Ikhine Emmanuel

Experience

• 

  Guinness Nigeria Plc, Abuja

  Mar 2002 - Jul 2007

  Business Development Manager

  • Business development• Achieved agreed call coverage, prepare and work to an effective/economical JP.• Achieved territory volume sales target by brands/customer• Negotiated and agreed on order levels for GNPlc product• Achieved QDVP3 in all sales calls by resolving quality issues, trade education, merchandising• Regular review of customer’s performance• Ensured proper cheque collection and credit control• Monitored deliveries from Breweries/DCs to Distributors and report shortcomings• Provided prompt feedback on market and competitors activities• Implemented GNPLC’s pricing policy across all trade sectors• I made contact with all distributors and top 5 wholesalers of each distributor and also managed recommended price compliance in distributors and wholesalers outlets.• I also developed excellent trade relationship with customers for the organization Show less

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  Leaf Tobacco, Y3 Distribution Ltd. Warri, Delta State

  Jul 2007 - May 2013

  Area Sales Manager,

  • Responsible for the achievement of sales target set for my Area. • Responsible for the development and performance of all sales activities in the assigned area.• Monitor trade partners’ account and grow their business with the company in line with agreed incremental volume.• Direct sales team and provide leadership towards the development of sales target and growth in line with the company‘s vision and values.• Provide management with appropriate reports on the area’s sales activities and brand’s performance as at when due.• Conduct one-on-one review with sales executives to build effective communication, training/ development needs and to provide insight for the improvement of their sales and activity performance• Market intelligent and monitoring of competitive activities. • Relief the Regional Sales Manager whenever he goes on leave. Show less

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  Blue Arrow TSW Ltd, Lagos

  May 2013 - Feb 2019

  Area Sales Manager,

  • Develops Sales plans and budgets to achieve or exceed the annual sales objectives for the area.• Monitor and control the sales budget to ensure optimum utilization of resources in the area• Generate sales of company products in the area through a team of salesmen in order to achieve or exceed the annual sales targetsConduct regular market visits to check route coverage, competitor’s activities and continuously search for new opportunities in order to increase sales in the area• Provide distributors and customers in the area with information about new or improved products and services in order to improve sales in the areaDevelop and maintain an efficient distribution network to ensure the comprehensive availability of company’s products and services across the area to achieve or exceed the sales targets• I break down Area sales targets into sales territories and communicate same to my Sales Representatives• Provide management with appropriate reports on the area’s sales activities and brand’s performance as at when due.• I am also responsible for good brand distribution in my Area through effective deployment of men, materials and vehicles available to my Area. • Co-ordinate and follow up with the storehouse supervisor to ensure that adequate inventory stock of product is maintained for the area in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customer• I am also responsible for On-The-Job training and appraisal of Sales Reps under my purview through field accompaniments and sales performance review meetings Show less

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  Grand Oak Limited

  Jan 2022 - now

  Key Account Manager, Modern Trade

  Increased revenue/profit significantly, by developing unique business strategies for each market in my territory ie promotional materials, sampling activities, brand awareness and store activation.Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.Sell to accounts in assigned trade channel(s)Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesalerLead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the accountMonitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotionRegularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the marketProvide detailed tracking reports of wholesaler performance against agreed-to supplier objectivesDevelop key account relationships that deliver measurable resultsWork with key assigned teams to deliver monthly goals (work-with, product training samples, etc.)Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)Perform other job-related duties as assigned Show less

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  Superbrandz Global Distribution Limited

  Sept 2023 - now

  Area Sales Manager

  Achieve team sales target of assigned Brands / Category and volumes Ensure every Sales Supervisors achieve their sales targets Ensure coverage target is done for all the SS. Identify new Supermarkets/ Hypermarkets and get the Partners-agreement signed &introducing them to SBZ. Coach the SS on product availability & visibility at the eye level and increase the share of shelf.Ensure Compliance of Credit Terms (Not more than 30days monthly sales). Identify & liaise with the customers on sales reconciliation. Report excess outstanding/defaults to the RSM Identify expired products & reporting to the RSM Identify dented, defected & damaged stock & reporting to the Regional Sales Manager. Responsible For listing all the SKUs in all MT outlets. Keep up to date with products and competitors Risk management (ensure safety of all company’s stocks and assets).Achievement of Sales volume and Collection target Coverage: 80% outlets to be billed every month Outstanding less than 45 days of every month. Visibility – At Eye level and Share of shelves more than market share. AAVA to be done. 100% Volume target for 80% of the Categories to be achieved every month.New Customer to be added as per the monthly coverage plan. Focus on new products and achieve the volume and coverage target. Team Coaching Show less