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Frederic Gilbert

Frederic Gilbert

Intégrateur Web

Followers of Frederic Gilbert826 followers
location of Frederic GilbertSaint-Bruno, Quebec, Canada

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  • Timeline

  • About me

    Je génère de la valeur par l'automatisation des processus analytiques.

  • Education

    • • NAD Centre national d'animation et de design

      1998 - 1999
      3D Game Design AEC Attestation D'Études Collégiales

    • Université TÉLUQ

      2019 - 2019
      Introduction à la programmation (Java) - INF1220 Réussi

      Automne 2019

    • Université TÉLUQ

      2018 - 2018
      Introduction aux bases de données - INF1250 Réussi

      Hiver 2018

  • Experience

    • Illico Communication inc.

      Mar 1997 - Sept 1999
      Intégrateur Web

      Développement de sites Web.

    • Nurun

      Oct 1999 - Aug 2005
      Search Engine Marketing

      Implementing SEO by optimizing content, keywords and links in the early 2000s. These tactics were misunderstood at best yet they were to become a standard feature of any internet marketing many years later.a) 2002 – 2005 Conseiller SEOb) 1999 – 2001 Intégrateur HTML● Responsabilités: Prestation du service SEO et SEMResponsable du Service à la Clientèle (SAC)Intégration HTML● Réalisations: Élaboration de l’offre de service SEO de l’entrepriseMise en place de la pratique SEO pour les bureaux de Montréal, Toronto et ParisSéminaires de formation aux employés de Montréal, Toronto et New York. ● Clients: Europcar (SEO, PPC multilingue), Blédina (PPC), Ricard France (SEO), L’Oréal France (SEO)L’Oréal Canada (HTML, SEO), Aldo Shoes (HTML, SEO), Vidéotron (SEO), Danone Canada (HTML, SEO), Fonds FTQ (SEO), Régie des Rentes du Québec (SEO), Rona (HTML, SEO), PartSource Canada (HTML, SEO), Nurun (HTML, SEO), Mindready (HTML, SEO, ServiceClient) Show less

    • RONA

      Sept 2005 - Mar 2008
      Analyst, Web Intelligence

      ● Primary responsibilities:Web Analytics: * Analysis of online advertising, search rankings and website performance against relevant business metrics. * Participation in the implementation of AT Internet (Xiti) web analytics.● Secondary responsibilities:Management of paid advertising (PPC) and email campaigns.Web Integrator * Participation at the development of the new Rona.ca front-end. * Implementation of SEO best practices. Show less

    • Canoe.ca

      Mar 2008 - Feb 2011
      SEM (SEO & PPC) Senior Consultant

      Primary Responsibilities:● Implementing SEM (SEO & PPC) strategy and tactics on highly trafficked websites such as: - new and used car classifieds (autonet.ca), - job listings (jobboom.com), - online dating (reseaucontact.com)- portals and news sites● Continuous optimization of online campaigns' performance getting highly qualified traffic while maintaining low cost per click.Secondary Responsibilities:● Ensuring SEO Best Practices compliance and producing technical implementation guidelines for Sun Media B2C websites such as:- Automatization of XML News sitemaps (hundreds of articles per day) production and of their submission process to major search engines.● Providing Pay-Per-Click (PPC) training to multiple internal stakeholders including National and Local Sales teams for reselling purposes. Show less

    • Sun Media (QMI)

      Mar 2011 - Apr 2012
      Lead Analyst, Web Analytics and Opmitization, Digital Products

      Primary Responsibilities:● Monitoring website traffic and advertising revenues using:- Standard clickstream tools such as: Omniture and Google Analytics.- Ad serving services: DoubleClick’ Dart for Publishers (DFP).Secondary Responsibilities:● Providing Web Analytics technical implementation, support and training to multiple internal stakeholders (executives, sales and operations) at Sun Media.Achievements:● Successfully migrated SunMedia' websites from Omniture Site Catalyst to Google Analytics on short notice.● Continuous Analytics tagging improvements including: - Implementation on multiple online channels (web, mobile, interactive pdf and video) - Analytics script centralization with dynamic domain recognition and UA allocation● Maintaining reliable online KPI accountability for SunMedia' websites including: - fast-paced dashboard production using Excel to query Google API, Flurry API (Mobile) and others online data sources. Show less

    • TC Transcontinental

      May 2012 - Jan 2020

      Audience Management, Data Analytics, Databases, Dashboards and Insights.● Currently managing (creating, operating and tracking) Audience Campaigns using M32 DMP and BigQuery. Previous DMP implementations: cXense. ● Data Visualization Current implementations using: BigQuery, DataStudio and Python. Previous implementations were with: Birst Cloud BI and PowerBI.● Working knowledge on: Google Analytics, Omniture, DoubleClick, AppNexus, Adobe Audience Manager, cXense, M32 Connect. Show less

      • Lead Analyst, Audience & Data Management

        Jan 2013 - Jan 2020

      • Campaign Optimization & Account Manager

        May 2012 - Dec 2012

    • National Bank of Canada

      Jan 2020 - Oct 2022
      Analyste Sénior

    • Desjardins

      Oct 2022 - now
      Conseiller principal en analytique de données

  • Licenses & Certifications