Sumedha Sinha

Experience

• 

  M.N Dastur & Co (P) Ltd

  May 2010 - Jul 2010

  Summer Intern

  • Worked on Annealing Technology and optimization.

• 

  JSW

  Oct 2011 - Jun 2015

  Junior Manager

  • Monitored compliance level of process parameters to ensure achievement of business plan.• Held the post of Section-In Charge and handled a team of 8 members to conduct product inspection and testing of 6.6 Million Ton/Year production (steel making) unit.• Coordinated with Marketing group to find alternate customers for selling products (slabs & billets) not conforming to original customers specification (a.k.a Non-Conforming Order or NCO).• Worked with PDQC (Product Design & Quality Control) group to find root cause for process deviations and to suggest appropriate Corrective Action & Preventive Action (CAPA). • Monitored the production stock and made sure no new production was planned by the PPC group until the existing stock of NCO was sold off.• Certified Internal Auditor for Management of Quality & Innovation for QMS-9001:2008, EMS-14001:2004 & OHSAS-18001:2007.• Handled both internal & external audits and played a pivotal role in the implementation of ISO system procedures in the working department. Show less

• 

  Indian Institute of Science (IISc)

  May 2016 - Jul 2016

  MBA Summer Intern

  Developed a Predictive model to identify possible relationship between socio-economic variables (Race, Ethnicity, Gender, Age etc.) and health indicators of Diabetes under the guidance of Prof. Parthasarathy Ramachandran.

• 

  HSBC

  Jul 2017 - Mar 2022

  • Experience with end-to-end conversion funnel ownership, involving - development, analysis and insight generation across a broad range of Secured and Unsecured financial products like Credit Cards, Loans, Current Accounts, Mortgage and RBB using SAS platform.• Extensive experience in developing Funnel Origination metrics/KPIs, wherein primary focus being TAT (Turn Around Time) reduction and STP (Straight Through Process) increment. • Responsible for on boarding and integration of digital leads data from Adobe Analytics hosted in GCP with application journey and customer’s early performance funnels (on SAS, GCP and Python pipelines). This has enhanced visibility into end-to-end customer journey, leading to better conversions, increased operational efficiency and improved revenue/margins through accurate customer need identification and subsequent cross-selling, up-selling and targeting. Show less • Responsible for managing Sales Funnel Production activities - data extraction to dashboard refresh (ETL using SAS, SQL, SSIS and QlikView). This involved coordination with D&IM, Risk, CVM, CCS and market for tracking and remediation of data issues or discrepancies observed in business metrics and proactive communication with regional & global stakeholders in relevant forums, QBRs and PWGs.• Created an E2E automated framework with standardized data structure, modularized codes and QC mechanisms (on SAS and SQL) to successfully publish pipelines for 26+ countries across products on monthly basis. This has resulted in improved speed of KPI publishing by 15 days and minimized human intervention, leading to man-hours saved for perusal of insight generation activities.• Involvement in various projects under Credit cards, Loans and Mortgage domains. Responsibilities involved stakeholder change request management, business change proposal execution, data analysis and presentations. Show less

  • Assistant Manager

    Sept 2019 - Mar 2022

  • Analyst

    Jul 2017 - Aug 2019
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  Commonwealth Bank

  Mar 2022 - now

  Senior Insights Analyst