Brendon Liew

Experience

• 

  Ridge and Partners LLP

  Jul 2016 - Jul 2016

  Summer Intern
• 

  Kevin Hother Associate

  Aug 2016 - Aug 2016

  Summer Intern
• 

  C&C Alpha Group

  Jul 2017 - Jul 2017

  Summer Intern

  • Assessed risk orientated research on concierge medical care market for a proposal for a networkedgroup of urology clinics• Collaborated with risk analysts to utilise incumbent firm data to evaluate project’s proposedelectronics system, EPIC health records

• 

  Amplify

  Jul 2020 - Jul 2020

  Trading Finance Programme

  • Developed knowledge on technical analysis, including fractal analysis• Acquired and applied new skills in liquidity & order management and asset allocation strategies• Executed trades across equity, bond and currency markets in a trading simulation, managing riskand communicating trade ideas using S&P 500 trends and Q3 2019 macroeconomic data

• 

  Imperial Consulting Group

  Oct 2021 - Jul 2022

  Associate

  Strategised and formulated market-entry solutions for a start-up fintech company.

• 

  AthenaStudies

  Oct 2021 - Jul 2022

  Faculty Manager

  • Leading a new tutoring franchise at King’s College London, taking responsibility for recruiting andmanaging a highly motivated team of tutors• Designing curriculums and ensuring the highest quality content presented to customers to cultivate long-lasting client relationships

• 

  Pearson Ham Group | The Pricing Specialists

  Jul 2022 - now

  • Conducted performance, transaction and elasticity analysis to provide financial recommendations to various clients• Consistently found methods to improve the efficiency of data analysis methods through the implementation of automation • Executed complex analysis on consumption behaviour and price elasticity research data utilising price testing methodologies (i.e., Gabor Granger & Van Westendorp analysis) for an international sport retailer• Developed a consumer-centric behavioural and price sensitivity tracker, utilising data visualization programmes (i.e., Tableau) to create 12 dynamic dashboards• Led company-wide learning sessions on the functionalities of data visualization tools, to improve the efficiency of drawing insights from large datasetsTechnical programmes used: Microsoft SQL Server, BigQuery SQL, Tableau, Microsoft Power Query, RStudio, Microsoft Excel, Sawtooth Show less • Led and managed a team through an 8-month project targeted at collecting nationwide prices, cleaning the data to improve data quality and establishing consistency, and building a front-end dashboard on Tableau• Accelerated the ETL (extract, transform, load) process to become 400% more efficient through the utilisation of automation methods• Published multiple articles on the challenges of the pricing landscape and the changing consumption behavioural patterns within the Food & Beverage industryTechnical programmes used: Microsoft SQL Server, Tableau, Microsoft Excel Show less

  • Strategy Consultant

    Oct 2023 - now

  • Market Pricing Insights Senior Consultant

    Feb 2023 - Oct 2023

  • Senior Analyst

    Feb 2023 - Feb 2023

  • Analyst

    Jul 2022 - Feb 2023