Ankur Dutta

Experience

• 

  Huawei Telecommunication Pvt Ltd

  Jan 2018 - Jul 2019

  Logistics Coordinator
• 

  Envertis Software Solutions

  Aug 2019 - Feb 2020

  Digital Marketing Executive
• 

  Adbuffs

  Feb 2020 - now

  Senior Facebook Media Buyer

  1. Conduct extensive audits for over 40 Indian brands and onboarded 15 brands into the agency. 2. Worked solely with an apparel brand from Austria, and retained them since 2020. They started from a yearly revenue of a €15K+and after we onboarded them we completed the FY20-21 at €200K+, and FY21-22 at €470K+. 200% Growth YoY.After working with more than 10 international apparel brands, I can say I can scale any clothing brand from scratch. At some point in time, only apparel brands were my only client and I loved the clothing niche so much that I wanted more & more, so at once I was handling 5 clothing brands, all were international. This also leads to improving my communication skill.3. Worked with another media buyer in an Indian personal care brand spending 1cr+ in a month. Learnt a lot about how high-spending accounts structure their campaigns, how to test creatives at scale, and how to get into the mindset to scale more.4. We onboarded an art print brand from the UK just before Black Friday 2022. Their spend at that time was £120 and I scaled the account to 1K+ spend a day in that month. In the next month December 2022, I spent £20K+ with an ROI of 3.5. Obviously, Black Friday helped a lot but I noticed that the account had so much potential to grow and they were not having a proper strategy for that. So, we came into the scene and we made them realize how big of a business it could be.5. I am working as a Facebook Media Buyer before iOS14 happened, so I have seen the entire ecosystem change to something else. I believe I have been occupied with every future-proof tool to help secure my job. The AI revolution is here, I am not afraid of it rather I want to embrace it. I am very fond of technology and automation and I am always looking out for such kinds of tools which would make me more efficient and move above the crowd. Show less