Mathieu Corona

Experience

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  BP

  Mar 2011 - Dec 2011

  B2B Marketing assistant

  Participation in the implementation of communication and promotion actions for the reseller network and their sales teams. - Writing of articles and coordination of a newsletter. - Animation, follow-up and analysis of the extranet site - Development of communication/promotional campaigns - Realization and provision of publicity/promotional supports - Benchmark (product and communication)

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  Editis

  Feb 2012 - Aug 2012

  Marketing and sales studies assistant

  - Participation in the realization of various surveys and marketing analyses: field observations, merchandising studies, impact of promotional tools, POS trends, competitive analysis - Realization of analyses and follow-up of panel data (in-store sales, consumer behavior) - Occasional studies on collections, genres or authors

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  Oktoprod

  Dec 2012 - Sept 2015

  Co-founder

  Oktoprod is a 100% digital publisher specialized in French manga. The objective of this project is to promote the best amateur artists and give them the means to express their talent.

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  Digital Virgo

  Sept 2015 - now

  Digital Virgo Entertainment is a subsidiary of the international Digital Virgo group, present in 40 countries around the world. It is a leader in digital entertainment and specializes in monetizing audiences on the Internet. Missions : - In charge of 4 Gaming products: www.fuzeforge.com (premium site), www.jeu-a-telecharger.fr (PC and Mac games to download), Playweez (HTML 5 WW games), www.mobijeux.com (HTML/Android games). - Design of online products (Web and Mobile): functional scope, prototyping of pages, expression of needs.- Declination of existing products in France on other countries.- Follow-up of product development: liaison between project participants (technical, graphic designer, animation/moderation), organization of steering meetings, drafting of acceptance specifications, functional acceptance. - Creative design: preparation of marketing briefs for the creation of promotional elements (landing page, advertising banners, newsletters).- Reporting and analysis: performance monitoring and analysis, measurement of customer satisfaction, user loyalty, etc.- Continuous optimization of the customer journey while respecting the constraints of profitability, ergonomics and accessibility. Show less

  • Lead Product Manager - Gaming & esport

    Jun 2021 - now

  • Product Manager - Gaming

    Sept 2015 - Jun 2021