
Marie Dowling

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About me
📣 I help change-makers write attention-worthy stories and match with THE most relevant media to get featured in the media in their words but at the speed of AI | CEO & Founder @Newsary | Co-Founder @The Club
Education

AdSchool Australia
2020 - 2020Advanced Strategic Planning Advertising High DistinctionFrom defining the right problem to pitching, the Advanced Strategic Planning course addresses all necessary skills to excel as an experienced planner/ professionals.The course is designed for experienced planners/ professionals who want to expand their skill set and their horizons and make an impact as a strategist at a senior level.It offers inspiration, provocation and practical application. Endorsed by the APG.

Sciences Po Bordeaux
2016 - 2017Master 2 (M2) Sciences politiques et gouvernementActivities and Societies: Co-Responsable du Pôle Communication de l'association APRInfluence, Association des étudiants du master Affaires Publiques et Représentation des Intérêts (APRI). Droit et éthique du lobbyingLe financement publique de l'UEStratégies et techniques de lobbyingEnjeux juridiques des Métiers du PolitiquesLes gouvernements locaux et régionaux en EuropeConcours de Lobbying 2017 - Spin Partners

Université Toulouse 1 Capitole
2011 - 2012Licence 2 Droit Assez BienMajeures : Droit européen et Droit des affaires.

Sciences Po Bordeaux
2010 - 2015Bachelor's degree Sciences politiques BienActivities and Societies: Pôle Partenariat du Bureau des Elèves (2010-2011) Mémoires : Le lobby du Tabac en France, repris sur lobbycratie.fr Le placement d'idées au petit et grand écran, nouveau placement de produits ? Rapports sociologiques : L'usage social de la cigarette électroniqueL'acceptation sociale du tatouage en entreprises.

Sciences Po Bordeaux
2015 - 2017Master Affaire Publiques et Représentation des Intérêts (APRI) Political Science and GovernmentAnalyse des politiques publiquesAgenda setting and issue definitionThe EU policy makingAction collective dans l'Union européenneDroit institutionnel de l'Union européennePsychologie politiqueEnjeux de la communication politiqueEnjeux du digital et du web socialVeille stratégique
Experience

Hôtel Marignan Champs Elysées Paris
Jun 2013 - Sept 2013Community Manager : création et développement de la stratégie digitale de l'hôtel sur les réseaux sociaux, média planning. Stagiaire, pôle commerciale : rédaction de dossiers de presses et de présentations de l'hôtel pour les salons de l'hôtellerie, et hôtellerie de luxe. Communication : développement de la communication du bar et du restaurant de l'hôtel. Evénementiel : organisation d'évènements à destination des journalistes presses et blogueurs. ---------------------------------------Community ManagementMedia Planning Reputation monitoring and managementPress releaseExternal presentationsMedia RelationsOrganising media conferences and cocktails Show less
Digital Marketing Manager
Aug 2013 - Sept 2013Digital Marketing Intern
Jun 2013 - Jul 2013

Advertising Association
May 2016 - Sept 2016Intern in Public Affairs- Supporting the political engagement programme:Research on a variety of topics relating to advertising, regulation and political affairsDrafting of letters and correspondence to Parliamentarians and stakeholdersMaintaining and creating stakeholder and contact databasesAssisting with events organisation and preparationMonitoring parliamentary activity across Westminster, Edinburgh and BrusselsAssisting with responses to political consultations- Providing project support to a media literacy programme:Assisting with the public launch of the new resources and their media promotionCreating and Managing an Advertising Campaign on FacebookAssisting with editing web sites and social media platformsCommunity Management and data tracking. - Corporate Communications:Contributing to weekly publications to stakeholders and parliamentariansWriting meetings minutesDrafting of letters and correspondenceResponding to external enquiries- Events Organisation: Managing invitation and attendance lists Show less

East & Partners
Jan 2017 - Jul 2017Public Relations & Client Services ManagerRole Description:Varied autonomous position including the following:Event organisationClient servicesBusiness analysis (BFX -Merchant Payment - Global Supply Chain Finance - Sustainable Finance -...)Social media communicationFinancial content productionProject management Project development Main interests : - Thought leadership projects ( creating strategies and guidance from the business analysis produced from gathered data) - Sustainable Finance Show less

SPG
Dec 2018 - Aug 2019Communications ExecutiveAs Communications Executive, I was responsible for drafting engaging content to support PR activities, crisis management as well as increasing revenue and supporting our clients. I help drive internal communications for the SPG network and support management with Corporate Communications, Internal Communications and Public Relations activations. Reporting directly to the Communications and Government Affairs Director, I designed an end-to-end integrated online strategy to promote SPG’s reputation via SEO and targeted content on SPG’s owned media channels. I also initiated and conducted research and analysis to produce business cases to supportthought leadership’ strategy for our clients. Following in-depth research on Australia’s top touristic attractionactivities, I identified growth market opportunity and initiate andfacilitated a partnership activation with the World largest entertainmentcompanies, leading to coverage across multiple media platforms(including Channel 7 Sunrise) as well as one of the highest social mediaengagement rates for the client.Working with an international clients’ portfolio, I orchestrated an international influencer campaign. Show less

Potentiate
Oct 2019 - Apr 2020Account ManagerCollaborating with Potentiate's research team to optimise theuse of the customers’ insights we uncovered for leading brands running customers research community. Clients: ING, AMP, ANZ, Kimberly-Clark (Huggies, U by Kotex, Depend), Nova,Events CinemaHighlights:- Based on community and customer experience insights, designed and deliveredcommunications strategies for clients’ owned and social media- Implemented client strategy 2020 inspired from corporate affairs and publicrelations experience to align our client’s team, department and wider organisationobjectives and ensure pro-activity of research and revenue.- Supported the organisation of Potentiate 2020 conference: 5 international keynote speakers, 150+ attendees, social media coverage and post conference marketing. - Designed diverse content and digital marketing strategies to support Potentiate's own public relations & brand positioning, incl,🔸podcast strategy 🔸public relations strategy 🔸securing speaking opportunity at industry-leading conference Show less

REDHILL
Jun 2020 - Mar 2022Account Manager ANZResponsible for managing & growing REDHILL's ANZ clients' portfolio, reporting to Redhill ANZ Director & managing 1 direct report. Consulting | Copywriting | Media relations | Public relations | Social media | Brand reputation management | Crisis communications | Communications strategy | Business development | RFPs writing In 18 months, I've supported the growth of the Australian office to four full-time permanent employee and increased our client-portfolio, with focus on tech and fintech.Clients: Nokia, IDEMIA, Symphony, BidFX, Homage, Merchant Warrior, Talkwalker, CloseComfort, Bigo Live, and delivering ANZ-based projects and strategy for internationalclients on point of needs.Highlight:15+ coverage in TV radio print & digital, tier 1 Australian media, among which The Australian, SkyNews, Canberra Times and ABC radio, news.com.au, Seven for Health Tech announcement. Show less

BlueChip Communication
Mar 2022 - Jul 2022Senior ConsultantAs Senior Consultant I worked closely with the leadership team to deliver the media relations of leading ASX-listed and private organisations across the financial services and technology industries. I joined BlueChip after a short maternity break as my partner took paternity leave. However had to resign due to lack of care options for our son when my partner returned to work. Reporting to the Head of Media, my role included: • designing integrated communication strategies for our clients leveraging both PR and Marketing• ensuring local and international clients ongoing presence in the media through newsjacking, media training, reputation management, brand awareness, content strategy Highlights: - 120+ coverage for ultra targeted regional superannuation PR campaign Show less

EzyCom
Sept 2022 - Jan 2025Founder & CEOEzyCom is Australia's first subscription-based PR solutions catering exclusively to SMEs and start-ups so they can amplify and accelerate their success in the media (on social and in the press), the easy way.After identifying a hole in the PR market (not catering to businesses unable to afford the average PR agency retainers of ⁓ 5k /m, EzyCom has been designed as the perfect solution for SMEs and early-stage startups. Our promise: craft a powerful brand voice for your brand and be heard and seen by your target audience without the blah blah and the expensive price tag. Our process: To keep our pricing reasonable while guaranteeing great results for our clients, our process relies on ultra targeted media relations, brand strategy, empowering our customers through actionable know-how & frameworks. Show less

Newsary
Jan 2023 - nowFounderNewsary is the first freemium PR platform connecting journalists to the source of relevant, exclusive and newsworthy stories shared by anyone regardless of their ability to afford a PR agency, with a little help of our journalist-trained and ethical AI!True story: To fight the risk of mass misinformation and business's reputation, we've trained our AI to act like a journalist and ask our story sharers the right questions to get to the heart of their story while ensuring it's newsworthy!Story-centric:There's quality in scarcity so we cap free and paid users to one story a month per spokespersons. Plus we don't let AI put words in your story sharer's mouth or inaccurate info in your oped, commentary, media intro, pitch for interview or press release. The whole story: We give journalists all the background info they need to pick up a great story, including media kits, contact details, spokespersons availability, as well as the option to visualise the story in the format that they prefer. Have a story to share?Be amongst the first to test our prototype Sign up at www.newsary.co📣Are you a journalist, Editor, Producer or Podcaster from the other side of the news cycle? We'd love to hear how we can make our platform you news superpower Show less

Startmate
Mar 2023 - Jun 2023Startmate Autumn 23 Founder FellowProudly joined the Startmate Launch Club and community, for Newsary.

Startmate
Sept 2023 - Dec 2023Launch Club Squad Leader, Spring23
Blackbird
Sept 2023 - Dec 2023Founder, Blackbird Giants Cohort SevenGiantly excited to be part of Blackbird’s Giants Cohort Seven. Giants is a free, fully-virtual community helping early stage founders take their first giant steps through 1:1 mentoring, resources and community.www.blackbird.vc/giants

The Club
Mar 2024 - nowCo-FounderCo-Founder

My Home
Jan 2025 - nowCEO of my home | Mat leaveAs Chief Everything Officer, I'm responsible for growing an actual human being (for the second time) before bringing him to life, as well as nurturing, loving and caring for him during his most critical months. Managing a team of 3, including a toddler, newborn and partner. The ever-changing responsibilities include delivering actual life-saving services while operating in a fast-paced and demanding environment 24/7. Collaboration, Patience, Resilience are critical to the success of this role. Show less
Licenses & Certifications
- View certificate

Improve SEO for Your Website
LinkedInMay 2020
Honors & Awards
- Awarded to Marie DowlingConcours de lobbying Spin Partners 2017 - 3ème Prix Général Spin Partners May 1, 2017 Dossier Transdev, acteur du GPETheme: Transport
- Awarded to Marie Dowling1er prix régional Concours Promotion de l'Ethique professionnelle - Rotary (mention d'honneur à l'échelon national) Rotary Apr 2016 Pour l'essai Plaidoyer pour un lobbyisme éthique, écrit conjointement avec Alizée Léonard, Aude Lucet, Clémence Olivier et Sophia Messaoud.
Languages
- frFrançais
- anAnglais
- alAllemand
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