Megan Tully

Experience

• 

  Mars

  May 2018 - now

  Leading the project management of key growth driving initiatives to deliver efficiency and scale our ways of working across the marketing and brand & content function.Including the exploration of AI in digital marketing, driving data and insights to inform content strategy, leading a test and learn program and transforming business processes.Budget Management and responsibility for the entire regional brand and content activations.Created all content for the launch of Twix, Bounty and Milky Way Crispy Rolls in the UK and CEAB&T Kicked off creation of new Bounty Brand Compass Show less Part of the Regional Brand, Content and Conversion Hub delivering best in class e-commerce content for retail partners across the European region, specializing in written content.Working across all brands in Europe including M&M'S, Snickers, Twix, Galaxy, Maltesers, Skittles, Extra and many more.Key outputs: Leading the creation of +270 assets for our Extra brand relaunch in the German market. Including, hero images, lifestyle imagery, Amazon A+, Amazon Brand Store, Sponsored brand banners, product titles, product descriptions and features and benefit bullet points.Creating MW EU's first Brand Story Creating MW EU's first seasonal brand store on AmazonLeading and project managing the delivery of Mars Wrigley's first ever Data-driven Dcomm Content Strategy for Orbit, Extra, Freedent.Leading the creation and rollout of SEO product titles across the entire UK portfolio which increased our share of search.Leading the execution of multiple photoshoots to capture over 600 pieces of content across 14 Brands, 25 key moments and across our EU portfolio. Led the creation of Mars Wrigley EUs first ever seasonal Amazon Brandstore.Managing a variety of agency partners to facilitate high quality, seamless and efficient content delivery. Show less

  • Creative Operations Manager

    Jan 2025 - now

  • EU Brand & Content Growth Manager

    Nov 2023 - Jan 2025

  • EU D.Comm Content Manager

    Apr 2021 - Nov 2023

  • Digital Content and Search Executive (UK Market)

    Apr 2020 - Apr 2021

  • Customer Development Representative (UK Market)

    May 2018 - Apr 2020