
Jasmon Harper
Media Director

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About me
Public Relations Coordinator - Jacobson Rost/ Musician - Lifeline Chicago/ Artist - Freelance
Education

Western Illinois University
2008 - 2013Bachelor of Business in Marketing Marketing and Communication SeniorActivities and Societies: Black Student Association, Western Illinois University Marketing Club, Western Advertising Federation, Stuff the Bus, Trick the Town, University Union Board Program Marketing Club-Member, Dance Troupe and Heritage Ensemble Advertising and Promotional Campaigns-Western Illinois University Fall Semester 2011• Planning and development of advertising campaigns for local businesses, using skills and techniques from the course which focused on the application of advertising, sales promotion, and public relation concepts.Electronic Desktop Publishing I -Western Illinois University Spring Semester 2011• Studied terms, programs, and equipment used in electronic desktop publishing by… Show more Advertising and Promotional Campaigns-Western Illinois University Fall Semester 2011• Planning and development of advertising campaigns for local businesses, using skills and techniques from the course which focused on the application of advertising, sales promotion, and public relation concepts.Electronic Desktop Publishing I -Western Illinois University Spring Semester 2011• Studied terms, programs, and equipment used in electronic desktop publishing by using InDesign CS5. This course introduced and exposed, a variety of electronic desktop publishing programs and tools to emphasize on design, layout, and execution of techniques used in publishing.Introduction to Persuasion-Western Illinois University Fall Semester 2011• Focused on three general categories of variables; source, message, and audience characteristics. Introduction to the study of the elements affecting people's opinions and decisions. Show less
Experience

Gwendolyn Brooks Cultural Center
Dec 2009 - May 2012Media Director• Designed over 100 banners, flyers and handbills yearly, to distribute to the target audiences of every event. • Produced multiple events and pages on the center’s Facebook profile as the head administrator for the various organizations within the Gwendolyn Brooks Cultural Center to increase awareness of activities. • Managed the Twitter account of multiple organizations; giving constant updates to the student body while creating relationships with “Follower’s”.• Marketed the center’s significance, by facilitating numerous tours, extra credit programs and high school workshops in hopes that individuals would retain or enroll into Western Illinois University. • Utilized secretarial skills to accommodate all customers that requested our services. Show less

Fathers Who Care
Jun 2010 - Sept 2013Site Coordinator/Marketing Specialist• Successfully demonstrated strong organizational, written, and verbal communication skills to accurately complete weekly segments. • Empowered youth participants by targeting their transitional needs: providing them with information on how to support their education, employment, and social growth. • Proved the ability to manage multiple assignments, while promptly remaining detailed-oriented.

Clear Channel Communications
May 2012 - Aug 2012Promotions Intern• Helped the Graphic Designer culminate over 150 graphic designs through completing the lamination and edged process: creating stand-ups, VIP badges, tickets, and office incentives.• Assisted the Account Executives and National Sales Department on their daily routines: listened in on calls, created radio commercials, completed airchecks, provided insight to future clients, checked client invoices, and managed future and current events for the clients. • Learned how to gain relevant statistics and index expectancies by applying strategy, research, and meeting with the Marketing Research Specialist. • Became a gatekeeper between the listeners and the Promotions Manager by handling all calls, winner tracker sheets, listener’s concerns, and responding to the Group Promotion Managers’ voice-mails. Show less

DDB
Aug 2012 - Aug 2012Boot Camp Participant• Unified with students from across the country to create an advertising campaign to fulfil McDonald’s Big Mac millennials strategy. • Succeeded in the fast-paced, three-day process by creating: strategy for our campaign, ideas expressing our insight, and concluded with production to make our ideas come to life. • Presented to the Chief Executive Officer of DDB and Director of McDonald's Corporation to pitch our concluding product and sell its benefits.

Sears Holdings Corporation
Nov 2012 - Jun 2013Merchandising and Cashier Associate• Influence customer perception through positioning and organizing by replenishing and maintaining store inventory.• Build and maintain solid partnerships with various levels of management and clientele through efficient communication and professional behavior.• Maximize selling potential of transactions by providing the Department Manager with feedback on the product life cycle such as: assortment, pricing, inventory flow, and marketing support.

Dorolyn Academy of Music
Jan 2014 - Apr 2016Marketing Intern• Assist the directors in creating and implementing a marketing strategy to increase membership by at least twenty percent. • Form and maintain information on all social media sites: Facebook, Twitter, Instagram, LinkedIn, and YouTube. • Seek and analyze competitive landscape by generating ideas for events.
Licenses & Certifications
- View certificate

Writing a Press Release
LinkedInMar 2018
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