’ development (e.g. successful launch of L’Or on Instant category, implementation of 360° activation campaigns including media and digital)• Developed NPD pipelines & market introduction in collaboration with international team• Led cross-functional teams to ensure delivery of annual planning targets• Constructed annual budgets • Highly contributed to annual strategic plans’ creation • Implemented launch & 360° activation plans (e.g. launch of Senseo XL pods, Mothers'Day and X-mas annual campaigns, Senseo 15th anniversary)• Led Senseo online shop’s activation• Constructed annual budgets (>10M€)• Conducted monthly reporting of business and market performance

  • Brand Manager Instant Coffee

    Apr 2017 - Mar 2019

  • Junior Brand Manager Senseo

    Sept 2015 - Mar 2017
• 

  Carrefour

  Apr 2019 - now

  • Analyzed market trends to address business opportunities and CSR challenges, and to set the brands’ annual objectives, strategies, positioning, tactics and measures over a 3-year horizon :- Launch of a new healthy and responsible Snacking brand - Repositioning and acceleration of vegetarian brands on the plant-based market• Built brand equity and ensure consistency of all communication platforms (from packaging visual identity to media communications)• Led coordination with European local markets• Led global NPD development in collaboration with purchasing team (+30 new launches in 2020) Show less

  • Global Marketing Manager | Sweet Grocery & Carrefour Bio

    Feb 2023 - now

  • Global Senior Brand Manager | Carrefour Fresh products

    May 2021 - Jan 2023

  • Global Brand Manager | Carrefour Food Transition

    Apr 2019 - Apr 2021