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Serene Low

Serene Low

Followers of Serene Low79 followers
location of Serene LowSingapore, Singapore

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  • Timeline

  • About me

    B2B2C Loyalty Strategy || Relationship Marketing || Digital Technology & Innovation Solution

  • Education

    • Singapore University of Social Sciences (SUSS)

      2011 - 2014
      Bachelor's degree Marketing

  • Experience

    • Republic of Singapore Navy

      May 2003 - May 2013

      Orchestrated over 250 VIP visits yearly to Changi Command & Control Centre including presidential and ministerial level visits. Spearheaded the installation and configuration of security system for a new maritime command and control centre, housing over 1,000 working personnel • Navy representative for Colours Party• Recognition award from NDP Executive Committee (EXCO) Chairman, Year 2007

      • Protocol Expert

        Nov 2009 - May 2013

      • Security Specialist

        Jan 2009 - Oct 2009

      • Parade Coordinator

        Jan 2006 - Dec 2008

      • Naval System Specialist

        May 2003 - Dec 2005

    • ALPS Global Logistics Pte Ltd

      Jun 2013 - Oct 2014
      Accounts and HR Manager

    • Hansfort Investment Pte Ltd

      Dec 2014 - Feb 2016
      Sales & Marketing Executive

      Promotions and publicity for F&B and Event Space

    • Fresenius Medical Care Singapore

      Sept 2017 - Dec 2018
      Sales & Marketing Coordinator

      Development, execution and evaluation of trade and community engagement events; adapting regional marketing assets to local market needs; development of digital and print assets, including point of sale materials; regulated and maintained global brand identity across 28 clinics island wide.

    • M.I.C.E Global Pte Ltd

      Apr 2019 - Nov 2022
      Senior Marketing Executive

      Responsible for development and execution of marketing plans and related budgets; hired, trained and managed a growing team; supported sales and account management with toolkits for successful B2B sales growth; led creative design and copywriting for digital and print assets, as well as internal and external communications including website, social media, trade and community engagement.Achievements:• Qualified leads from marketing campaigns with an average conversion rate of 32% yearly and contributed over 64% of revenue in Y2021.• Directed two new training programs launch, achieving 15% new revenue in first year• Launch customer marketing campaign to attract repeat purchases, achieving 5,975% ROI in 8 months. Show less

    • PRM Marketing Services

      Nov 2022 - now

      • Account Manager

        Jul 2024 - now

      • Senior Account Executive

        Jun 2023 - Jun 2024

      • Account Executive

        Nov 2022 - May 2023

  • Licenses & Certifications

    • Google Analytics Certification

      Google Digital Academy (Skillshop)
      Aug 2022
      View certificate certificate

  • Volunteer Experience

    • Event Assistant

      Issued by Singapore Amateur Rowing Association on Jan 2000
      Singapore Amateur Rowing AssociationAssociated with Serene Low