Ryan Olexson

Experience

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  Gannett

  Jan 2012 - Sept 2013

  Account Executive

  Developed and sold customized, multi-media marketing and advertising strategies for medium to large sized businesses. Fostered and created new relationships with business owners and local chamber of commerce organizations. Achieved 140% above sales quota within first 6 months on the job.FY 2012 Quarterly Accomplishment: 155% of quotaPeriod Accomplishment: 212% of quota

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  Seiko Corporation of America

  Sept 2013 - Sept 2015

  Social Media Specialist

  Created, developed and maintained social media content calendar and social media campaigns within a $100K per year campaign budget. Developed and supervised social media campaigns to grow fan base and engagement. Aided and supported additional marketing efforts including digital campaigns, events, print collateral, celebrity brand ambassador recruitment and press opportunities.Directed brand's first blogging program, garnering over 135k unique followers and $358k in total media value.Increased social media sales activity 5% by curating, training and supporting sales representatives in customized social media marketing program.Analyzed marketing metrics and data, providing recommendations on strategic communications decisions. Show less

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  PSEG

  Sept 2015 - Feb 2018

  Served as social strategy lead for grassroots, public advocacy campaign managing content, messaging and overall performance of digital campaign. Developed all messaging for energy subsidy campaign material, developing landing pages, PhonetoAction widget literature and Facebook and Twitter advertising campaigns.Successfully led social media activation campaign for energy subsidy, resulting in over 5K calls, 4K emails and 50 social media posts in under 2 weeks.Led the company's first live-tweeting initiative for legislative hearings, generating in 2M impressions.Fostered social media relationships with public officials and industry influencers and partnered with public affairs department, promoting corporate citizenship and volunteer activities on social media and external websites.Created social media outreach program for public officials to communicate important corporate messaging to customer, and participated in media beeper duty team, answering media inquiries regarding gas leaks and other critical situations.Represent Communications team in relevant cross-functional teams as needed. Show less Managed all aspect of brand social media strategy and content creation. Served as Editor of an online daily publication distributed to over 10k employees, overseeing content strategy and editorial direction. Worked closely with PSEG's Chief Executive Officer on employee roundtable sessions managing communications, logistics and session briefs. Developed original content for internal and external publications across digital and traditional channels, creating long-form pieces, press releases, blog posts, website copy, ads and email messaging. Implemented social media listening tool to analyze emerging and ongoing online conversations, generating weekly media reports that communicated areas of risks to business leaders. Show less

  • Communications Sr. Generalist

    Sept 2016 - Feb 2018

  • Communications Generalist

    Sept 2015 - Sept 2016
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  First Look Social

  Feb 2018 - Mar 2019

  Marketing Communications Manager

  Deliver innovative results with a 2 member team for all marketing and sales aspects of a social media software start-up company. Manage project budgets up to $30k.Develop and deliver compelling, consistent messaging that reflects company brand and business objectives online, written, print and face-to-face communication channels.Increased client retention by 10% across consulting service subscription through proven relationship building skills.Identified and acquired new business with key targets and increased the company's MRR 30% within the first 3 months by creating and implementing a client portal.Define new business processes and procedures and assess communication and marketing materials, leading to successful adoption.Developed new hire and internship training programs, improving and speeding-up the onboarding process. Show less

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  PayPal

  Aug 2019 - Jan 2023

  Led and maintained editorial oversight of the company's intranet and internal employee platforms, collaborating with key stakeholders to engage and inform over 30,000 global PayPal employees. Developed and maintained editorial strategy of the company intranet and internal employee platforms, which involved sourcing, drafting, and proofing content site-wide.Established PayPal's internal voice, brand and persona, which provided a familiar comfort for employees during the remote work period. Cultivated engaged employee communities through compelling content.Built and maintained relationships with key internal contacts across the company to ensure all groups were represented, and employees received relevant and comprehensive content.Served as the point of contact for employee stories, filtering and responding to submissions, assigning and coordinating content, and maintaining the editorial calendar. Developed and executed content strategies for internal platforms in collaboration with key departments, including Communications, IT, HR, Risk and Legal, and Executive teams. Managed stakeholder relationships globally to ensure successful collaboration and alignment on content development and distribution.Thrived in a fast-paced environment, leveraging strong organizational and multitasking abilities to meet tight deadlines. Show less

  • Global Employee Editorial Manager

    Jul 2021 - Jan 2023

  • Global Communications Manager

    Aug 2019 - Jul 2021