Adriele Yamaguchi

Experience

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  Culture Group

  Jan 2014 - Mar 2014

  Product Designer

  Change agency focusing on Creative Industry and Product Design. Working with clients such as: Google, Santander, Virgin, UK Trade and Investment

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  Dare

  Jul 2014 - Jul 2014

  Product Designer

  Innovation agency based in London, one of the leading in this Industry. Working closely with clients such as BBC and EE

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  Logo - UFSC

  Mar 2015 - Mar 2017

  Product Designer

  A lab within the Federal University working closely with Branding and UX InnovationProjects Minha marca Florianópolis - in partnership with the City Council Mind the Graph Brand PositioningKey-achievement:3 articles published internationally

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  Softplan

  May 2017 - Jun 2018

  Product Designer

  A pioneer tech company in southern Brazil. Since 1990 Softplan has developed cutting edge technology for Civil Engineering and regional governments.Projects •Employee Experience Design - B2E•Innovation and Intrapreneurship flow management•Open Innovation and Innovation ecosystemKey-achievement:•Winning the Agile Trends Awards for Innovation ProgramsResponsibilities as Product Designer: •Collaborate closely with R&D•Work with cross-functional teams to distill research discoveries and articulate unaddressed client needs, contextual insights, and solution specifications.•Engage with clients to pinpoint areas for improvement and potential enhancements in audience interactions.•Offer guidance and constructive feedback, focusing on the development of junior UX Designers•Knowledge and usage of Agile development methodologies•Offer senior leaders insights on approaches to experience strategy and methods for promoting its adoption throughout the organization•Deep focus on users, ensuring that all designs are rooted in empathy and understanding of the user•Evangelize and apply Design Thinking principles Softwares / Methodologies: • Microsoft Office•Adobe InDesign•Adobe Illustrator•Lean Startup•Agile•Business Model Canvas Show less

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  Bradesco Seguros

  Jun 2018 - Dec 2019

  Product Designer

  One of most relevant Design and Innovation Consultancy Agency in Brazil. As a Product and Business Designer I worked closely with Bradesco Seguros: the third largest Bank/Insurance Company in Latin America. Projects •Dissemination of Design Culture throughout multiple Workshops with the Digital Team in three different cities: Sao Paulo, Rio and Curitiba •Open Innovation and Innovation ecosystem with InovaBra - Bradesco's startup hubKey-achievement:•Facilitate +10 Design Workshop sessions utilizing design frameworks for each of the companies tech tribes.•Connected Bradesco with 5 startup ups for proof of concept projects to make the back office tasks faster and more digital.•Connected Bradesco with 5 startups to solve a complex global, digital project.The project went through the entire life cycle of product development, including idea generation, rapid prototyping to develop MVP candidates and Proof of Concept. Responsibilities as Product Designer: •Use of Design and Service methodologies to solve complex problems. Use of Journey Mapping, Service Blueprints, Personas and others•Explore complex, ambiguous problem spaces, working with my team to understand the opportunity and then chart a path forward. •Engage with clients to pinpoint areas for improvement and potential enhancements in audience interactions.•Communicate and manage different stakeholders: from interns to VPs•Provide insights to senior leaders on approaches to experience strategy and methods for promoting its adoption throughout the organization.•Consult and interview users to identify gaps and opportunities in future experiences•Evangelize and apply Design Thinking principles for non-design audiencesSoftwares / Methodologies•Microsoft Office•Miro•Adobe XD•User Persona•Blueprint•Product Discovery•User Interviews•Lean Inception Show less

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  CENTAURO

  Jan 2019 - Jan 2020

  Product Designer

  The SBF Group is a business group that controls the Centauro, ByTennis, Almax Sports, Studio 78 stores and, currently, has signed an unprecedented agreement with Nike to expand the Nike Store stores in the countryProjects •A/B Testing for achieving better click to buy ratio•Adapting the e-commerce for COVID-19 ways of workingResponsibilities as Product Designers:•Apply scrum to visual or UX design processes•Work in a collaborative team and work directly with developers for implementation of designs•Practical use of user-centered design methodologies, usability principles, web-based information architecture, and design•Move quickly in a fast-paced and sometimes ambiguous environment. Naturally curious and able to find inspiration beyond the screen: talking to peers, engaging in the stores and connecting different stakeholders.•Run research independently and translating insights into design solutions for consumer and/or commercial web & mobile application interfaces•Mentor and guide other designers, providing feedback and support to help them grow their design craft•Product development in Agile working closely with squads and chapters•Generate and lead ideation solutions for complex design problemsSoftwares / Methodologies•Miro•Sketch•A/B Testing•Product Discovery•User Interviews•Prototyping•Product hypothesis•Google Analytics Show less

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  AB InBev

  Apr 2020 - Mar 2024

  Anheuser-Busch InBev commonly known as AB InBev, is a Belgian multinational drink and brewing company. It is the largest brewer in the world owning brands like Budweiser and Corona. Projects:•B2B Merchant / Seller Product Design Experience guidelines•B2B2c Financial Merchant / Seller experience Key-achievement:•Monitor business metrics and improve by 1,6 CSAT points the customer experience with one of users major pain points within the platform•Engage 7 different groups of Stakeholders and 23 people in one workshop to co-create Experience Guidelines for our Merchant / Seller platformResponsibilities as Product Designer: •Work cross-functionally with product managers, engineers, and other disciplines to build and ship your designs•Create, collaborate, and iterate on flows, prototypes, and high-fidelity visuals•Lead UX workshops to influence and facilitate co-design methodology in collaboration with UX and business partners •Push the creative boundaries of our Merchant / Seller experiences, that sets a new baseline for craft and impact the product will have in the industry.•Own improvements in design based on UX testing and stakeholder input and provide guidance and expertise to effectively engage stakeholders on product design to achieve product goals•Product development in Agile working closely with squads and chapters•Apply strategic thinking to design and deliver innovative end-to-end user experiences that optimize among user needs, business goals, and technological realities across web & mobile platforms•Break down large ambiguous problems into simple solutions and drive them from concept through completion.•Advocate for my product design solutions by putting audience in context of business and user goals.Softwares / Methodologies:MiroFigmaJiraContinuous DiscoveryPrototyping Low Code testingIdeationDesign System Show less Projects •B2B Seller Experience •Zé Express Proof of Concept •Bees ServicesKey-achievement:•Own the creative vision, strategy and execution of 3 MVPs for new Services for Bees Customers•Own the creative vision, strategy and execution of Zé Express MVP with 5 early adopters clientsResponsibilities as Product Designer•Own the end-to-end design of delightful customer experiences for multiple products•Define, contribute, and maintain user-centric design processes that include market analysis, customer feedback, user interviews, usability testing, and UX metrics analysis•Provide UX research and design artifacts, including user personas, user journey maps, IA diagrams, flow diagrams, low-fi wireframes, hi-fi mockups, and interactive prototypes•Use business requirements and research outcomes to help develop use cases and requirements.•Lead presentations for the board of Directors for funding of new ideas•Lead the development of innovative design solutions to user, product, and business problems.•Influence stakeholders across organizations to gain support for design strategies•Use both quantitative and qualitative feedback to measure and improve your designs•Product development in Agile working closely with squads and chapters•grow ideas and bring new products or services to marketSoftwares / Methodologies•Miro•Figma•Business Modal Canvas•Profit and Loss (PnL) •User Interviews•Prototyping•Conversion Funnel•Growth Ramp Show less

  • Sr Product Designer

    Oct 2022 - Mar 2024

  • Product Designer

    Apr 2020 - Oct 2022
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  Walmart Marketplace

  Mar 2024 - Aug 2024

  Sr Product Designer

  As a Formula Monks contractorZemoga is a pioneer nearshore delivery company. It was recently acquired by the MediaMonks group, a leading advertising holding based in the Netherlands with more than 1Bi revenue in 2023Projects:•Marketplace Seller experience (Walmart)•Marketplace Support experience (Walmart)Responsibilities as Product Designer: •Innovate and Solve Complex Design Challenges: Tackling complex design challenges with innovative solutions that drive our product forward; •Pixel Perfect Designs: Delivering pixel-perfect designs for products, features, enhancements, and customer requests, ensuring high-quality user experiences; •Strategic Reporting: Reporting directly to our Principal Product Designer, contributing to strategic design decisions and the overall direction of our product suite; •Strategic Reporting: Reporting directly to our Principal Product Designer, contributing to strategic design decisions and the overall direction of our product suite;•Design Process Improvement: Enhancing our design process by actively participating in discovery, ideation, wireframing, visual design, and production phases;•Collaboration with PM and Engineering: Working closely with my Product Manager and Engineering Manager to identify problems and opportunities, frame user problems and goals, prioritize product needs, and push solutions through to completion.Softwares / Methodologies:FigJamFigmaJiraContinuous DiscoveryPrototyping Low Code testingIdeation Show less

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  Vendoo (YC W22)

  Aug 2024 - now

  Sr Product Designer